Mailchimp report template for marketing teams and agencies

A Mailchimp report should include metrics broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report can include the number of email opens (visibility metric), click-through rate (engagement), and the number of purchases made (conversion).

To analyze Mailchimp data, first, choose metrics for visibility (e.g., open rate, click rate), engagement (e.g., social shares, time spent), and conversion (e.g., conversion rate, revenue generated). Break down these metrics to understand the performance of each factor. Secondly, add context by comparing against cost, date range, goals, rates, and benchmarks. For example, compare the open rate with industry benchmarks or the conversion rate with previous campaigns. Lastly, segment the data by campaign, channel, audience, content, objective, and date to identify trends and patterns. For instance, compare the click rates of different campaigns or analyze the conversion rates based on audience demographics.

To build a Mailchimp dashboard, 1) connect your Mailchimp account and data sources such as Google Analytics. 2) Select metrics like open rate, click-through rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed insights. 4) Add filters or buttons like ‘Campaign Type’ or ‘Date Range’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

A Mailchimp dashboard is a visual representation of key marketing metrics, providing businesses with insights into their email marketing campaigns. It is significant as it helps businesses track performance, make data-driven decisions, and improve their marketing strategies. Tools like Looker Studio can be used to create one, with elements such as open rates, click-through rates, and subscriber growth typically included. Real-time data monitoring is crucial for immediate response to trends or issues. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.