SEO Serp tracking Report template for Marketing teams and agencies

A SERP tracking report should include visibility metrics such as organic and paid search impressions, click-through rate, and keyword rankings. It should also cover engagement metrics like bounce rate, time on page, and pages per session, segmented by campaign, channel, and audience. Lastly, conversion metrics like conversion rate, lead generation, and sales should be included, segmented by content, objective, and date. For example, highlighting the top performing keywords for a specific campaign or the conversion rate by landing page.

To analyze SERP tracking data, 1) choose visibility metrics like organic search rank and keyword position, engagement metrics such as click-through rate and bounce rate, and conversion metrics like conversion rate and lead generation. 2) Add context by comparing these metrics vs cost, date range, goals, industry averages, and benchmark data. 3) Segment data by campaign, channel, audience demographics, content performance, objective (such as brand awareness or ecommerce sales), and date to identify trends and opportunities. For example, compare the organic search rank of specific keywords against industry benchmarks to gauge performance.

To build a SERP tracking dashboard, 1) connect your Google Analytics and Google Search Console accounts. 2) Select metrics such as organic traffic, keyword rankings, and click-through rates to monitor performance. 3) Segment data by campaign, channel (organic, paid), audience (new vs returning), product, customer content (blog posts, product pages), objective (brand awareness, conversions), and date. 4) Add filters or buttons for keyword, location, device, and search appearance to make your report interactive. 5) Share your SERP tracking dashboard via PDF, scheduled emails, or links.

A SERP (Search Engine Results Page) tracking dashboard is a tool that visualizes a website’s ranking on search engine result pages for specific keywords. It is significant for businesses as it helps in monitoring SEO performance, identifying opportunities for improvement, and making data-driven decisions. Tools like SEMrush, Ahrefs, or Moz are commonly used to create such dashboards, which typically include key elements like keyword rankings, search volume, click-through rates, and competitor analysis. Real-time data monitoring is crucial as it allows businesses to react promptly to changes in their SERP rankings. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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