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Google Analytics 4 (GA4) traffic and landing page dashboard template for Google Sheets

Analyze your GA4 traffic and discover top pages by traffic, user impressions over time, event tracking, new vs. returning users, and user sources.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Google Analytics 4 (GA4) dashboard template

  • What pages are generating the most conversions based on a specific event?
  • Which traffic sources are bringing in users who engage with high-value events?
  • What content or page elements are most effective at retaining users?
  • How does user behavior differ between new and returning users?
  • Which events are underperforming, and on which pages are they occurring?
  • How are seasonal trends or recent changes affecting user engagement?
  • What are the top user paths leading to conversion events?What pages are generating the most conversions based on a specific event?
  • Which traffic sources are bringing in users who engage with high-value events?
  • What content or page elements are most effective at retaining users?
  • How does user behavior differ between new and returning users?
  • Which events are underperforming, and on which pages are they occurring?
  • How are seasonal trends or recent changes affecting user engagement?
  • What are the top user paths leading to conversion events?
  • Which content categories, based on page paths, are driving the most traffic and user engagement (events)?

How to set up this Google Sheets template?

Copy the Google Analytics 4 (GA4) traffic and landing page dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Google Anlaytics 4 (GA4) fields

Metrics

  • Traffic

    • Total users
    • New users
    • Recurring users

  • Customizable charts

    • Page view
    • Session start
    • Click
    • Scroll
    • First visitor
    • Event count
    • Custom events

  • Conversion events

    • Purchases
    • Downloads
    • Custom conversions

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.

  • Events

    • Event name

  • Page and sourc

    • Page title
    • Page path
    • First user source

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A Google Analytics 4 traffic and landing page report should include:

  • Which pages drive the most traffic?
    Include a Top Pages by Traffic table with page titles, paths, and total users to quickly identify your most visited content.

  • How is user engagement trending?
    Use an Impressions by Day line chart to track daily user activity and spot trends over time.

  • What are the key user interactions?
    A Event Tracking bar chart shows the most frequent events, like page views and video plays, helping you optimize user experience.

  • What’s the new vs. returning user ratio?
    Display a New vs. Returning Users pie chart to evaluate user retention and the effectiveness of your acquisition strategies.

  • Which sources drive traffic?
    The Users per First Source table breaks down traffic origins, allowing you to assess and optimize your acquisition channels.

While this template is designed specifically for GA4 you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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