Facebook Ads E-commerce report template for marketing teams and agencies by Porter (2024)

A Facebook Ads e-commerce report should include visibility metrics such as reach and impressions, engagement metrics like clicks and interactions, and conversion metrics including purchases and ROAS. Segment data by campaign (e.g. holiday sale), channel (e.g. mobile vs desktop), audience (e.g. age or gender), content (e.g. video vs image), objective (e.g. brand awareness), and date (e.g. weekly or monthly). For example, a report could show that the holiday sale campaign on mobile targeted at millennials had the highest ROAS during the first week of December.

1) To analyze Facebook Ads e-commerce data, choose metrics like reach, impressions, and clicks for visibility; likes, comments, and shares for engagement; and add-to-cart, purchases, and conversion rate for conversion metrics. 2) Compare these metrics against the cost per click, cost per conversion, return on ad spend, and average order value. Also, analyze the data across different date ranges, campaign goals, industry benchmarks, and conversion rates. 3) Segment the data by campaign type, ad channel, target audience, ad content, campaign objective, and date. For example, compare the engagement metrics of video ads vs. image ads, or the conversion rate of campaigns targeting different audience segments.

To build a Facebook Ads e-commerce dashboard, 1) connect your Facebook Ads account and e-commerce platform data. 2) Select metrics such as click-through rate, conversion rate, and return on ad spend to monitor performance. 3) Segment data by campaign, channel (Facebook, Instagram), audience demographics, product category, customer content interaction, campaign objective, and date range. 4) Add filters or buttons for metrics like cost per click or impressions to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

A Facebook Ads e-commerce dashboard is a visual tool that displays key performance indicators (KPIs) related to Facebook advertising campaigns for e-commerce businesses. It is significant for businesses as it helps them track and measure the effectiveness of their Facebook Ads, enabling them to make data-driven decisions. Common tools used to create such a dashboard include Looker Studio, Tableau, and Power BI, and key elements typically included are ad spend, click-through rates, conversion rates, and return on ad spend. Real-time data monitoring is crucial as it allows businesses to quickly adjust their strategies based on current performance. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.