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Local SEO report template for Looker Studio by Porter

Get the actual Local SEO on Looker Studio template used by Porter to monitor Local SEO performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Local SEO performance

Local SEO report template overview

With this Local SEO report template, monitor specific metrics such as local search rankings, Google My Business (GMB) insights, and online reviews. Segment data by location, device type, and customer demographics. Metrics and dimensions included are keyword performance, citation consistency, and user engagement. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: How are our local search rankings trending over time? What is the impact of customer reviews on our local visibility? How does our GMB profile performance vary by location?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Click-through rate (CTR) – Average session duration – Conversion rate

Visibility metrics

– Keyword ranking – Organic search traffic – Local pack visibility

Dimensions

Campaign

– Local SEO: – Demographics – Geographical location – Customer behavior

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Local SEO report should include visibility metrics such as organic search traffic and local pack rankings, engagement metrics like click-through rates and online reviews, and conversion metrics such as website conversions and phone calls. The data should be segmented by campaign, channel (e.g., Google My Business, Yelp), audience demographics, content types, objectives (e.g., brand awareness, lead generation), and specific dates. For example, the report may include the number of organic search visitors from a local campaign, the click-through rates for various channels, and the number of website conversions from specific content types.
To build a Local SEO dashboard, 1) connect your Google Analytics, Google My Business, and other relevant accounts. 2) Select metrics such as organic traffic, local search rankings, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date. For example, break down data by specific local SEO campaigns, organic vs. paid traffic, or new vs. returning customers. 4) Add filters or buttons for metrics like location, device, or time of day to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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