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SEO Serp tracking report template for marketing teams and agencies

Get the actual SEO Serp tracking on Looker Studio template used by Porter to monitor SEO performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO Serp tracking report template overview

With this SERP tracking report template, monitor specific metrics such as keyword rankings, click-through rates (CTR), and organic search traffic. Segment data by dimensions like device type, geographic location, and search engine. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How are our keyword rankings changing over time? – What is the CTR for our top-performing keywords? – Which geographic locations are driving the most organic traffic? – How does our performance differ across various search engines? – What trends can be identified in our organic search traffic? This template is designed for marketers focused on SEO to track and analyze their search engine performance.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Average order value – Customer lifetime value

Engagement metrics

– Click-through rate – Conversion rate – Bounce rate

Visibility metrics

– Conversion rate – Click-through rate – Return on investment – Average order value – Cart abandonment rate – Revenue per visitor – Customer lifetime value – Repeat purchase rate – Churn rate

Dimensions

Campaign

– Keyword performance – Competition – Conversion rates

Audience

– Demographics (age, gender, income) – Behavior (purchase history, frequency of purchases) – Location (urban, suburban, rural)

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A SERP tracking report should include visibility metrics such as organic and paid search impressions, click-through rate, and keyword rankings. It should also cover engagement metrics like bounce rate, time on page, and pages per session, segmented by campaign, channel, and audience. Lastly, conversion metrics like conversion rate, lead generation, and sales should be included, segmented by content, objective, and date. For example, highlighting the top performing keywords for a specific campaign or the conversion rate by landing page.
To analyze SERP tracking data, 1) choose visibility metrics like organic search rank and keyword position, engagement metrics such as click-through rate and bounce rate, and conversion metrics like conversion rate and lead generation. 2) Add context by comparing these metrics vs cost, date range, goals, industry averages, and benchmark data. 3) Segment data by campaign, channel, audience demographics, content performance, objective (such as brand awareness or ecommerce sales), and date to identify trends and opportunities. For example, compare the organic search rank of specific keywords against industry benchmarks to gauge performance.
To build a SERP tracking dashboard, 1) connect your Google Analytics and Google Search Console accounts. 2) Select metrics such as organic traffic, keyword rankings, and click-through rates to monitor performance. 3) Segment data by campaign, channel (organic, paid), audience (new vs returning), product, customer content (blog posts, product pages), objective (brand awareness, conversions), and date. 4) Add filters or buttons for keyword, location, device, and search appearance to make your report interactive. 5) Share your SERP tracking dashboard via PDF, scheduled emails, or links.
A SERP (Search Engine Results Page) tracking dashboard is a tool that visualizes a website’s ranking on search engine result pages for specific keywords. It is significant for businesses as it helps in monitoring SEO performance, identifying opportunities for improvement, and making data-driven decisions. Tools like SEMrush, Ahrefs, or Moz are commonly used to create such dashboards, which typically include key elements like keyword rankings, search volume, click-through rates, and competitor analysis. Real-time data monitoring is crucial as it allows businesses to react promptly to changes in their SERP rankings. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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