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Real Amazon Seller Central dashboard example

Get the actual Amazon Seller Central dashboard example used by Porter to monitor your E-commerce performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their E-commerce performance

Amazon Seller Central dashboard example overview

With this Amazon Seller Central dashboard example, monitor specific metrics such as sales revenue, customer ratings, and order fulfillment rate. Break down the data to segment it by product category, seller account, or time period to gain insights into which products or sellers are performing the best. Suggest that users share the dashboard via PDF, link, or email to influence teams or clients. This allows them to present data on sales performance, customer satisfaction, and inventory management to stakeholders and make informed decisions. With this dashboard, answer questions like: “Which product category generates the highest revenue?” “How are customer ratings impacting sales?” “What is the average order fulfillment rate by seller account?” This helps users gain a deeper understanding of their business performance and make data-driven decisions to improve their Amazon selling experience.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Gross merchandise volume (GMV) – Average order value (AOV) – Conversion rate

Customers

– Order volume – Order conversion rate – Order fulfillment time

Acquisition

– Conversion rate – Cost per acquisition (CPA) – Click-through rate (CTR)

Dimensions

Campaign

– Target audience – Ad format – Advertising platform

Audience

– Demographics – Psychographics – Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Amazon Seller Central report should include visibility metrics such as impressions and reach, engagement metrics like clicks and click-through rate, and conversion metrics such as orders and conversion rate. The data should be segmented by campaign, channel (e.g., Sponsored Products, Sponsored Brands), audience (e.g., age or gender), content (e.g., product images or video), objective (e.g., brand awareness or sales), and date. For example, a report could provide insights on impressions and clicks for a specific Sponsored Products campaign targeting a certain audience demographic during a specific time period.
To analyze the data in an Amazon Seller Central report, follow these steps: 1) Choose metrics such as visibility (impressions, page views), engagement (click-through rate, bounce rate), and conversion (conversion rate, sales). 2) Add context by comparing against cost (ad spend), date range (month, quarter), goals (target ROAS, sales revenue), rates (CTR, conversion rate), and benchmarks (industry standards, competitor performance). 3) Segment data by campaign (specific ad campaigns), channel (Amazon Sponsored Products, Sponsored Brands), audience (new vs returning customers), content (different product listings), objective (sales vs brand awareness), and date (daily, weekly). For example, analyze the click-through rate of a specific ad campaign on Amazon Sponsored Products compared to the industry benchmark CTR for that product category.
To build an Amazon Seller Central dashboard, 1) connect your Amazon Seller Central account and other relevant data sources. 2) Choose metrics such as sales, orders, and conversion rates to monitor performance. 3) Segment data by campaign, product, customer content, objective, and date for a detailed analysis. 4) Incorporate filters or buttons for categories like product type or region to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.
An Amazon Seller Central dashboard is a tool that provides comprehensive insights into a seller’s performance on Amazon, including sales, orders, and customer feedback. It is significant for businesses as it helps them monitor their performance, make data-driven decisions, and strategize their sales effectively. The dashboard typically includes key elements such as sales data, order details, customer reviews, and inventory status. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

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