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With this engagement dashboard example, monitor specific metrics such as click-through rates, bounce rates, and conversion rates. Break down the data by time period, geography, and device to identify trends and target specific areas for improvement.
Suggest to users that they share the dashboard via PDF, link, or email to effectively communicate the performance of their campaigns to their teams or clients. This allows for easy collaboration and transparency.
Provide examples of questions that can be answered with this data, such as “Which marketing channel has the highest engagement rate?” or “How does engagement vary by demographic?” This empowers users to make data-driven decisions and optimize their strategies.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Click-through rate (CTR)
– Conversion rate
– Return on investment (ROI)
– Number of likes on social media posts
– Average time spent on website
– Click-through rate on email campaigns
– Reach
– Impressions
– Click-through rate
– Audience segmentation
– Channel selection
– Message personalization
– Age
– Gender
– Socioeconomic status
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An Engagement Dashboard is a visual tool that displays key metrics related to customer or user engagement with a business’s products or services. It is significant for businesses as it helps them track, analyze, and improve their engagement strategies, using tools like Looker Studio. Key elements typically include metrics like active users, session duration, bounce rate, and conversion rate. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments based on current trends. For learning how to create a marketing dashboard using Looker Studio, refer to the Porter Metrics YouTube channel (https://www.youtube.com/@porter.metrics).
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:
Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.
Select “Download as” from the drop-down menu and choose “PDF.”
You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.
Click on “Download” to save the report on your device.