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Facebook Ads report templates
Porter’s 25 Facebook Ads report templates are grouped by the question each report answers. Filter by tool or use case and open a card for its preview and setup.
25 templates
Meta Ads overview and KPI reports
Claude
Meta Ads dashboard template
Track Meta Ads spend, ROAS and cost per purchase, and catch ad fatigue early.
Porter dashboardFacebook Ads dashboard
Give clients one live link to each campaign and ad's results.
Porter dashboardFacebook Ads KPI tracker
Check every KPI day by day against the previous period.
Data StudioFacebook Ads report template
See which campaigns, ad sets and ads earn their spend.
Data StudioFacebook Ads KPI tracker
Follow your Facebook Ads KPIs over time and spot the day a number turned.
Data StudioFacebook Ads client report
Walk a client from spend to cost per conversion, campaign by campaign.
Data StudioMeta Ads report by Kodalogic
Compare campaigns, ad sets and placements on one page.Campaign and creative reports
Porter dashboardFacebook Ads campaign performance
Find the campaign whose cost per purchase is climbing before it eats the budget.
Porter dashboardFacebook Ads creative performance
Find the ads that beat your average CTR and conversion rate.
Data StudioFacebook Ads campaign performance
Compare campaigns by objective, placement and audience.
Data StudioFacebook Ads creative performance
Spot the creatives that win clicks and the ones to pause.
Google SheetsFacebook Ads campaign performance
See which campaigns underdeliver on budget, in a sheet that refreshes itself.
Google SheetsFacebook Ads creative analysis
Mark each ad a winner or loser against your ROAS target.Audience, funnel and attribution reports
Porter dashboardFacebook Ads audience
Learn which ages, genders, countries and placements bring results.
Porter dashboardFacebook Ads funnel
See where people drop between impression, click and purchase.
Porter dashboardFacebook Ads attribution
Compare purchases across conversion windows before you judge a campaign.
Data StudioFacebook Ads audience
Break down results by age, gender and location to target better.
Data StudioFacebook Ads funnel
Follow each campaign from impressions to conversions and find the leak.
Data StudioFacebook Ads attribution
See how the attribution window changes each campaign's purchases.Budget tracking and pacing reports
Porter dashboardFacebook Ads budget tracking and pacing
Know if you are over or under budget and what to spend per day.
Data StudioFacebook Ads budget tracking and pacing
Compare daily and cumulative spend with your budget for the month.
Google SheetsFacebook Ads budget tracking and pacing
Get the daily spend that finishes the month on budget.ROAS and Google Ads reports
Claude
ROAS dashboard template
Check each ad platform's ROAS against GA4 revenue and find campaigns below break-even.
Porter dashboardFacebook Ads + Google Ads
Put Facebook Ads next to Google Ads to see which one brings cheaper conversions.
Data StudioFacebook Ads + Google Ads
Compare Facebook Ads and Google Ads by device and day.Facebook Ads report example
Porter’s Facebook Ads report example is the Claude Meta Ads dashboard on Trailgear demo data. Click through its four views before connecting anything.
What to include in a Facebook Ads report
A Facebook Ads report built on Porter’s templates has six parts, in the order a client reads them, each covered by a template.
Executive summary
Spend, purchases and ROAS against last period or goal: Meta Ads dashboard and KPI tracker templates.
Campaign performance
Amount spent, CTR, Cost per purchase and Purchase ROAS by campaign: campaign performance template.
Creative performance
Ads ranked by purchases, with Hook rate and Frequency: creative performance template.
Next steps
Two or three actions: which ads to pause, scale or refresh.
Meta’s Ads Reporting has its own report templates (Meta’s guide to report templates). Use these when you need several breakdowns on one page, Google Ads next to Meta, or a client link.
How to set up a Facebook Ads report template
Every Porter Facebook Ads report template starts with one free step: connect your Meta ad account in Porter. Then set it up in your reporting tool.
On Porter’s Free plan, Claude reads the last 15 days, and Data Studio and Google Sheets up to 30 days. The 14-day trial has full access and needs no card (Porter pricing).
In Claude
Sign up free at Porter, sign in with Facebook, tick your ad accounts and pick Claude as the destination (Meta Ads connector for Claude).
In Claude, go to Customize → Connectors → Add custom connector, paste
https://mcp.portermetrics.com/mcpand name it Porter Metrics. Click Continue, sign in to Porter and allow access.Open a new chat, paste the install prompt and put your ad account in place of the one in brackets (Meta Ads to Claude tutorial). Claude reads your ads through Porter’s MCP (Model Context Protocol), an open standard that lets Claude read data from other tools.
Duplicate this Claude dashboard template and keep its layout, views and styling: https://claude.ai/artifact/9zHfXBvgBfUYR9YrgCuL7L
Then rebuild it with my own data through Porter: a Meta Ads dashboard for [ad account] for the last 14 days: KPI cards for Amount spent, Purchases, Cost per purchase, Purchase ROAS, CTR (Link click-through rate) and Frequency; daily Amount spent and Purchase ROAS; Campaign name and Ad name tables with Cost per purchase and Hook rate; results by Platform position, Age and Gender; and a funnel from Link clicks to Purchases.Claude Dashboards is in beta on Pro, Max, Team and Enterprise (Anthropic’s guide to Claude Dashboards).
As a Porter dashboard
Open a Porter dashboard card and click Download template.
Sign in to Porter and pick your Meta ad accounts.
Share it with viewer or editor access; viewers don’t need Claude or Ads Manager.
In Data Studio
Open a Data Studio card and click Download template.
Click the three-dot menu (⋮) in the top-right corner and select Make a copy.
Choose your Porter data sources and click Copy Report.
In Google Sheets
Open a Google Sheets card and make a copy.
Install the Porter extension, authorize it and choose your ad accounts.
Run the prebuilt queries and turn on automatic refresh.
Need Excel? In Google Sheets, choose File → Download → Microsoft Excel (.xlsx).
What makes these Facebook Ads report templates different
Ads Manager shows one breakdown at a time. Porter’s templates keep campaigns, ads and placements on one live page, in the tool you report in.
See a live example before you sign up
Click through the Claude Meta Ads dashboard without an account, then decide.
One report, four tools
Explore it in Claude, send it as a Porter link, or keep it in Data Studio or Google Sheets.
Share it without Ads Manager access
Clients open the Porter link without a seat on your ad account.
Put Meta next to Google Ads
See both platforms’ spend and conversions side by side in the Facebook Ads + Google Ads and ROAS templates.
Monthly email on your logo
Email the report on the day you choose, with your client’s branding and no Porter badge on paid plans.
More paid ads template galleries
Porter has a gallery for each ad platform and reporting tool.
Facebook Ads report template FAQ
Are these Facebook Ads report templates free?
Yes. All 25 Porter Facebook Ads report templates and prompts are free to download, and the Free plan never expires. Longer date ranges need the 14-day trial or a paid plan from $12.50 per account a month, billed annually (Porter pricing).
Is there a Facebook Ads report template for Excel?
Yes. Copy a Google Sheets template, refresh it with your Meta Ads data, then choose File, Download, Microsoft Excel (.xlsx). The Excel file is a snapshot; the Sheets copy keeps refreshing.
Can I send the Facebook Ads report as a PDF?
Yes. A Porter dashboard shares by link, PDF and scheduled email. In Data Studio, choose File, Download as, PDF.
How often should I send a Facebook Ads report to clients?
Monthly suits most clients. Check spend and pacing weekly, since a campaign can burn its budget in days.
Can I white-label the report?
Yes. Porter can pull each client’s branding and colors into the dashboards, and paid plans show no Porter badge (Porter pricing).
Claude, Porter dashboard, Data Studio or Google Sheets: which should I use?
Use Claude to build the report and ask follow-up questions, but anyone opening a shared Claude dashboard needs their own Claude access (Anthropic’s guide to sharing artifacts). Use a Porter dashboard for client links, Data Studio if your reports live there, and Google Sheets for formulas or Excel.
Get your free Facebook Ads report template
Pick a template, connect your Meta ad account for free and send your first Facebook Ads report on your own data.
Free plan · 14-day trial · No card needed