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Peso model report template for Looker Studio by Porter

Get the actual Peso model on Looker Studio template used by Porter to monitor Social Media performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Peso model report template overview

With this Peso model report template, monitor specific metrics such as Paid Media Spend, Earned Media Mentions, Shared Media Engagement, and Owned Media Traffic. Segment data by campaign type, audience demographics, and content type. Metrics and dimensions included are impressions, reach, engagement rate, and conversion rate. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – How is our Paid Media Spend impacting overall engagement? – What are the trends in Earned Media Mentions over the past quarter? – Which Shared Media platforms are driving the most traffic? – How does Owned Media Traffic correlate with conversion rates? – What audience demographics are most engaged with our content?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Leads generated, Conversion rate, Cost per conversion

Engagement metrics

Shares, Comments, Likes

Visibility metrics

Impressions, Reach, Frequency

Dimensions

Campaign

Campaign name, campaign budget, campaign duration

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Peso model report should include metrics such as conversion metrics like Leads generated, Conversion rate, and Cost per conversion; engagement metrics like Shares, Comments, and Likes; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign name, campaign budget, campaign duration, Target audience, Audience demographics, Audience interests, and by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a Peso model dashboard, start by connecting your Social Media data such as Facebook Ads to platforms like Google Sheets or Google Looker Studio. Then, choose the metrics such as Leads generated, Conversion rate, Cost per conversion, Shares, Comments, Likes, Impressions, Reach, and Frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, with dimensions such as Campaign name, campaign budget, campaign duration, Target audience, Audience demographics, and Audience interests. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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