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PPC

Facebook Ads VS Google Ads report template for Google Looker Studio

Compare the effectiveness of your Facebook Ads and Google Ads campaigns. Combine the total ad spend, clicks, CPM, conversions, and CAC of the leading PPC platforms—all on a single Google Looker Studio dashboard. 

Template use case

Data sources included in this template

Actionable dashboards that drive
business outcomes

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Questions you can answer with this dashboard

Cross-channel, PPC reports​

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Metrics included in the Looker Studio dashboard

Facebook Ads

  • Impressions
  • Clicks
  • Amount Spent
  • Leads
  • Purchases
  • ROAS
  • CTR (Click-through rate)

Google Ads

  • Impressions 
  • Clicks
  • Cost
  • Conversions
  • Conv/value
  • CTR (Click-through rate)

Get our team to set up this Looker Studio report for free

We will help you set up this template for free in a one-on-one call. There will be no sales pitch, just select the time that best suits you, and you will have a killer report in less than 30 minutes.

Join over 1,000 marketers already using our templates to fast-track their marketing results

David B
David B
Management Consultant
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Great connector tool, FABULOUS Customer Support. Very simple to use, easy setup and awesome report templates. When I had an issue connecting, the support team was immediately available via Chat and then Google Meet to resolve my problem. The very friendly Support team understood my urgency and resolved my issues right away. Thank you, Alejandra, you are awesome.
Diego O
Diego O
Agency Owner
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The team are awesomely good and they give all the support that you need. They are great with GDS and their Connectors work perfectly.
Adrian Ali
Adrian Ali
Marketing Consultant
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I wanted a quick way to see how my deals were behaving. The funnel view gave me insight into the fact that I was being afraid of closing the deals. As soon as I realized it, I started to sell a lot more. Thanks, guys!
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Got questions?

In terms of ad revenue—Google owning 41% VS Facebook with 16%—Google Ads still vastly outperforms Facebook, suggesting that advertisers prefer to spend more on Google than Facebook. 


For cold audiences, Google Ads make y better than Facebook Ads due to its search nature, for capturing demand and, as such, you’re likely to get more qualified traffic, leads and customers if your product or service is more likely to be searched. 

In other words, you can reach out to people who’re actually looking for your product. 

Facebook, however, is better for products that people find rather than intentionally look for, as it’s shown in users’ feed on Instagram and Facebook. 

On the other hand, depending on your industry, segment, or use case you’re more likely to be more effective on one tool over other.

For instance, for urgent, occasional services like plumbers, car renting, etc. Google Ads should be more effective. 

Yet, Facebook Ads might outperform Google to generate demand with content rather than campaigns meant to drive conversions directly. 

Anyways, it’s a good conversation, but we’d say that most companies tend to play in both channels regardless if one is being more effective than the other. 

In general, both Facebook Ads and Google Ads dashboards should include metrics such as:
Conversion metrics such as purchases, leads, ROAS, CPA, CPL, or metrics that translate directly on business outcomes. 

Performance metrics around engagement and visibility such as CTR, CPM, impressions, clicks, CPC, etc. 

It’s ideal that you can break down these metrics by date, ad creative, device, demographics, or other dimensions that bring more context. 

Yes, you can customize your report with your desired colors, logo, and icons.

After copying the report template, you can white-label your report directly in Looker Studio (formerly Google Data Studio).

We made a tutorial that teaches you how to design the best marketing reports on Looker Studio so you can learn how to do it.

If you want help customizing your report, our team will help you in a 30 min call.

You may be wondering why we are giving this report template for free.

Here are the top three reasons why we are doing this:

  1. We believe in giving first, so we are creating the best and more extensive Looker Studio template gallery online.

  2. We know that to solve the different use cases our customers and users have, it’s through insightful and actionable templates (like this one).

  3. The easiest and fastest way for you to get the value of our product – Aka our Looker Studio connectors to automatize your data and have it updated on your reports in almost real-time– is to use a template that helps you visualize your data in a meaningful way.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

  1. Before downloading your report choose the date range you want to visualize on your report.
  2. Click on the “File” menu at the top left corner of the screen.

  3. Select “Download as” from the drop-down menu and choose “PDF.”

  4. You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

  5. Click on “Download” to save the report on your device.