Instagram Insights Reels Report template for Marketing teams and agencies

Get the actual Instagram Insights Reels on Looker Studio template used by Porter to monitor Social Media performance.

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Insights Reels Report template overview

Enhance your marketing strategy with our Instagram Insights Reels report template.
  • Effortlessly track key metrics such as Impressions, Clicks, Engagement Rate, Reach, Likes, Comments, Shares, Saves, Profile Visits, and Follower Growth.
  • Analyze post performance with detailed insights into Campaign Name, Date, Post Type, Post Caption, Hashtags, and Location.
  • Understand your audience better with Audience Demographics and Device Type data.
  • Optimize posting times by examining Time of Day insights.
  • Share comprehensive reports with your team or clients through PDF exports or live links for real-time data access.
  • Drive informed decisions and enhance your social media strategy with actionable insights.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Reels report should include metrics related to visibility, engagement, and conversion. These metrics should be broken down by campaign, channel, audience, content, objective, and date. For visibility, include metrics like impressions, reach, and views. For engagement, include metrics like likes, comments, and shares. For conversion, include metrics like click-through rates and conversions. For example, the report could show how a specific Reels campaign performed across different channels, audiences, and objectives, providing insights into which content was most effective in terms of visibility, engagement, and conversions.
To analyze Reels data, 1) choose visibility metrics such as impressions, reach, and average view duration; engagement metrics like likes, comments, and shares; and conversion metrics such as click-through rate and conversion rate. 2) Compare these metrics against the cost of running the Reels campaign, date range (e.g., weekly or monthly), overall goals (e.g., increase brand awareness), industry rates, and benchmarks. For example, analyze how the number of impressions and reach compares to the budget spent and expected results. 3) Segment data by campaign, channel (Instagram), audience demographics, content type (e.g., DIY videos), objective (e.g., generate leads), and date to identify which factors drive the highest visibility, engagement, and conversion. For instance, compare Reels promoting a new product versus educational content to see which performs better in terms of engagement metrics.
To build an Instagram Reels dashboard, 1) connect your Instagram account and any related data sources. 2) Choose metrics such as views, likes, comments, shares, and reach to monitor performance. 3) Segment data by individual Reels, posting time, audience demographics, and content type. 4) Add filters for date ranges or specific content types to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.
An Instagram Reels dashboard is a visual representation of key metrics and data related to Instagram Reels performance. It is significant for businesses as it helps them track engagement, reach, and effectiveness of their Reels, aiding in data-driven decision making. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like views, likes, comments, shares, and saves. Real-time data monitoring is crucial as it allows businesses to react promptly to trends or issues. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.
Can I download this template in PDF?