A PPC report should include a breakdown of metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, it should provide visibility metrics such as impressions and click-through rate, engagement metrics like average session duration and bounce rate, and conversion metrics like conversion rate and cost per conversion.
To build a PPC dashboard, 1) connect your Google Ads and Analytics accounts. 2) Select metrics such as click-through rate, cost per click, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed insights. 4) Add filters for specific keywords or geographic locations and buttons to switch between different data views to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.