Local SEO report template for Looker Studio by Porter

A Local SEO report should include visibility metrics such as organic search traffic and local pack rankings, engagement metrics like click-through rates and online reviews, and conversion metrics such as website conversions and phone calls. The data should be segmented by campaign, channel (e.g., Google My Business, Yelp), audience demographics, content types, objectives (e.g., brand awareness, lead generation), and specific dates. For example, the report may include the number of organic search visitors from a local campaign, the click-through rates for various channels, and the number of website conversions from specific content types.

To build a Local SEO dashboard, 1) connect your Google Analytics, Google My Business, and other relevant accounts. 2) Select metrics such as organic traffic, local search rankings, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by specific local SEO campaigns, organic vs. paid traffic, or new vs. returning customers. 4) Add filters or buttons for metrics like location, device, or time of day to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.