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Growth marketing report template

Get the actual Growth marketing report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Growth marketing report template overview

With this Growth Marketing dashboard template, monitor specific metrics such as website traffic, conversion rates, and customer acquisition costs. For performance monitoring, track the number of new leads generated each month, the click-through rate of certain promotions, and the average time spent on the website by different user segments. Break down the data by demographics, channel, or campaign to gain deeper insights.

Suggest users share the report via PDF, link, or email to influence their teams or clients. Provide a comprehensive overview of the marketing performance to showcase the effectiveness of various strategies. Share the data with stakeholders to demonstrate the ROI of marketing efforts and drive informed decision-making.

Answer crucial questions using the data provided. Determine which channels bring the highest return on investment for the marketing campaigns. Identify target audience segments that generate the most leads and conversions. Analyze the performance of different marketing campaigns to identify areas for improvement. Pinpoint the bottlenecks in the customer journey to optimize user experience and drive higher conversions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per acquisition (CPA)
– Return on investment (ROI)

Engagement metrics

– Email marketing: Open rate, click-through rate, conversion rate
– Social media marketing: Likes, comments, shares
– Content marketing: Time on page, page views, bounce rate

Visibility metrics

– Website traffic
– Social media followers
– Search engine rankings

Dimensions

Campaign

– Growth marketing:
– Age
– Gender
– Geographic location

Audience

– Demographic breakdowns
– Psychographic breakdowns
– Behavioral breakdowns

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A growth marketing report should include a break down of metrics by visibility, engagement, and conversion. This should be further segmented by campaign, channel, audience, content, objective, and date. For example, metrics such as impressions, reach, and click-through rate fall under visibility, while likes, comments, and shares indicate engagement. Conversions can be measured through metrics like conversion rate and cost per acquisition.
To analyze growth marketing data, begin by selecting metrics categorized into visibility, engagement, and conversion. For visibility, include metrics like impressions, reach, and organic traffic. Engagement metrics could consist of click-through rates, time on site, and social media likes/shares. Conversion metrics may include lead generation, sign-ups, and sales. Next, provide context by comparing these metrics against costs, date ranges, goals, industry averages, and benchmarks. For example, compare the cost per click to industry averages to assess advertising efficiency. Then, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rates of different campaigns, channels, or content types.
To build a growth marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select metrics like customer acquisition cost, customer lifetime value, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by Facebook ad campaign, target audience age group, or product type. 4) Add filters or buttons for interactivity, like filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A growth marketing dashboard is a visual tool that displays key marketing metrics and KPIs to track business growth and performance. It is significant for businesses as it provides real-time data monitoring, enabling quick decision-making and strategy adjustments. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, conversion rates, customer acquisition costs, and customer lifetime value. Real-time data monitoring is crucial as it provides up-to-date insights, allowing businesses to respond promptly to market changes. For learning how to create a marketing dashboard using Looker Studio, check out our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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