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Facebook + Instagram report template for Looker Studio by Porter

Get the actual Facebook + Instagram on Looker Studio template used by Porter to monitor Social Media performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Facebook + Instagram report template overview

With this Facebook + Instagram report template, monitor specific metrics such as engagement rate, follower growth, post reach, impressions, and click-through rate. Segment data by demographics, location, device type, and time of day. Metrics and dimensions included are tailored for Facebook + Instagram analytics, focusing on Social Media performance. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the current engagement rate on Facebook and Instagram? – How has follower growth trended over the past month? – Which posts have the highest reach and impressions? – What are the peak times for audience engagement? – How do different demographics interact with our content? This template is designed for marketers focusing on Social Media strategies and performance analysis.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion rate, Cost per conversion, Return on ad spend (ROAS)

Engagement metrics

Likes, Comments, Shares

Visibility metrics

Impressions, Reach, Frequency

Dimensions

Campaign

Campaign ID, Campaign Budget, Campaign Start Date

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Facebook + Instagram report should include metrics such as conversion metrics like Conversion Rate, Cost per Conversion, and Return on Ad Spend (ROAS); engagement metrics like Likes, Comments, and Shares; and visibility metrics like Impressions, Reach, and Frequency. Then, segment and filter this data by dimensions like Campaign ID, Campaign Budget, Campaign Start Date, Age, Gender, and Location. Additionally, consider segmenting by time dimensions such as by hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive. Use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a Facebook + Instagram dashboard, start by connecting your social media data, such as Facebook Insights, to platforms like Google Sheets or Google Looker Studio. Then, choose metrics such as conversion rate, cost per conversion, return on ad spend (ROAS), likes, comments, shares, impressions, reach, and frequency to fully map your funnel. Segment and break down your data by channel, campaign, audience, product, or objective, using dimensions such as campaign ID, campaign budget, campaign start date, age, gender, and location. The combination of these metrics and segmentation will help you spot trends and identify areas for optimization. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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