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Analyze your LinkedIn audience growth with key metrics like new followers, organic vs. paid growth, and detailed breakdowns by region, seniority, and job function.
By Porter
+40,000 marketers have downloaded our dashboards
Follow these steps:
Customize the template’s metrics and dimensions as you like. See all available LinkedIn Pages
Date
Job function and seniority
Utilize functions like SUMIF
, VLOOKUP
, IF
, and ARRAYFORMULA
to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.
Pull your historical marketing data automatically using our Google Sheets marketing extension.
A LinkedIn Pages audience insights dashboard report should include key metrics such as Total Followers and New Followers over time to track audience growth. The dashboard should also feature Audience Demographics, including breakdowns by Region, Job Function, and Seniority Level, which help identify the type of professionals engaging with your content.
Monitoring Follower Growth trends month-over-month is crucial for spotting audience expansion patterns.
Additionally, showcasing metrics like Organic vs. Paid Follower Growth provides insights into which strategies are driving audience acquisition.
Visualizations showing how your audience composition changes over time, such as shifts in Region or Job Function, offer valuable insights into targeting effectiveness. Including metrics that break down audience seniority levels will help assess whether you’re reaching the intended professional tiers. Lastly, a comparison of demographic shifts (e.g., growth in specific regions or industries) helps fine-tune targeting and content strategies.
Include an auto-sync feature for real-time data updates from LinkedIn Pages using Porter Metrics Google Sheets extension.
Can I integrate data from other marketing platforms into this template?
While this template is designed specifically for LinkedIn Pages, you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.
To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.
Can I customize the charts in the dashboard?
Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.