GA4 – Easy Migration Report Template

Switching or migrating data from UA to GA4 might be a little struggling for most marketers, but not for you. Because this report template will help you with the principal metrics you need to analyze from now on Google Analytics 4.

It’s free. 1-min setup.
Get our team to make your reports.

Google Analytics GA4

Don’t be scared about the change and migrate your reports to Google Data Studio using this GA4 report template.

Reporting tool included

Where the report template will work: Google Data Studio


You can find related templates to “Google Analytics and GA4” in our reports’ gallery.

Apps included

Apps included

Needed apps to connect your report template:

What is the difference between UA and GA4 reporting? 

Google Analytics 4 treats data differently. GA4 tracks everything as an event. And an event can have many parameters associated with it. For example the User ID. On the other hand, you have UA that uses Sessions to track everything the users do when they are on a website. 

How do the differences between GA4 and UA impact my reports?

GA4 introduced the concept of data streams. With these, you can now send data from different sources to a single property. This means you no longer need to create separate properties for mobile app activity, web app activity, and marketing site activity.

These are the differences you need to consider when migrating your reports to GA4: 

  • Data streams give you a full picture of user activity from one GA4 property
  • Event data and user data can easily accept custom parameters
  • The site search functionality will help you understand better what content is your audience looking for
  • Audiences are much more useful with GA4 when running campaigns through Google Ads

GA4 easy migration report template overview

You can visualize with this report all the key metrics and KPIs you need to understand for your website.  Use the data available from GA4 and the new events-based tracking to get a more comprehensive view of the performance of your website. 

Make this report part of your migration planning, compare the sessions-based measurement from UA and leverage the power of the new and improved GA4. 

Who’s this GA4 report for?

This template is ideal for marketers who don’t have time to build up a report from scratch. Also, for teams that are migrating from UA to GA4 and don’t have too much time to test and analyze data based on the main differences of measurement that a new platform offers. 

This report is perfect for:

  • Digital marketing agencies
  • Digital marketers
  • Business consultants 
  • Small businesses with an e-commerce
  • SaaS marketers


Why should you use a pre-built GA4 report?

You can use a pre-built report to save time and easily measure your website performance  in just one dashboard. This report is useful for marketers migrating from UA to GA4 without any additional effort than connect your GA4 account. 

Edit and Share this report template

How to connect Google Search Console to Data Studio.
How to connect Instagram to Data Studio.
How to connect Google Sheets to Data Studio.

How to use this report template?

Porter Metrics is a non-code reporting tool that allows you to automate your Data Studio reports in some minutes, which means you don’t have to be a developer or a Google Data Studio specialist. We have already created templates, tutorials, and connectors to make Porter easy to use.

Get your metrics in tools you already know

We recommend you visualize all your relevant KPIs directly on Google Data Studio Dashboards because it is one of the self-service platforms to automate data and it is also for free. If you are not familiar with Data Studio, you can learn how to use it through the following tutorial: Google Data Studio tutorial – 2022.

White-label, customizable report

Marketers and agencies want eventually to customize their reports, adding their colors and using their brand guidelines. If you work with a customizable or a white-label, you will be able to customize your report as much as you can.
We have prepared this tutorial to show you how to customize your reports.

Share your reports via links or PDF

All the reports need to be shared because someone else will help you to analyze your metrics and charts to create criteria and work on new strategies. Also, if you are an agency, you need to share your reports with your clients.

Through Google Data Studio you can share your reports via link or PDF. These are different ways to share your Facebook Ads report:

You can also learn more about his topic in the following tutorial: How to share your Google Data Studio reports.

Custom widgets and charts

You can use Data Studio to add different charts according to your need and how you want to visualize your data. These are some examples that you can use on your reports.

You can also customize these charts and change their color and sizes. Follow this video tutorial to learn how to create graphics and charts on your Data Studio reports.

Save time with predefined custom metrics and KPIs

All our templates, including the Facebook Ads report template, have predefined metrics based on real cases and the most used business KPIs.

Schedule report’s and send them via email

As we told you, Google Data Studio has the option to let you schedule email deliveries which means you can send a copy of your Data Studio report to your stakeholders regularly.

You can also review the following article to create a new email delivery schedule for Google Data Studio.

Filter and break down your data

Filters and controls on Google Data Studio make your reports interactive and clean your data.

For example, you can use the filters on your report to filter your “campaign objectives” or “camping names” and analyze the performance metrics just for some of them, excluding the campaigns that were meant for engagement rather than lead generation.

We have already created the following tutorial to show you how to create filters and controls on Google Data Studio.

Access all historical data and any period

You can review all your data and also combine it from old or blocked accounts with the new ones you create so you keep all the data consistent in a report. On Porter Metrics we retrieve all the historical data that the Facebook Ads API allows, which is generally 2 years.

Connect and combine with other apps for cross channel reporting

In the same report view, you can combine data from multiple sources like Twitter, Google, Shopify, and more, so you truly have everything in one place.

Connect multiple accounts

If you are an agency, you can integrate multiple accounts together to have a full overview of all your clients’ data. Also, if you are a marketing team in charge of data, you can overview multiple brands, regions, etc.

How Porter makes it even easier

Free reporting for everyone

You can use Porter Metrics to access our report templates gallery, inspired by real use cases. Review the galley to access to:

Get our team to set up your reports for free.

It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!

Reporting tutorial

We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.

Connectors metrics list

If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.

Free templates for social and advertising reporting

We have chosen some related templates that can be useful to your business.

You can also review all our social and advertising report templates.

Connect with other apps

We know how powerful this report template is, and we also know how connecting this report with others apps can help you to have a full overview of your social media platforms.

You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report visualizing your total ad spend and conversions across your paid channels.

Learn how to connect your report template with other apps in the following tutorial: Google data studio – Blending data.

Google Analytics GA4

Google Analytics GA4


These are metrics associated with this overview:

This report template is really for free, and you can copy it and use it whenever you want. However, you need to pull your data from the Porter Metrics.

Once you have successfully created a copy for this template, you will start a 14-days free trial with us. Also, you will choose a paid plan to upgrade your porter metric account and keep the connector working. 

Note: If you don't want to upgrade a plan with Porter, you may keep with the template, but the connectors will stop working, which means your data won't be available in this stunning and comprehensive template.

When you have a custom report template, you can visualize real-time charts and know your performance when you have a custom report template.

Once you have set up your advertising report template, you will follow these steps to analyze your data:

  1. Define a goal: to analyze your SM strategy campaigns performance; you should compare your KPIs against a goal to have a context. To set up your goals, you may consider metrics such as ROAS, CAC, and CPL as they're a measure of the impact on your business. 
  1. Break down your data: to identify where your metrics are underperforming, break them down by dates, campaigns, regions, ads, devices, etc. With more than +100 breakdown options, SM will help you spot where ad spend is wasted.
  1. Map a funnel: funnels describe purchase journeys so you can spot where your audience gets stuck. We've got a funnel report template for that.


You can customize your report by creating new charts, adding filters and controls, custom formulas, colors, logos, and changing the size of your canvas.

We have created the following video tutorial to show you all these options to customize your SM report template: How to customize a Google Data Studio report

As we have shown you, Porter Metrics has been created as a non-code platform for marketers and agencies to automate your Data Studio reports in some minutes. 

The difference between Porter Metrics and competitors is the non-code and the resources that Porter Metrics offers. You can also review this reporting tools list to know all the solutions available, including Porter Metrics and competitors. 

Please make a copy of this funnel report template and use it now to track your campaigns. As we show you, these are the steps:

  • Login with Google
  • Connect with your APP
  • Choose your ad accounts
  • Set up the conversion window and reporting time

Remember, if you need help to set up your report or star tour free trial, you can schedule a call, and we will be happy to help you.

Make your 1st report in a minute

Porter is the fastest way to get your marketing metrics and dashboards where you need them.

Get our team to install it for you.
Free forever. 1-min install.