TapClicks is one of the few marketing automation software that has been around for more than 2 decades. Founded in San Jose, California, TapClicks was founded in 2009.
The company is mid-sized for its number of approximately 50 employees, and according to Crunchbase, it has total funding of around 30 million dollars.
Also, TapClicks has around 0.1% of the market share in the marketing analytics industry. Because of how much of it is obtained by Google Analytics, we can still consider it a good number.
In this article, we will cover everything related to TapClicks, and its characteristics.
TapClicks Overview
In this section, we are going to cover the basic information related to TapClicks.
What is TapClicks?
TapClicks is an automation tool that makes the marketing reporting process more accessible.
With TapClicks, you can gather data from your Social, SEO, or PPC channels and gather them together to create performance reports for a certain period.
It is a cloud-based tool and provides an all-in-one solution for people who want to track their progress and data.
Who Uses TapClicks?
TapClicks users can vary from digital marketing individuals to big agencies and companies who use marketing reports.
Small, middle-sized, or big companies can reach out to TapClicks with their requests and use their pricing plans or customize their plans.
Around 100 companies are using the services of TapClicks, most of them from the marketing & advertising industry, followed by computer software and broadcast media companies.
How Does TapClicks Work?
The working principle of TapClicks is similar to the other marketing reporting tools. TapClicks takes performance metrics and analytics data from various channels and platforms and gathers them into one unified dashboard.
It is designed to make the reporting process straightforward, unique, and more attractive. We will talk about the characteristics of these reports in the next chapters.
Is TapClicks Worth It?
To answer this question, we have to look at the value TapClicks will bring to your business and relationships with your clients. Overall, the prices may be higher than the industry average at times.
Also, you may find yourself building the dashboards by yourself if the data you want is not there by default. According to the users of TapClicks, it is worth it; however, the tool may need improvement in some aspects.
TapClicks Features
In this section, you will find answers to all of your questions about TapClicks. We will cover their technical specifications, unique features, pricing, and everything that users can be interested in before choosing the product.
TapClicks Support
Customer support is significant for the users and contributes a lot to the business’s success.
More than the number of ways you can contact the customer support team, it is significant to get answers to your requests as fast as possible.
On the TapClicks contact page, we see that there is a forum on the website where you should enter your basic data and the issue you are facing.
From the users’ reviews, we can see that people are happy with the service they get.
What is TapClicks Ideal For?
TapClicks is here to create a better reporting experience for you, and it is ideal for importing your analytics data from different channels into a single dashboard.
This dashboard is designed to be understandable for a non-technical person. With TapClicks, you can measure your marketing KPIs and visualize your performance for a certain period of time.
It is great for all SEO, PPC, and social media data tracking.
Is TapClicks Easy to Use?
Another significant feature you should not ignore in marketing analytics tools is their ease of use. The easier it is to understand and use, the more time it will save for you in the tedious reporting process.
With TapClicks, it is safe to say that users do not face any issues regarding ease of use. It will depend on how you set up your dashboard in some cases.
If you do it as recommended by TapClicks, the process may get much easier. If you want to set up the whole data in the dashboard manually, things might get a bit tough for you.
TapClicks Dashboard
The dashboard is the tool where you gather all your analytics data and metrics and see them in a unified form. The dashboard is extremely important for marketing analytics tools.
The easier it is to surf through and navigate, the better the user experience. With the dashboard, it is possible to share your data with your team members or your clients and show them the all-in-one version of your performance metrics over a given period.
TapClicks dashboard is easy to understand as it is one of their main goals to create a better experience for their customers. You can manage it manually or set it as recommended by TapClicks.
On their website, they have explained the process of creating a dashboard using TapClicks, so it is clear for their users how to do it.
User Management in TapClicks
When it comes to the user management of TapClicks, once you buy the subscription, you have full control over your account. There are 4 types of users in any TapClicks dashboard:
- Super Admin: Having full access to the TapClicks instance, you can also manage all the clients and add new users to the reports. Also, you will have full administration functions.
- Client: Clients can create their own dashboard and only see the data they are allowed to see, which is their website or social media channels’ data.
- Business Unit Admin: These admins have all the access to the data related to their business unit. And inside this unit, they can add users and clients and manage the dashboard by themselves.
- Agent: This user type is the most limited, as they can only see the client groups they have been assigned. And their roles are limited by the permissions in the platform.
Custom Formulas, White Label, and Data-Blending in TapClicks
When it comes to technical specifications, we can say that TapClicks allows its users to build custom dashboards using their own data.
You can add custom data and custom dates to your dashboards and make the reports look as you want. You can also white-label your reports and create a more personalized look.
Adding your logo and the colors you want will give you a better-looking client report. It is a great feature for marketing reporting tools and is a must-have for them to give their clients a high-quality service.
Also, you can blend your data with TapClicks. It means combining data from all kinds of marketing platforms and channels and showing them in a single file.
TapClicks allows you to do this too, but it would be naive to call it a unique feature as most of the tools have it.
Historical Data with TapClicks
After adding different sources to your TapClicks dashboard, how far you can go will depend on that platform. Some of these social media or other marketing platforms will allow you to go as far as 2-3 years to track your progress.
However, most of them will only show you the data after you have connected the data source to the TapClicks dashboard, which depends on you.
Is TapClicks Secure?
Making sure that the tool is secure and gives much importance to the privacy policy is significant. As a user, you would love to be sure that your data is protected and no third-party tools or people can have access to it.
TapClicks is reliable when it comes to security, as the company complies with the GDPR rules. You have all the right to access, transfer, edit, or delete your data from your account.
Import/Export with TapClicks
You can also import and export your data with TapClicks. It means you can add your manual data from a third party to the dashboard within a supported format.
And also, you can download your analytics and dashboard to your personal device in PDF format, and analyze it offline, wherever or whenever you want to.
TapClicks for Mobile Devices
Talking about mobile usability, we should mention that you can also upload your mobile data to your dashboard with TapClicks.
However, they do not have a separate solution for mobile devices like a simple app where you can manage your dashboards.
In reality, it would give so much to the customers if the tool had a mobile adaptation.
But because most of the people using these reports and dashboards are using their desktop devices, most companies do not consider it necessary.
TapClicks Connectors
When it comes to the number of connectors, TapClicks is one of the best in the market. You can use more than 200 channels and platforms as your data sources.
It means you can pretty much connect all the platforms you may want. The list is very long; some of the main data sources are as follows:
- Bing Webmaster Tools
- Facebook Ads
- Google Ads
- Google Analytics
- Google My Business
- Google Sheets
- TikTok Ads
And there are more than 200 connectors overall that contain most of the channels you might be looking for.
TapClicks Pricing
You are obviously looking for pricing information before anything else if you want to buy a product or a service. The industry average for pricing plans change between 100$-400$, and all of them include different types of limitations.
With TapClicks pricing, you can choose among the 3 plans, which is way higher than the industry average. Because they are pretty confident about their service quality, it is understandable.
- Basic: For 499$ per month, you can get a limited number of data connectors, basic features, and only email support from the TapClicks support team. This pricing plan is designed for small-sized agencies. Considering the average prices in the market, this package would not be much recommended as you can do much more for the same amount with the other tools.
- Pro: With the pro feature set and excellent customer support, you can buy this plan for 999$ per month. You will also have access to more than 250 connectors. This one is recommended for mid-sized agencies and companies.
- Elite: This plan is recommended for the biggest companies, and the price is custom. You can get an elite feature set and dedicated support with this pricing plan.
TapClicks Pros and Cons
We can say that no tool is perfect, so it is normal to have pros and cons for each one of them, even a popular one like TapClicks.
For this section, we will rely on user reviews to create the list of main positives & negatives of the tool.
TapClicks Pros
The main pros of TapClicks based on the user reviews are as follows:
- Ease of use
- Ease of understanding and setting up
- Custom dashboards and reporting
- White-label
- Perfect customer support
- Great visuals
TapClicks Cons
These are the main negative points made by the users about TapClicks:
- Hard-to-follow instructions
- Complicated import function
- High pricing
- Visual problems when exporting to a PDF file
TapClicks Reviews
Here are some of the rankings of TapClicks on different famous platforms:
- TrustRadius: Here, the tool has got 9.5 points out of 10, which is great considering the number of 50 voters.
- GetApp: The rating of TapClicks is 4.3 out of 5. We can consider it a pretty good rating as more than 150 people have voted.
- G2: The tool has got the same score of 4.3 with more than 290 users, which is the most on any platform for TapClicks.
- SoftwareAdvice: And here, the average rating is 4.5/5, with 169 voters.
Overall, we can conclude that TapClicks is one of the well-known and highest rated digital marketing reporting tools in the market.
TapClicks Alternatives
We have you covered if you are looking for an alternative to TapClicks, which may happen for various reasons.
If you do not want to pay that much money to a reporting tool, here is the list of TapClicks alternatives you should consider:
