A SEO report should include metrics such as visibility (keyword rankings, organic traffic), engagement (bounce rate, time on site), and conversion (conversion rate, goal completions). These metrics should be segmented by campaign, channel, audience, content, objective, and date to provide a comprehensive overview. For example, visibility can be analyzed by tracking keyword rankings for different campaigns or content types, while engagement can be assessed by analyzing bounce rates across various audience segments or channels. Conversion metrics should be broken down by objective, such as tracking goal completions for different campaigns or dates.
To build an SEO dashboard, 1) connect your data and accounts such as Google Analytics, Google Search Console, and SEMrush. 2) Select the metrics to monitor performance like organic traffic, bounce rate, page load time, and keyword rankings. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date such as organic vs paid traffic, mobile vs desktop users, or new vs returning visitors. 4) Add filters or buttons to make your report interactive, for example, filter by date range or specific keywords. 5) Share via PDF, scheduled emails, or links to stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.