A marketing campaign report should include: visibility metrics (impressions, reach), engagement metrics (click-through rate, time spent), conversion metrics (conversion rate, ROI). Segment data by campaign (e.g. Summer Sale), channel (e.g. social media), audience (e.g. millennials), content (e.g. video ads), objective (e.g. increase sales), and date. Examples: Impressions: Summer Sale – Instagram – Millennials – Video ads – Increase sales – 01/09/2021. Conversion Rate: Winter Campaign – Email – Females – Image ads – Drive website traffic – 12/15/2020.
To build a marketing campaign dashboard, 1) connect your data and accounts from various platforms like Google Analytics, Facebook Ads, etc. 2) Select the metrics to monitor performance such as click-through rates, conversion rates, and bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaigns, email campaigns, target audience demographics, etc. 4) Add filters or buttons to make your report interactive, such as date range filters or campaign type buttons. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.