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A Facebook Ads + Google Ads dashboard is a visual tool that consolidates, tracks, and displays key marketing metrics from both platforms to help businesses monitor their ad performance. It is significant for businesses as it aids in making data-driven decisions, optimizing ad campaigns, and improving ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.