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Amazon Seller Central sales & orders dashboard template for Google Sheets

Monitor your Amazon Seller Central Orders & Sales with ease: track total sales, average order value, and order status to gain insights into performance. Manage expenses by monitoring returns, shipping costs, discounts, and taxes. Analyze month-over-month trends in sales and orders, and assess delivery efficiency through shipment service categories and fulfillment channels. 

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Amazon Seller Central dashboard template

  • What are the total sales and average order value?
  • How many orders have been placed?
  • What is the current status of orders (pending, shipped, canceled)?
  • What are the total expenses, including returns, shipping, discounts, and taxes?
  • How do sales and orders trend month to month?
  • What is the breakdown of shipment service categories?
  • How do fulfillment channels (Amazon vs. Merchant) compare?

How to set up this Google Sheets template?

Copy the Amazon Seller Central sales & orders dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Amazon Seller Central fields

Metrics

  • Sales

    • Total Sales
    • Average Order Value (AOV)
    • Total Orders

  • Customizable charts

    • Order total amount
    • Quantity ordered
    • Numbers of items shipped
    • Numbers of items unshipped

  • Costs

    • Total Expenses
    • Shipping Costs
    • Discounts
    • Taxes

Dimensions

  • Date

    • Purchase date

  • Order status

    • Canceled
    • Shipped
    • Pending

  • Fulfillment Channel

    • Amazon
    • Merchant

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

An Amazon Seller Central Orders & Sales dashboard should include key metrics such as Total Sales, Average Order Value (AOV), and the number of Orders to provide a comprehensive view of sales performance.

The dashboard should track metrics like Order Status (Pending, Shipped, Canceled) and financial details such as Returns, Shipping Costs, Discounts, and Taxes to help manage expenses effectively.Month-over-month trends in Sales and Orders offer insights into sales fluctuations and growth patterns. Monitoring Shipment Service Categories and Fulfillment Channels (Amazon vs. Merchant) helps assess delivery efficiency and customer satisfaction.

Visualizations such as Sales & Orders trends, Shipment Service breakdowns, and Fulfillment Channel comparisons help make informed decisions about optimizing shipping methods and sales strategies. Including actionable insights on managing returns and leveraging discounts can enhance profitability and customer experience.

Also, include an auto-sync feature for real-time data updates from Amazon Seller Central using Porter Metrics Google Sheets extension.

While this template is designed specifically for Amazon Seller Central you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4 to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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