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Daily Marketing performance report template for Looker Studio by Porter

Get the actual Daily Marketing performanceon Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Daily Marketing performance report template overview

With this Daily Marketing report template, monitor specific metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer engagement rate. Segment data by campaign type, geographic location, customer demographics, and device type. Metrics and dimensions included are essential for understanding the performance of marketing strategies on a daily basis. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: What is the current CTR for each campaign? How does the conversion rate vary by geographic location? What is the CPA for different customer demographics? How does ROAS differ across device types? How engaged are customers with the current marketing content?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Return on investment (ROI)

Engagement metrics

– Number of clicks – Number of shares – Time spent on website

Visibility metrics

– Impressions – Reach – Click-through rate

Dimensions

Campaign

– Audience demographics – Marketing channels – Campaign objectives

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A daily report should include visibility metrics such as impressions and reach; engagement metrics like clicks and reactions; and conversion metrics including conversions and ROI. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, a report might break down impressions by campaign to show the effectiveness of different marketing initiatives. Keep it concise and start with “A daily report should include.”
To build a daily marketing dashboard, 1) connect your data and accounts such as Google Analytics, social media platforms, and CRM. 2) Select metrics like click-through rates, conversion rates, and customer acquisition costs to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons like date range or product category to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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