Book demo
Sign in with Google
Works with Looker Studio

Google Business Profile Report template for Marketing teams and agencies

Get the actual Google Business Profile on Looker Studio template used by Porter to monitor Local SEO performance.
Download template
See preview

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Local SEO performance

Google Business Profile Report template overview

Enhance your Local SEO strategy with this Google Business Profile Report template designed for marketing teams and agencies.
  • Track Key Metrics: Monitor essential metrics such as Impressions, Clicks, Views, and Search Queries to understand your profile’s visibility and engagement.
  • Analyze Customer Interactions: Gain insights into customer behavior with data on Phone Calls, Directions Requests, and Website Clicks.
  • Evaluate Reputation: Keep an eye on Reviews and Average Ratings to manage your business’s online reputation effectively.
  • Visualize Content Performance: Assess the impact of your content with metrics like Post Views, Photo Views, and Post Engagement.
  • Comprehensive Overview: Access detailed information about your business, including Business Name, Location, and Category, to ensure accurate representation.
  • Share and Collaborate: Easily share insights with your team or clients through PDF reports or live links for real-time data exploration.
Utilize this template to drive data-driven decisions and optimize your local search presence effectively.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Google Business Profile report should include metrics such as visibility (impressions, reach), engagement (clicks, actions), and conversion (conversions, revenue). Data should be segmented by campaign, channel, audience, content, objective, and date for comprehensive analysis. For example, analyzing impressions by campaign can highlight the effectiveness of different marketing strategies, while segmenting conversion data by audience can identify the most profitable customer segments.
To analyze Google Business Profile data, follow these steps: 1) Choose metrics like visibility (impressions, views), engagement (clicks, likes), and conversion (calls, website visits). 2) Add context by comparing against cost (ROI), date range (weekly, monthly), goals (increase website traffic), rates (click-through rate), and benchmarks for the industry. 3) Segment data by campaign (ad campaigns, posts), channel (Google Search, Maps), audience (gender, age), content (photos, videos), objective (awareness, sales), and date. For example, compare impressions of an ad campaign on Maps versus Google Search.
To build a Google Business Profile dashboard, 1) connect your Google Business Profile data and accounts. 2) Select metrics such as views, clicks, and follower count to monitor performance. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, and date. For example, you can segment data by the number of views per product or clicks per campaign. 4) Add filters or buttons to make your report interactive, such as a filter for date range or a button to switch between different metrics. 5) Share your dashboard via PDF, scheduled emails, or links.
A Google Business Profile dashboard is a tool that allows businesses to manage and track their online presence across Google, including Search and Maps. It is significant as it helps businesses to interact with customers, understand and expand their online presence. The dashboard typically includes elements like business information, reviews, insights, and posts. Real-time data monitoring is crucial as it provides up-to-date insights, helping businesses make informed decisions. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.
Can I download this template in PDF?

Connectors

Tutorials

Looker Studio templates

Google Sheets templates

Report templates