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Digital marketing report template for Looker Studio by Porter

Get the actual Digital marketing on Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Digital marketing report template overview

With this Digital marketing report template, monitor specific metrics such as conversion rate, click-through rate (CTR), customer acquisition cost (CAC), return on ad spend (ROAS), and lead generation. Segment data by campaign type, customer demographics, traffic source, and device type. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What is the conversion rate for each campaign type? How does the click-through rate vary by traffic source? What is the customer acquisition cost across different demographics? How does return on ad spend differ by device type? How many leads are generated from each marketing channel?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition – Return on ad spend

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Click-through rate (CTR) – Average position

Dimensions

Campaign

– Digital Marketing: – Demographics – Psychographics – Consumer behavior

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A digital marketing report should include metrics that are broken down by visibility, engagement, and conversion. It should segment data by campaign, channel, audience, content, objective, and date. For example, visibility metrics can include impressions and reach, engagement metrics can include click-through rates and time spent on site, and conversion metrics can include conversion rates and revenue generated. This breakdown and segmentation allows for a comprehensive analysis of the performance of different digital marketing efforts.
To build a digital marketing dashboard, 1) connect your data and accounts such as Google Analytics, Facebook Ads, or Mailchimp. 2) Select the metrics to monitor performance like click-through rates, conversion rates, or bounce rates. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date. For example, you can segment data by social media campaigns, email marketing campaigns, or SEO campaigns. 4) Add filters or buttons to make your report interactive, like filtering by date range or by specific campaigns. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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