Build a report
Sign in with Google
Works with Looker Studio

SEO report template for marketing teams and agencies

Get the actual SEO on Looker Studio template used by Porter to monitor SEO performance.
Download template

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their SEO performance

SEO report template overview

With this SEO report template, monitor specific metrics such as organic traffic, keyword rankings, and backlink profiles. Segment data by device type, geographic location, and traffic source. Metrics and dimensions included are bounce rate, conversion rate, and page load time. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: How is our organic traffic trending over time? Which keywords are driving the most traffic? What is the geographic distribution of our audience? How are different devices impacting our SEO performance? What is the conversion rate from organic search traffic? This template is designed for marketers focusing on SEO and digital marketing strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Cost per conversion – Return on investment (ROI)

Customers

– Click-through rate (CTR) – Conversion rate – Average session duration

Product

– Organic search traffic – Click-through rate (CTR) from search engine results pages (SERPs) – Keyword rankings

Dimensions

Campaign

– Target audience – Advertising channels – Campaign objectives

Audience

– Demographic – Psychographic – Behavioral

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A SEO report should include metrics such as visibility (keyword rankings, organic traffic), engagement (bounce rate, time on site), and conversion (conversion rate, goal completions). These metrics should be segmented by campaign, channel, audience, content, objective, and date to provide a comprehensive overview. For example, visibility can be analyzed by tracking keyword rankings for different campaigns or content types, while engagement can be assessed by analyzing bounce rates across various audience segments or channels. Conversion metrics should be broken down by objective, such as tracking goal completions for different campaigns or dates.
To analyze SEO data, first, choose visibility, engagement, and conversion metrics. For visibility, include rankings, organic traffic, and impressions. For engagement, include bounce rate, time on site, and page views. For conversion, include goal completions, conversion rate, and revenue. Next, add context by comparing against cost, date range, goals, rates, and benchmarks. For example, compare organic traffic against paid traffic costs. Then, segment data by campaign, channel, audience, content, objective, and date. For instance, analyze conversion rates per campaign or impressions by channel. Remember to be succinct and focus on the elements rather than benefits.
To build an SEO dashboard, 1) connect your data and accounts such as Google Analytics, Google Search Console, and SEMrush. 2) Select the metrics to monitor performance like organic traffic, bounce rate, page load time, and keyword rankings. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date such as organic vs paid traffic, mobile vs desktop users, or new vs returning visitors. 4) Add filters or buttons to make your report interactive, for example, filter by date range or specific keywords. 5) Share via PDF, scheduled emails, or links to stakeholders.
A SEO dashboard is a visual representation of key SEO metrics and data, crucial for businesses to track their website’s performance, identify trends, and make data-driven decisions. Common tools used to create one include Google Analytics, SEMrush, and Looker Studio. Key elements typically included are organic traffic, keyword rankings, backlinks, and conversion rates. Real-time data monitoring is important as it allows businesses to react quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates