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E-commerce report template for Looker Studio by Porter

Get the actual E-commerce on Looker Studio template used by Porter to monitor E-commerce performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

E-commerce report template overview

With this E-commerce dashboard template, you can monitor specific metrics to ensure optimal performance. For example, track conversion rate, average order value, and bounce rate to identify areas for improvement. Segment the data by device, channel, and product category for deeper insights. Share your findings effortlessly with team members or clients. Generate PDF reports to present in meetings, share links to easily access real-time data, or send email summaries to keep everyone informed and engaged. Answer critical business questions using the data collected. Determine the most profitable products, identify customer behavior patterns, and evaluate the effectiveness of marketing campaigns. Gain actionable insights to drive decision-making and improve overall e-commerce performance.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Average order value – Customer lifetime value

Customers

– Order conversion rate – Average order value – Order fulfillment time

Acquisition

– Click-through rate (CTR) – Conversion rate – Cost per acquisition (CPA)

Dimensions

Campaign

– Target audience – Advertising channels – Conversion rate

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

An E-commerce report should include visibility metrics such as impressions, reach, and click-through rates. Engagement metrics would consist of likes, comments, shares, and time spent on site. Conversion metrics should cover conversion rate, average order value, and customer acquisition cost. These metrics should be segmented by campaign (e.g., holiday sale), channel (e.g., Facebook, Google AdWords), audience (e.g., age, location), content (e.g., blog posts, videos), objective (e.g., brand awareness, sales), and date (e.g., weekly, monthly). For example, a report might show that a Facebook campaign aimed at young adults in the United States generated a high conversion rate during the holiday season.
To build an e-commerce dashboard, 1) connect your data and accounts from platforms like Google Analytics, Shopify, or WooCommerce. 2) Select metrics such as sales, conversion rates, and customer retention to monitor performance. 3) Segment data by campaign, channel (like email, social media), audience demographics, product categories, customer content (like reviews), objective (like increasing sales), and date. 4) Add filters or buttons for metrics like region, product type, or time period to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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