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Facebook Ads budget tracking and pacing report template for Looker Studio by Porter

Get the actual Facebook Ads budget tracking and pacingon Looker Studio template used by Porter to monitor PPC performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads budget tracking and pacing report template overview

With this Facebook Rhythm report, you can monitor specific metrics such as daily spending, advertisements and conversion rate. Segmentes the data per campaign, advertisement group or geographical location to obtain a more detailed vision. Share the report through a link, a PDF or an email to influence your equipment or customers. Keep everything informed about the progress and results of your advertising campaigns. Answer questions such as: How much are we spending daily in ads? How are our campaigns performing in different regions? Are we reaching our conversion goals?

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR) – Conversion rate – Cost per conversion

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Social media sharing

Visibility metrics

– Impressions – Reach – Organic search traffic

Dimensions

Campaign

– Target audience segmentation – Ad placement and timing – Budget allocation

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

An Ad pacing report should include metrics such as visibility (impressions, reach), engagement (click-through-rate, conversion rate), conversion metrics (conversions, cost per conversion). The data should be segmented by campaign, channel (social media, display ads), audience, content (image, video), objective (awareness, lead generation), and date. For example, you can analyze impressions by campaign, compare CTR across different channels, or analyze conversions by audience sFegment.
To build a Facebook Ads Pacing dashboard, 1) connect your Facebook Ads account to your dashboard tool. 2) Select metrics such as spend, impressions, clicks, and conversions to monitor performance. 3) Segment data by campaign, channel, audience, ad set, objective, and date to understand pacing. 4) Add filters or buttons for different time periods, campaigns, or ad sets to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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