Track your Annual Recurring Revenue on autopilot
Annual Recurring Revenue (ARR) is a metric that represents the value of recurring revenue a company expects to receive annually from its customers. It is crucial for subscription-based businesses as it provides a clear picture of predictable revenue streams.
Annual Recurring Revenue (ARR) is a revenue metric. It measures the predictable and recurring revenue components of a business. ARR is influenced by several metrics:
To calculate ARR, sum the recurring revenue from all sources, subtracting churned revenue. Businesses should segment data by time, campaign, audience, objective, creative, channel, and product to gain insights into performance and identify areas for improvement.
What is a 'Good' Annual Recurring Revenue (ARR)?
Ultimately, a 'good' ARR is one that supports your business objectives and reflects sustainable growth.
Optimize Annual Recurring Revenue (ARR):