Acquisition Report template for Marketing teams and agencies

Get the actual Acquisition on Looker Studio template used by Porter to monitor Marketing performance.

Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Acquisition Report template overview

Enhance your marketing strategy with this Acquisition Report template designed for marketing teams and agencies.
  • Utilize Google Analytics 4 to track essential metrics such as impressions, clicks, ad spend, and conversions.
  • Monitor bounce rates, session duration, and page views to optimize user engagement and content marketing efforts.
  • Analyze PPC performance with metrics like CTR, CPC, and ad group insights.
  • Segment data by campaign name, date, source medium, and landing page for targeted analysis.
  • Understand audience behavior through device category, user type, sessions, and new users metrics.
  • Share insights with stakeholders via PDF reports, personalized emails, or live links for real-time data access.
  • Drive data-driven decisions by identifying top-performing campaigns and potential areas for improvement.

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A X report should include visibility metrics such as impressions and reach, engagement metrics like click-through rate and interaction rate, and conversion metrics including conversion rate and cost per acquisition. Data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might show the performance of a Facebook ad campaign targeted at women aged 25-35 on a specific date.
To analyze Acquisition data, 1) choose metrics such as website visitors (visibility), click-through rate (engagement), and conversion rate (conversion). 2) Compare these metrics against cost per acquisition, date range, set goals, industry rates, and benchmarks for this type of acquisition. 3) Segment data by campaign (e.g. email, social media ads), channel (e.g. organic, paid search), audience (e.g. age, location), content (e.g. blog post, infographic), objective (e.g. sales, newsletter sign-ups), and date. For example, compare the click-through rate of a paid search campaign to the industry benchmark for that channel.
To build an Acquisition dashboard, 1) connect your data and accounts such as Google Analytics, CRM, or social media platforms. 2) Select metrics to monitor performance like traffic sources, new users, bounce rate, and conversion rate. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date to understand where new users are coming from and their behavior. 4) Add filters or buttons to make your report interactive, for example, filter by date range or traffic source. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Acquisition Dashboard is a visual representation of key metrics that help businesses understand their customer acquisition efforts, including sources, costs, and conversion rates. It is significant for businesses as it aids in making informed decisions, optimizing strategies, and tracking ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like traffic sources, new customers, cost per acquisition, and conversion rates. Real-time data monitoring is crucial as it provides up-to-date insights for immediate action. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.
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