Switching or migrating data from UA to GA4 might be a little struggling for most marketers, but not for you. Because this report template will help you with the principal metrics you need to analyze from now on Google Analytics 4.
Where the report template will work: Google Data Studio
You can find related templates to “Google Analytics and GA4” in our reports’ gallery.
Needed apps to connect your report template:
What is the difference between UA and GA4 reporting?
Google Analytics 4 treats data differently. GA4 tracks everything as an event. And an event can have many parameters associated with it. For example the User ID. On the other hand, you have UA that uses Sessions to track everything the users do when they are on a website.
GA4 introduced the concept of data streams. With these, you can now send data from different sources to a single property. This means you no longer need to create separate properties for mobile app activity, web app activity, and marketing site activity.
You can visualize with this report all the key metrics and KPIs you need to understand for your website. Use the data available from GA4 and the new events-based tracking to get a more comprehensive view of the performance of your website.
Make this report part of your migration planning, compare the sessions-based measurement from UA and leverage the power of the new and improved GA4.
This template is ideal for marketers who don’t have time to build up a report from scratch. Also, for teams that are migrating from UA to GA4 and don’t have too much time to test and analyze data based on the main differences of measurement that a new platform offers.
This report is perfect for:
You can use a pre-built report to save time and easily measure your website performance in just one dashboard. This report is useful for marketers migrating from UA to GA4 without any additional effort than connect your GA4 account.
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We recommend you visualize all your relevant KPIs directly on Google Data Studio Dashboards because it is one of the self-service platforms to automate data and it is also for free. If you are not familiar with Data Studio, you can learn how to use it through the following tutorial: Google Data Studio tutorial – 2022.
Marketers and agencies want eventually to customize their reports, adding their colors and using their brand guidelines. If you work with a customizable or a white-label, you will be able to customize your report as much as you can.
We have prepared this tutorial to show you how to customize your reports.
Through Google Data Studio you can share your reports via link or PDF. These are different ways to share your Facebook Ads report:
You can use Data Studio to add different charts according to your need and how you want to visualize your data. These are some examples that you can use on your reports.
You can also customize these charts and change their color and sizes. Follow this video tutorial to learn how to create graphics and charts on your Data Studio reports.
Filters and controls on Google Data Studio make your reports interactive and clean your data.
For example, you can use the filters on your report to filter your “campaign objectives” or “camping names” and analyze the performance metrics just for some of them, excluding the campaigns that were meant for engagement rather than lead generation.
In the same report view, you can combine data from multiple sources like Twitter, Google, Shopify, and more, so you truly have everything in one place.
It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!
We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.
If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.
We know how powerful this report template is, and we also know how connecting this report with others apps can help you to have a full overview of your social media platforms.
You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report visualizing your total ad spend and conversions across your paid channels.
This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.
Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working.
Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.
Once you have set up your advertising report template, you will follow these steps to analyze your data:
You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.
We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report.
As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes.
The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors.
Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:
Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.
Porter is the fastest way to get your marketing metrics and dashboards where you need them.