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Facebook Insights competitors report template for Looker Studio by Porter

Get the actual Facebook Insights competitorson Looker Studio template used by Porter to monitor Social Media performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Facebook Insights competitors report template overview

With this Facebook Competitors dashboard template, monitor key metrics such as engagement rate, number of followers, and post reach. Segment the data by competitor, platform, or time period to gain a comprehensive understanding of performance. Share the report via PDF, link, or email to influence your teams or clients. Answer questions like: How does our engagement rate compare to our competitors? Which platform is driving the most follower growth? How has our post reach changed over time?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Number of likes – Number of shares – Number of comments

Visibility metrics

– Reach – Impressions – Share of voice

Dimensions

Campaign

– Target audience breakdown – Messaging breakdown – Channel breakdown

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Competitors report should include metrics such as visibility (e.g., reach, impressions), engagement (e.g., likes, comments, shares), and conversion (e.g., click-through rate, conversion rate). The data should be segmented by campaign, channel, audience, content, objective, and date to provide insights. For example, comparing the reach and engagement metrics of different campaigns or evaluating the conversion rates based on the audience or content used.

To analyze digital marketing data, first, choose appropriate metrics such as visibility (impressions, reach), engagement (click-through rate, time on site), and conversion metrics (conversion rate, sales). Then, add context by comparing performance versus cost, date range, goals, rates, and benchmarks. For example, comparing the conversion rates of different campaigns or channels can provide insights into their effectiveness. Lastly, segment the data by campaign, channel, audience, content, objective, and date to identify specific trends. For instance, comparing the engagement rates of different content types or analyzing the conversion rates based on different target audiences can offer valuable insights.

To build a Facebook Competitors dashboard, 1) connect your Facebook account and competitor data. 2) Select metrics such as engagement rate, follower growth, and post frequency to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a comprehensive view. 4) Add filters or buttons for interactivity, such as sorting by highest engagement or most recent post. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A digital marketing dashboard is a visual tool that displays key marketing metrics and KPIs, enabling businesses to track performance, make data-driven decisions, and achieve their goals. It often includes elements like traffic sources, conversion rates, customer engagement, and ROI. Real-time data monitoring is crucial as it allows for immediate response to trends or issues. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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