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Real Facebook Ads creative analysis dashboard example

Get the actual Facebook Ads creative analysis dashboard example used by Porter to monitor your PPC performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads creative analysis dashboard example overview

With this creatives analysis dashboard example, monitor specific metrics like click-through rates, impressions, and conversion rates. Break down the data by channel, campaign, or time period to identify top-performing creatives and optimize marketing efforts.

To influence teams or clients, suggest sharing the dashboard findings via PDF, link, or email. Showcase the impact of different creative strategies and inspire collaboration and decision-making to drive better results.

Answer questions like, “Which creative variant has the highest conversion rate?” “What is the click-through rate for mobile ads versus desktop ads?” “How does the performance of different creatives vary by audience segment?” Use the dashboard to gain insights and make data-driven decisions.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Cost per acquisition (CPA)

Engagement metrics

– Number of likes
– Number of comments
– Number of shares

Visibility metrics

– Impressions
– Reach
– Click through rate

Dimensions

Campaign

– Target audience
– Content message
– Distribution channels

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A creatives analysis report should include breaking down metrics by visibility, engagement, and conversion metrics. It should segment data by campaign, channel, audience, content, objective, and date. For example, providing the number of impressions, click-through rates, and conversions for each campaign, channel, or audience helps identify the performance of creatives at different stages. Additionally, analyzing engagement metrics like likes, shares, and comments provides insights into the effectiveness of different types of content. Lastly, conversion metrics such as lead generation or sales can highlight the impact of creatives.
To analyze this array of creatives data, follow these steps: 1) Choose metrics like visibility (impressions, reach), engagement (clicks, interactions), and conversion (conversions, ROI). 2) Add context by comparing against cost metrics, date range (e.g. weekly or monthly performance), goals (e.g. click-through-rate target), rates (e.g. engagement rate), and benchmarks for the industry or previous campaigns. 3) Segment the data by campaign (e.g. different ad sets), channel (e.g. Facebook, Instagram), audience (e.g. age groups), content (e.g. image vs. video), objective (e.g. brand awareness vs. lead generation), and date (e.g. analyze performance over time). For example, compare the engagement rate of video ads on Facebook vs. Instagram, or the conversion rate of different age groups.
To build a Facebook Ads creative analysis dashboard, 1) connect your Facebook Ads account and any other relevant data sources. 2) Select metrics such as click-through rate, conversion rate, and cost per action to monitor performance. 3) Segment your data by campaign, channel, audience, ad creative, objective, and date to gain a comprehensive understanding. 4) Add filters or buttons for metrics like ad spend or impressions to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Facebook Ads creative analysis dashboard is a visual representation of key metrics and data related to your Facebook ad campaigns. It is significant for businesses as it helps in tracking performance, identifying trends, and making data-driven decisions. Tools like Looker Studio are commonly used to create such dashboards, which typically include elements like ad spend, impressions, click-through rates, and conversion rates. Real-time data monitoring is crucial for timely adjustments and optimization. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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