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Instagram Insights Hashtags dashboard template

Get the actual Instagram Insights Hashtags dashboard template used by Porter to monitor your Social Media performance.
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Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Instagram Insights Hashtags dashboard template overview

With this hashtag dashboard example, you can monitor specific metrics related to performance monitoring. For example, you can track the number of times a hashtag is used, identify top performing hashtags, and analyze the engagement rate for each hashtag. Additionally, you can segment or break down the data based on demographics, time of usage, or user-generated content. Suggest that users share the insights from the dashboard via PDF, link, or email to influence teams or clients. For instance, you can create a visually appealing PDF report showcasing the most successful hashtags and their impact on brand visibility. Alternatively, you can generate a shareable link to provide real-time access to the data, enabling collaborative decision-making. Furthermore, the dashboard allows you to answer various questions using the data. For example, you can determine which hashtags generate the most user engagement, which influencers are associated with trending hashtags, or how hashtag usage has changed over time. This empowers you to make data-driven decisions and optimize your social media strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate – Cost per conversion – Revenue per conversion

Engagement metrics

– Number of likes – Number of comments – Number of shares

Visibility metrics

– Social media reach – Website traffic – Brand mentions

Dimensions

Campaign

– Target audience segmentation – Channel selection and distribution – Message and creative strategy

Audience

– Demographics – Psychographics – Behaviors

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A hashtag report should include visibility metrics such as the total number of impressions and reach generated by each hashtag. Engagement metrics like the number of likes, comments, and shares can also be included. Conversion metrics like click-through rate or the number of conversions attributed to each hashtag should be mentioned. Segment the data by campaign, channel (e.g., Instagram, Twitter), audience (demographic or persona), content (e.g., images, videos), objective (e.g., brand awareness, lead generation), and date (time period analyzed). For example, a hashtag report may show that the #SummerVibes campaign on Instagram generated 500,000 impressions, 2,000 likes, and 50 conversions during the month of June 2022.
To analyze hashtags data, 1) choose visibility metrics such as reach and impressions, engagement metrics like likes and comments, and conversion metrics such as click-through rate. Break them down by campaign to identify the performance of specific marketing initiatives. 2) Add context by comparing performance against costs, date range, goals, and industry benchmarks. For example, comparing the click-through rate of a recent campaign to the average rate in the industry can provide valuable insights. 3) Segment the data by channel (e.g., Instagram, Twitter), audience demographics, content type, objective (e.g., brand awareness, lead generation), and date. This segmentation allows for deeper analysis, such as identifying which hashtag performed best among a specific audience segment or the impact of different hashtags on engagement rates.
To build an Instagram Hashtags dashboard, 1) connect your Instagram account and data sources. 2) Select metrics such as hashtag performance, engagement rate, and reach. 3) Segment data by campaign, audience, content type, and date of posting. 4) Add filters for specific hashtags or engagement levels to make your report interactive. 5) Share your findings via PDF, scheduled emails, or direct links.
An Instagram Hashtags dashboard is a visual tool that tracks, analyzes, and displays key metrics related to the use and performance of hashtags on Instagram. It is significant for businesses as it helps them understand the impact of their hashtag strategies, identify trending hashtags, and optimize their social media marketing efforts. Common tools used to create such a dashboard include Looker Studio, and key elements typically include hashtag usage, engagement rates, reach, and impressions. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes and trends. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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