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With this SERP tracking dashboard example, you can monitor specific metrics such as keyword rankings, organic traffic, and click-through rates. For example, you can segment the data by search engine to see performance differences on Google, Bing, and Yahoo.
You can also share the dashboard via pdf, link, or email to influence teams or clients. For instance, you can highlight improvements in keyword rankings to showcase the effectiveness of your SEO strategy.
Lastly, you can answer questions such as, “Which keywords have shown the most improvement in rankings?” or “How has organic traffic changed over time?” with the data provided in this dashboard.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion rate
– Average order value
– Customer lifetime value
– Click-through rate
– Conversion rate
– Bounce rate
– Conversion rate
– Click-through rate
– Return on investment
– Average order value
– Cart abandonment rate
– Revenue per visitor
– Customer lifetime value
– Repeat purchase rate
– Churn rate
– Keyword performance
– Competition
– Conversion rates
– Demographics (age, gender, income)
– Behavior (purchase history, frequency of purchases)
– Location (urban, suburban, rural)
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A SERP (Search Engine Results Page) tracking dashboard is a tool that visualizes a website’s ranking on search engine result pages for specific keywords. It is significant for businesses as it helps in monitoring SEO performance, identifying opportunities for improvement, and making data-driven decisions. Tools like SEMrush, Ahrefs, or Moz are commonly used to create such dashboards, which typically include key elements like keyword rankings, search volume, click-through rates, and competitor analysis. Real-time data monitoring is crucial as it allows businesses to react promptly to changes in their SERP rankings. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.
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