To accurately evaluate your PPC campaigns, you need a dashboard that shows important metrics and KPIs.

We suggest including these essential metrics and KPIs:

Awareness:

• Metrics related to awareness may include impressions and reach, which measure the number of times your ads were displayed to potential customers.
• Other metrics, such as click-through rate (CTR) and cost-per-click (CPC), can also provide insights into how well your ads are capturing the attention of your target audience.

Interest:

• For the interest stage, metrics such as clicks help you gauge how interested users are in your offer.
• Engagement metrics such as likes, shares, and comments on social media can also indicate whether your ads resonate with your target audience and generate interest in your brand or product.

Conversion:

• Finally, metrics that measure the conversion stage can include metrics such as cost-per-lead (CPL) or cost-per-sale (CPS), which measure the cost of acquiring a lead or making a sale through your ad campaigns.
• Retargeting metrics such as conversion rate and return on ad spend (ROAS) can also help you understand how effective your remarketing efforts are in converting users who have previously engaged with your brand or product.

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.
   
   
2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).
   
   
3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

1. Before downloading your report choose the date range you want to visualize on your report.

2. Click on the “File” menu at the top left corner of the screen.

3. Select “Download as” from the drop-down menu and choose “PDF.”

4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
   
   

5. Click on “Download” to save the report on your device.