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Facebook Ads E-commerce report template for Looker Studio by Porter

Get the actual Facebook Ads E-commerceon Looker Studio template used by Porter to monitor E-commerce performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Facebook Ads E-commerce report template overview

With this Facebook Ads e-commerce report template, monitor specific metrics like click-through rate, conversion rate, and cost per click. Segment the data by ad creative, placement, and audience to gain insights into performance. Share the report via pdf, link, or email to influence your marketing team or clients. Answer questions like which ad creative performs best, which audience segment converts the most, and which placement generates the highest click-through rate with that data.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per acquisition (CPA) – Return on ad spend (ROAS)

Engagement metrics

– Click-through rate – Conversion rate – Average engagement time

Visibility metrics

– Click-through rate (CTR) – Impressions – Organic traffic

Dimensions

Campaign

– Audience Targeting – Ad Creative – Budget Allocation

Audience

– Demographics
– Psychographics
– Consumer behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Facebook Ads e-commerce report should include visibility metrics such as reach and impressions, engagement metrics like clicks and interactions, and conversion metrics including purchases and ROAS. Segment data by campaign (e.g. holiday sale), channel (e.g. mobile vs desktop), audience (e.g. age or gender), content (e.g. video vs image), objective (e.g. brand awareness), and date (e.g. weekly or monthly). For example, a report could show that the holiday sale campaign on mobile targeted at millennials had the highest ROAS during the first week of December.
  1. To analyze the data, choose metrics related to visibility, such as reach and impressions, engagement metrics like likes and comments, and conversion metrics such as click-through rates and conversions. Break down these metrics by visibility, engagement, and conversion to gain a comprehensive understanding of performance.
  2. Add context by comparing the metrics against the cost of the campaign, date ranges, goals, and benchmark rates. For example, compare the cost per impression with industry benchmarks to assess cost-effectiveness.
  3. Segment the data by campaign, channel, audience, content, objective, and date to identify patterns and insights. For instance, analyze engagement metrics for different content types and determine which resonates best with the target audience.
To build a Facebook Ads e-commerce dashboard, 1) connect your Facebook Ads account and e-commerce platform data. 2) Select metrics such as click-through rate, conversion rate, and return on ad spend to monitor performance. 3) Segment data by campaign, channel (Facebook, Instagram), audience demographics, product category, customer content interaction, campaign objective, and date range. 4) Add filters or buttons for metrics like cost per click or impressions to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or direct links.

A Facebook Ads + Google Ads dashboard is a visual tool that consolidates, tracks, and displays key marketing metrics from both platforms to help businesses monitor their ad performance. It is significant for businesses as it aids in making data-driven decisions, optimizing ad campaigns, and improving ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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