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Facebook Insights report template for Looker Studio by Porter

Get the actual Facebook Insights on Looker Studio template used by Porter to monitor Social Media performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Facebook Insights report template overview

With this Facebook Insights report template, monitor specific metrics and gain insights into performance. For example, track page likes, reach, and engagement to understand your audience’s preferences. Segment the data by demographics, such as age or location, to identify target market segments. Suggest sharing the report via PDF, link or email to influence teams or clients. Showcase the increase in click-through rates to demonstrate the effectiveness of a marketing campaign. Highlight the growth in post shares to show the potential reach of the content. Answer important questions with this data. Determine the best time to post content by analyzing post engagement over different days and hours. Identify popular content formats by comparing the performance of photos, videos, and links. Understand the impact of paid advertising by tracking clicks and conversions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Page Likes – Post Likes – Shares

Visibility metrics

– Reach – Impressions – Engagement rate

Dimensions

Campaign

– Age group – Gender – Location

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Facebook Insights report should include a breakdown of metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, visibility metrics could include reach and impressions, engagement metrics could include likes, comments, and shares, and conversion metrics could include click-through rates and conversions.
To build a Facebook Insights dashboard, 1) connect your Facebook account and data. 2) Select metrics such as page views, likes, reach, and engagement to monitor performance. 3) Segment data by campaign, channel, audience, post type, objective, or date for a detailed analysis. 4) Add filters or buttons like time period or post type to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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