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Competitors analysis report template for marketing teams and agencies

Get the actual Competitors analysis on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Competitors analysis report template overview

With this Competitor benchmarking report template, monitor specific metrics such as market share, customer acquisition cost, conversion rates, customer retention rates, and brand awareness. Segment data by industry, geographic location, customer demographics, and marketing channels. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is our market position compared to competitors? – How do our customer acquisition costs compare to industry standards? – What are the conversion rates across different marketing channels? – How does our customer retention rate stack up against competitors? – What is the level of brand awareness in our target market compared to others? This template is designed for marketers focusing on marketing strategies and performance analysis.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition – Return on investment

Engagement metrics

– Page likes – Post comments – Social media shares

Visibility metrics

– Organic search ranking – Social media followers – Website traffic

Dimensions

Campaign

– Demographic breakdown: age, gender, location – Psychographic breakdown: personality traits, interests, values – Behavioral breakdown: purchase history, browsing habits, brand loyalty

Audience

– Age group – Gender – Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Competitor benchmarking report should include metrics categorized by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics can include impressions and reach, engagement metrics can include likes, comments, and shares, while conversion metrics can include click-through rates and conversion rates.
To analyze competitor benchmarking data, start by selecting relevant metrics such as visibility (e.g., organic search traffic), engagement (e.g., social media interactions), and conversion (e.g., website conversions). Break down these metrics by considering factors like cost, date range, goals, rates, and benchmarks for effective comparison. Next, segment the data by campaign, channel (e.g., paid search vs. social media), audience (e.g., age or location), content (e.g., blog posts or videos), objective (e.g., brand awareness or lead generation), and date. For instance, compare the organic search traffic of a competitor’s blog posts in the last three months against your own. Keep the description concise within 250 characters.
To build a competitor benchmarking dashboard, 1) connect your data and accounts from various sources like Google Analytics, social media platforms, and SEO tools. 2) Select the metrics to monitor performance such as website traffic, social media engagement, and keyword rankings. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can compare your social media campaign performance with that of your competitors. 4) Add filters or buttons to make your report interactive, allowing you to focus on specific time periods or campaigns. 5) Share your findings via PDF, scheduled emails, or links to relevant stakeholders.
A Competitor Benchmarking Dashboard is a tool that visually displays a company’s key performance indicators (KPIs) in comparison to its competitors. It is significant for businesses as it helps them understand their market position, identify gaps, and strategize effectively. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like market share, revenue comparison, social media engagement, and customer satisfaction scores. Real-time data monitoring is crucial in these dashboards to provide up-to-date insights. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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