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HubSpot report template for Google Looker Studio

Track your marketing, contacts, deals, companies, and sales from HubSpot on Google Looker Studio for free. 

Data sources included in this template

Actionable dashboards that drive
business outcomes

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Questions you can answer with this HubSpot dashboard

Marketing: website and email marketing performance

  • How much traffic are we getting on our website?
  • How many contacts are we getting and what is the acquisition source?
  • What is the conversion rate of our blog posts?
  • What calls to action have better click-through rate on our blog posts?
  • What email marketing campaigns are more effective by open rates and click rates?
  • How does our marketing funnel look like? 

Sales: deals, companies, and contacts pipeline

  • How does our pipeline look like?
  • What is our average deal size? 
  • What is our sales cycle? How much time does it take us to close a deal? 
  • Who’s our best-performing sales person? 
  • How many deals we’ve won, lost, and are still on hold? 
  • How many Marketing Qualified and Sales Qualified leads are we delivering? 
  • What is the acquisition source of our most valuable deals? 
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Questions you can answer with this HubSpot dashboard

HubSpot website analytics metrics

  • Analytics page name
  • Analytics page URL
  • Analytics source
  • Analytics sessions
  • Analytics bounces session length (seconds)
  • Analytics session to contact rate
  • Analytics traffic session to contact rate
  • Analytics traffic contact to customer rate
  • Analytics page views
  • Analytics avg. page views per session
  • Analytics submissions
  • Analytics CTA views
  • Analytics CTA clicks
  • Analytics conversion rate (%)
  • Read more – HubSpot metrics list

HubSpot email marketing metrics

  • Open rate
  • Delivery rate
  • Bounce rate
  • Click rate

HubSpot sales metrics

  • Total deals
  • Total contacts
  • Total companies
  • Average deal size
  • Days to close

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

Join over 1000 marketers already using our templates to fast-track their marketing results

David B
David B
Management Consultant
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Great connector tool, FABULOUS Customer Support. Very simple to use, easy setup and awesome report templates. When I had an issue connecting, the support team was immediately available via Chat and then Google Meet to resolve my problem. The very friendly Support team understood my urgency and resolved my issues right away. Thank you, Alejandra, you are awesome.
Diego O
Diego O
Agency Owner
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The team are awesomely good and they give all the support that you need. They are great with GDS and their Connectors work perfectly.
Adrian Ali
Adrian Ali
Marketing Consultant
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I wanted a quick way to see how my deals were behaving. The funnel view gave me insight into the fact that I was being afraid of closing the deals. As soon as I realized it, I started to sell a lot more. Thanks, guys!
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Got questions?

To connect HubSpot to Looker Studio, for free. and use our free report template to avoid the whole setup. 

To build a report from scratch, you only need to create an account, and follow these steps: 

  1. Create a new report and connect your HubSpot
  2. Choose the metrics and dimensions that will answer your business questions
  3. Create filters, date range controls, buttons, and other elements to make your report interactive and more granular. 
  4. Share the report via email, a link, or PDF. 

A HubSpot dashboard should include data about contacts, deals, companies, and marketing data in general. 

  • Contacts report: include contacts emails, sync with lead form ads, contacts lifecycle, and more. 
  • Deals report: track your pipeline and best-performing salespeople. 
  • Marketing report: track website behavior and email performance.

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.
  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.