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Google Business Profile audit dashboard template for Google Sheets

Enhance your local SEO with this comprehensive Google Business Profile audit checklist. Verify basic information accuracy, monitor Google updates, and activate crucial business features like voice of merchant, direct calls, and local posts. Ensure your profile is optimized to boost visibility, engage customers, and drive conversions in your target market.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Google Business Profile dashboard template

  • Is the business name accurately listed and matching official records?
  • What is the unique Location ID for reference?
  • Does the location service type correctly reflect the business model?
  • Is the primary language setting appropriate for the target audience?
  • Are there any pending Google updates or changes to address?
  • Has the voice of merchant feature been activated for responding to reviews?
  • Is the business set up to receive direct calls from the profile?
  • Can the business modify its service list, and is it up-to-date?
  • For restaurants, are food menus activated and current?
  • Is the local post feature enabled to share updates and offers?
  • For hospitality businesses, is lodging data accurately listed?
  • Are all available business features being utilized effectively?

How to set up this Google Sheets template?

Copy the Google Business Profile audit dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Google Business Profile fields

Metrics

  • Customizable charts

Dimensions

  • Profile Information

    • Location name
    • Location ID
    • Location service type
    • Location language code

  • Google Updates and Edits

    • Location state

  • Business Features

    • Voice of merchant
    • Business calls
    • Service list modification
    • Food menus
    • Local post operation
    • Lodging data operation

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

To create a comprehensive Google Business Profile audit dashboard template for a Google Sheets report, you should include the following key elements:

  1. Profile Overview: • Business name • Location ID • Service type • Primary language
  2. Completion Status: • Overall profile completeness percentage • Visual progress bar or chart
  3. Key Metrics: • Views (Search and Maps) • Customer actions (calls, website visits, direction requests) • Photo views • Review count and average rating
  4. Feature Activation Status: • Voice of merchant • Direct calls • Service list • Food menus (if applicable) • Local posts • Lodging data (if applicable)
  5. Content Audit: • Photos (count, types, quality score) • Posts (count, frequency, engagement) • Products/Services listed • Attributes accuracy
  6. Review Analysis: • Review distribution (1-5 stars) • Response rate • Average response time
  7. Competitor Comparison: • Key metrics vs. top local competitors • Feature adoption comparison
  8. Local SEO Performance: • Ranking for key search terms • Local pack appearances
  9. Action Items: • List of incomplete or inactive features • Suggestions for profile improvements
  10. Historical Performance: • Trend charts for key metrics over time
  11. Q&A Section: • Number of questions • Response rate
  12. Insights: • Popular times • Visit duration • Customer demographics (if available)

Also, include an auto-sync feature for real-time data updates from Google Business profile using Porter Metrics Google Sheets extension.

While this template is designed specifically for Google Business Profile you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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