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Mailchimp report template for Looker Studio by Porter

Get the actual Mailchimp on Looker Studio template used by Porter to monitor Email marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Email marketing performance

Mailchimp report template overview

With this Mailchimp report template, monitor specific metrics such as open rates, click-through rates, bounce rates, unsubscribe rates, and conversion rates. Segment data by audience demographics, campaign type, and engagement level. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What is the average open rate for our campaigns? How do different audience segments respond to our emails? What is the trend in unsubscribe rates over the past quarter? How effective are our email campaigns in driving conversions?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate – Cost per conversion – Average order value

Customers

– Open rate – Click-through rate – Conversion rate

Product

– Open rate – Click-through rate – Conversion rate

Dimensions

Campaign

– Audience segmentation – Email design and content – Delivery and performance metrics

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Mailchimp report should include metrics broken down by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report can include the number of email opens (visibility metric), click-through rate (engagement), and the number of purchases made (conversion).
To build a Mailchimp dashboard, 1) connect your Mailchimp account and data sources such as Google Analytics. 2) Select metrics like open rate, click-through rate, and bounce rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed insights. 4) Add filters or buttons like ‘Campaign Type’ or ‘Date Range’ to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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