1. Home
  2. »
  3. Marketing Reporting and Analytics Comparisons and Review
  4. »
  5. Top 5 Adverity Alternatives & Competitors: An Unbiased List for 2023

Top 5 Adverity Alternatives & Competitors: An Unbiased List for 2023

We'll cover

The comparison between Adverity and the Top Adverity alternatives is aimed at helping customers solve marketing dilemmas.

Marketing campaigns are often challenging and require multiple platforms. Marketing agencies have had difficulty getting all data from different sources in a single document they could easily understand. 

The whole thing may be painful — taking 55 hours daily requires considerable time. But the good news is that companies like Porter, Improvado, Funnel.io, Supermetrics, and Segment have created software solutions to reduce time spent by marketers.

Before we head to the Top Adverity alternatives, let’s go through an overview of Adverity.

Adverity Overview

Adverity Overview

Adverity is a fast-expanding team with offices worldwide, offering the benefits of automated data integration and intelligent analytics to many renowned brands, agencies, and businesses.

Adverity Pricing

Adverity pricing

1. Quick Start

Pricing: Free

2. Premium

Pricing: Starting from €1,500/month

3. Enterprise

Pricing: Custom

For more pricing information, kindly check out the Adverity pricing page.

Adverity Integrations

Adverity Integrations

The following are some of the most used integrations on Adverity:

  • Amazon 
  • Facebook Ads
  • Google Ads 
  • LinkedIn Ads
  • Pinterest
  • Reddit
  • Shopify
  • Nielsen DAR 
  • Twitch 
  • Twitter Ads 
  • Teads Ads Manager 
  • TikTok Ads

Do check out Adverity’s integration page for more details.

Adverity Features

The following are some of the features Adverity offers its users:

  • ROI Tracking
  • Data Collection
  • Customer Insights
  • Multi-User Access
  • Campaign Insights
  • Reports and Dashboards
  • Campaign Stickiness
  • Multichannel Tracking

Adverity Recommended for

Adverity is a business intelligence (BI) platform that assists marketers and marketing departments in automating their data. Thus, it is clear that Adverity is recommended for marketing personnel.

Adverity Support & Documentation

Adverity provides live support on its pages and also has a resource page for guides on how to use its services. 

Adverity Pros & Cons

Before you use this tool, you should consider these reviews about the positive and negative sides of using Adverity. 

Pros

The following are some of the upsides to using Adverity:

  • Easy user interface
  • Custom reports
  • White-labeling
  • Flexible and reliable
  • Recovery data control
  • High-quality customer service
  • Data can be retrieved from various sources

Cons

Here are some of the downsides to Adverity:

  • Lack of immediate alerts when facing a problem
  • Understanding the product may take time 
  • Need for some technical knowledge
  • The tool can’t integrate charts into different reports
  • Complicated transformation scripts

Adverity Ratings & Reviews

Here are some of the ratings and reviews of Adverity:

  1. GetApp: The tool has a rating of 4.5 out of 5 from 23 reviews.
  2. G2: Adverity has got a rating of 4.5 out of 5 from 179 reviews on this platform.
  3. Software Advice: Adverity has got an excellent rating of 4.52 out of 5 from 23 reviews.
  4. Cuspera:  The tool has a review of 4.48 out of 5 from 1054 reviews on this platform.

Porter

Actual Adverity Alternatives: Porter Metrics
Porter Metrics dashboard

Overview

Porter has created a platform to store, transform, and visualize all kinds of data, anytime and anywhere. 

This tool assists businesses in outdoing their competitors with their data by connecting their day-to-day apps’ data to any destination, like a visualization tool, a data warehouse, or a simple sheet. 

This way, businesses can truly amass all their data in one place with a unified dashboard and make it both readily available and more insightful.

Video

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Actual Adverity Alternatives: Porter Metrics pricing

Porter offers 3 main pricing plans, a free trial plan for 14 days and also a custom plan to suit your personalized data needs. 

1. Solo

Pricing: $15 Per Month | $150/Year

This plan is perfect for individuals reporting a single connection.

Features

  • 1 connection
  • Unlimited Users

2. Teams

Pricing: $30 Per Month | $300/Year

This plan is best suited for marketing teams reporting their ad and social channels.

Features

  • 5 connections
  • Unlimited Users
  • 10 Google My Business Locations connections included
  • Include an extra connection for only $6/mo. 

3. Agencies

Pricing: $80 Per Month | $800/Year

This plan is most promising for agencies reporting to multiple clients.

Features

  • 20 connections
  • Unlimited Users
  • 100 Google My Business Locations connections included
  • Customize your plan by adding additional connections 

4. Custom

You can request a custom monthly or annual plan based on the number of accounts you connect. Do check out porter’s pricing page for more pricing information.

Integrations 

Porter Metrics Integrations

Here are some of the integrations porter offers:

  • Facebook – Instagram Ads
  • Facebook Public Data
  • Facebook Insights
  • Instagram Insights
  • Linkedin ads
  • Linkedin Pages
  • Twitter Ads
  • Twitter Analytics
  • Tik-Tok Ads
  • Google Business Profile (Google My Business)
  • WooCommerce
  • Hubspot
  • Shopify

Do check out porter’s connector page for more details.

Features

Here are some of the features porter offers:

  • Connect your apps in seconds
  • White-label, customizable reports
  • Over 80 report templates
  • Forever-free plan available
  • Live chat support for everyone
  • Google Data Studio tutorial
  • Facebook Ads reporting
  • Google Business Profile reporting

Support & Documentation 

Porter offers a 24-hour live chat to assist you with getting started and answer any questions about its products and services. 

Porter’s wide range of integrations, top-notch support, and reasonably priced products and services make it one of the Top Adverity alternatives.

Porter also has tutorial pages and a help guide crafted to assist you with all the information you might need and DIY skills to get started. 

Adverity vs Porter

The major difference between Adverity and porter is the integrations and connectors.

Along with the long list of connectors porter offers, you can also request new connectors from their support team but Adverity doesn’t support connector requests.

Improvado

Actual Adverity Alternatives: Improvado

Overview

Improvado is another one of the Top Adverity alternatives. With Improvado, marketers are no longer subject to non-versatile manual operations.

Pricey and precious developer time is now eased, no longer having to build interfaces, host and maintain databases, normalize data, and visualize reports.

Video 

Provide a screen recording or 30-sec gif of the tool. 

Improvado Pricing 

Improvado pricing

The Improvado pricing structure offers tailored payment plans, allowing you to know what you’re paying for. Check out the improvado pricing page for more pricing information.

Integrations 

Actual Adverity Alternatives: Improvado integration

Some of the top integrations this tool provides include:

For more details, check out their integrations page.

Features 

The following are some of this tool’s features:

  • ROI Tracking
  • Data Collection
  • Customer Insights
  • Multi-User Access
  • Campaign Insights
  • Reports and Dashboards
  • Campaign Stickiness
  • Multichannel Tracking
  • Brand Optimization

Support & Documentation 

This tool offers a live chat on their pages and a contact page to reach out to them for inquiries and assistance. 

They also have a help page that features FAQs, documentation, and video tips.

Improvado Support & Documentation

Adverity vs Improvado

The Adverity vs improvado comparison seems quite hard because both tools have very similar features and integrations. The major difference between the two is the pricing structure. 

Adverity offers structured pricing, while Improvado offers custom pricing.

Funnel.io

Funnel.io
Funnel.io Dashboard with report

Source: https://funnel.io/product-updates/metric-icons-in-dashboards-and-reports 

Overview

Funnel.io takes all your data and places it where it will be needed. With Funnel.io, you will make quick, informed decisions, know what’s driving value, and improve your business. 

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Funnel pricing
Funnel pricing for agency

Funnel.io’s pricing is segmented as plans for marketers and plans for agencies. Its diverse plans are one of the reasons it was featured as one of the Top Adverity alternatives.

Plans For Marketers 

1. Essentials

Pricing: From $399 monthly (billed annually) |. $479 per month (billed monthly)

2. Plus

Pricing: From $999 monthly (billed annually)

3. Enterprise

Pricing: From $1999 monthly (billed annually)

Plans For Agencies

1. Agency Small

Pricing: From $399 monthly (billed annually) |. $479 per month (billed monthly)

2. Agency Medium

Pricing: From $999 monthly (billed annually)

3. Agency Large

Pricing: From $1999 monthly (billed annually)

Do check out Funnel.io’s pricing page for more pricing information.

Integrations 

Funnel Integrations

Here are some of the integrations this tool offers:

  • AdWords
  • Amazon Ads
  • Facebook Ads
  • Facebook Pages
  • Google Analytics
  • TikTok
  • Instagram
  • Salesforce
  • Adjust
  • Bing
  • Adobe Analytics
  • Google Search Console

Do check out the Funnel.io’s integration page for more information.

Features 

Here are some of the features Funnel.io offers its users:

  • 500+ platform integrations
  • Data Guarantee
  • Self-serve data import
  • Automatic updates

Support & documentation

Funnel.io offers live support along with a contact page that assists in submitting inquiries and lodging issues. Funnel.io also has pages for resources, help, and tips to support users. 

Adverity vs Funnel

Adverity vs Funnel seems like a hard comparison because both platforms manage data to give better insights. But here’s a major difference.

Adverity specializes in enabling data-driven marketers to show value faster and easier by transforming siloed data into actionable insights.

At the same time, Funnel takes untidy, siloed data from over 500 platforms and automatically makes it Business-Ready. 

Supermetrics

supermetrics
Superetrics Dashboards

Overview

Supermetrics is another one of the Top Adverity alternatives and the tool is all about supporting marketing and analytics teams to build better businesses with data.

Supermetrics helps you get the precise marketing data that makes a difference to you: when and where you need it. It helps you make data-informed decisions to advance your business.

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Supermetrics Pricing

Supermetrics offers various pricing plans based on the integration you use. Here are some of the pricing supermetrics offers:

Do check the pricing page for more pricing information.

Integrations 

Supermetrics Integration

The following are the integration options Supermetrics offers:

  • Google Sheets
  • Excel
  • Data Studio
  • API
  • Uploader
  • BigQuery
  • Snowflake
  • Azure Synapse
  • Redshift
  • Amazon S3
  • Google Cloud Storage
  • Azure Storage

For more details on Supermetrics integrations, check out their product page.

Features 

Here are some of the features Supermetrics offers its users:

  • Business Intelligence.
  • Data Analytics.
  • Data Visualization & Presentation.
  • Search Engine Marketing (SEM)
  • Report Scheduling and Automation.
  • Data Mining.
  • Adwords.

Support & Documentation 

Supermetrics offers live support on its pages and a contact page to make inquiries. The tool also has a documentation page that offers all the information you need to start.

Segment

Segment
Segement Dashboard

Source: https://segment.com/blog/monitor-your-segment-delivery-data-with-datadog/ 

Overview

Segment’s mission is to unlock the intuition of builders. They provide simple tools that solve problems, provided as a developer-first cloud platform with global reach and reasonable pricing.

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Segement Pricing

Here are the pricing plans Segment offers:

1. Free

Pricing: $0/mo

2. Icon Team

Pricing: Starts at $120/mo

3. Business

Pricing: Custom (Get a demo)

Check out the segment pricing page for more pricing information.

Integrations 

Segement Integrations

Integrations on Segment are divided into 5 categories:

  • Analytics
  • Messaging
  • Warehouses
  • Advertising
  • Sales & Support

The vast scope of this tool’s integrations makes it one of the Top Adverity alternatives. For more information on the integrations, contact their team.

Features 

Here are some of the features Segment offers its users:

  • Reporting/Analytics
  • Data Import/Export
  • Data Connectors
  • Contextual Targeting
  • Website Personalization
  • Campaign Personalization
  • Process Management
  • Engagement Tracking

Support & Documentation 

Segment has a contact page to ask all the questions you might have and also has a documentation page to help you get started.

Top Adverity Alternatives (Summary)

There you have it, 22 Top Adverity alternatives. In a nutshell, the Top Adverity alternatives include: 

  • Porter
  • Improvado
  • Funnel.io
  • Supermetrics
  • Segment

With this comprehensive post, we believe you’ll be more informed to decide on the Adverity alternative you’ll be choosing.

We recommend you check out porter first and create your first report, and we’re sure you will upgrade after the free trial period.

Meet the author

Picture of Juan Bello

Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Automate your marketing reporting in Looker Studio

no credit card required.