Fields Reference · Triple Whale
Triple Whale Fields List
750 fields · 1 dimensions · 749 metrics · 61 groups
| Field name | Label | Category | Description |
|---|---|---|---|
adroll_actual_cpc | Actual CPC | Adroll | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_aov | AOV | Adroll | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_clicks | Clicks | Adroll | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_conversion_rate | Conversion Rate | Adroll | The percentage of visitors from your adroll campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_conversion_value | Revenue on Conversions | Adroll | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_conversions | Conversions | Adroll | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_cpa | CPA | Adroll | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_impressions | Impressions | Adroll | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_roas | ROAS | Adroll | Adroll Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_spend | Adroll Ads | Adroll | Adroll Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_vcpm | vCPM | Adroll | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
adroll_vctr | vCTR | Adroll | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_ads | Amazon Ads | Amazon | Ads = Ad spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_ads_conversion_value | Amazon Conversion Value | Amazon | Amazon reported revenue attributed from your ads Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_aov | Amazon AOV | Amazon | Average Order Value. Total Sales / Number of Orders > $0 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_clicks | Amazon Clicks | Amazon | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_cogs | Amazon COGS | Amazon | Cost of Goods Sold Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_cpa | Amazon CPA | Amazon | Cost Per Acquisition. Ad Spend / Orders > $0 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_cpc | Amazon CPC | Amazon | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_expenses | Amazon Expenses | Amazon | Amazon estimated fees + COGs + Handling fees + Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_fees | Amazon Estimated Fees | Amazon | Estimated fees based on products purchased. This amount is an estimate and is not final until Amazon reports on actual fees Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_fees_afn | FBA Amazon Estimated Fees | Amazon | Estimated fees based on products purchased in Amazon fulfillment network. This amount is an estimate and is not final until Amazon reports on actual fees Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_fees_mfn | FBM Amazon Estimated Fees | Amazon | Estimated fees based on products purchased in Merchant fulfillment network. This amount is an estimate and is not final until Amazon reports on actual fees Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_handling_fees | Amazon Handling Fees | Amazon | Amazon handling fees Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_items | Amazon Items Sold | Amazon | Number of items sold Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_items_afn | FBA Amazon Items Sold | Amazon | Number of items sold in Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_items_mfn | FBM Amazon Items Sold | Amazon | Number of items sold in Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_mer | Amazon MER | Amazon | Percentage of sales spent on ads Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_net_profit | Amazon Net Profit | Amazon | Net sales – Expenses (COGS, handling fees, amazon estimated fees, Amazon Ad spend) – Refunds Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_net_sales | Amazon Net Sales | Amazon | Gross sales – shipping – taxes + shipping discounts Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_orders | Amazon Orders | Amazon | Number of orders placed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_orders_afn | FBA Amazon Orders | Amazon | Number of orders placed in Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_orders_mfn | FBM Amazon Orders | Amazon | Number of orders placed in Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_orders_with_amount | Amazon Orders > $0 | Amazon | Number of Amazon Orders placed > $0 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_page_views | Amazon Page Views | Amazon | The total number of views of your Amazon product pages. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_product_item_price | Amazon Product Sales | Amazon | The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period. This is what Amazon shows in the Sales Dashboard. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_product_item_price_afn | FBA Amazon Product Sales | Amazon | Ordered product sales in Amazon fulfillment network. This is what Amazon shows in the financial report Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_product_item_price_mfn | FBM Amazon Product Sales | Amazon | Ordered product sales in Merchant fulfillment network. This is what Amazon shows in the financial report Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_purchases | Amazon Purchases | Amazon | Number of Amazon Orders attributed to Amazon advertising campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_refunds | Amazon Refunds | Amazon | Refunded amount processed on Amazon orders. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_roas | Amazon ROAS | Amazon | Return On Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales | Amazon Sales | Amazon | What the customer paid for the order including shipping, taxes, discounts Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales_afn | FBA Amazon Sales | Amazon | Gross sales value sold in Amazon fulfillment network. What the customer paid for the order including shipping, taxes, discounts Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales_mfn | FBM Amazon Sales | Amazon | Gross sales value sold in Merchant fulfillment network. What the customer paid for the order including shipping, taxes, discounts Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales_taxes | Amazon Taxes | Amazon | Amount customers paid in taxes. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales_taxes_afn | FBA Amazon Taxes | Amazon | Amount customers paid in taxes on orders placed in Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sales_taxes_mfn | FBM Amazon Taxes | Amazon | Amount customers paid in taxes on orders placed in Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_sessions | Amazon Sessions | Amazon | The number of visits by users to your Amazon product pages. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_tacos | Amazon TACoS | Amazon | Total advertising cost of sales: (Amazon Advertising Spend / Amazon Total Revenue) x 100 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_combined_gross_profit | Amazon Combined Gross Profit | Amazon | Triple Whale's “Amazon Combined Gross Profit” (metric id `amazonTotalOrdersCombinedGrossProfit`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_combined_gross_sales | Amazon Combined Gross Sales | Amazon | Triple Whale's “Amazon Combined Gross Sales” (metric id `amazonTotalOrdersCombinedGrossSales`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_combined_net_revenue | Amazon Combined Net Revenue | Amazon | Triple Whale's “Amazon Combined Net Revenue” (metric id `amazonTotalOrdersCombinedNetRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_custom_gross_profit | Amazon Custom Gross Profit | Amazon | Triple Whale's “Amazon Custom Gross Profit” (metric id `amazonTotalOrdersCustomGrossProfit`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_custom_gross_sales | Amazon Custom Gross Sales | Amazon | Triple Whale's “Amazon Custom Gross Sales” (metric id `amazonTotalOrdersCustomGrossSales`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_total_orders_custom_net_revenue | Amazon Custom Net Revenue | Amazon | Triple Whale's “Amazon Custom Net Revenue” (metric id `amazonTotalOrdersCustomNetRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_traffic_total_order_items | Amazon Total Order Items (Traffic) | Amazon | The total number of order items from the Sales Traffic report. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_traffic_units_ordered | Amazon Units Ordered (Traffic) | Amazon | The number of units ordered from the Sales Traffic report. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
amazon_units_per_session | Amazon Units per Session % | Amazon | The percentage of units ordered per session. Calculated as (Units Ordered / Sessions) x 100. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
blended_sales | Blended Sales | Amazon | ##SHOP## Total Revenue + Amazon Sales |
canceled_amazon_fees | Canceled Amazon Fees | Amazon | Triple Whale's “Canceled Amazon Fees” (metric id `canceledAmazonFees`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_fees_afn | Canceled FBA Amazon Fees | Amazon | Triple Whale's “Canceled FBA Amazon Fees” (metric id `canceledAmazonFeesAFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_fees_mfn | Canceled FBM Amazon Fees | Amazon | Triple Whale's “Canceled FBM Amazon Fees” (metric id `canceledAmazonFeesMFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_items | Canceled Items Sold | Amazon | Triple Whale's “Canceled Items Sold” (metric id `canceledAmazonItems`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_items_afn | Canceled FBA Items Sold | Amazon | Triple Whale's “Canceled FBA Items Sold” (metric id `canceledAmazonItemsAFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_items_mfn | Canceled FBM Amazon Items Sold | Amazon | Triple Whale's “Canceled FBM Amazon Items Sold” (metric id `canceledAmazonItemsMFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_orders | Canceled Orders | Amazon | Number of canceled orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_orders_afn | Canceled FBA Orders | Amazon | Number of canceled orders from Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_orders_mfn | Canceled FBM Amazon Orders | Amazon | Number of canceled orders from Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_product_item_price | Canceled Amazon Product Sales | Amazon | Canceled ordered product sales Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_product_item_price_afn | Canceled FBA Amazon Product Sales | Amazon | Canceled ordered product sales in Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_product_item_price_mfn | Canceled FBM Amazon Product Sales | Amazon | Canceled ordered product sales in Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales | Canceled Sales | Amazon | Value of canceled orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales_afn | Canceled FBA Sales | Amazon | Value of canceled orders from Amazon fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales_mfn | Canceled FBM Amazon Sales | Amazon | Value of canceled orders from Merchant fulfillment network Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales_taxes | Canceled Taxes | Amazon | Triple Whale's “Canceled Taxes” (metric id `canceledAmazonSalesTaxes`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales_taxes_afn | Canceled FBA Taxes | Amazon | Triple Whale's “Canceled FBA Taxes” (metric id `canceledAmazonSalesTaxesAFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
canceled_amazon_sales_taxes_mfn | Canceled FBM Amazon Taxes | Amazon | Triple Whale's “Canceled FBM Amazon Taxes” (metric id `canceledAmazonSalesTaxesMFN`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_amazon_shipping_discount | Amazon Shipping Discount | Amazon | Total Amazon shipping discount Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_amazon_shipping_price | Amazon Shipping Price | Amazon | Total Amazon shipping price Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_actual_cpc | Actual CPC | Applovin | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_aov | AOV | Applovin | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_clicks | Clicks | Applovin | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_conversion_rate | Conversion Rate | Applovin | The percentage of visitors from your AppLovin campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_conversion_value | Revenue on Conversions | Applovin | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_conversions | Conversions | Applovin | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_cpa | CPA | Applovin | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_impressions | Impressions | Applovin | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_roas | ROAS | Applovin | AppLovin Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_spend | AppLovin Ads | Applovin | AppLovin Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_vcpm | CPM | Applovin | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
applovin_vctr | CTR | Applovin | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_net_newsubscribers | Net New subscribers | Attentive | Triple Whale's “Net New subscribers” (metric id `attentiveNetNewsubscribers`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_new_subscribed | New Subscribed | Attentive | Triple Whale's “New Subscribed” (metric id `attentiveNewSubscribed`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_placed_order_sales | Total Revenue | Attentive | Triple Whale's “Total Revenue” (metric id `attentivePlacedOrderSales`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_placed_order_total_price_campaigns | Revenue Campaigns | Attentive | Triple Whale's “Revenue Campaigns” (metric id `attentivePlacedOrderTotalPriceCampaigns`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_placed_order_total_price_campaigns_percent | Percent of Revenue Campaigns | Attentive | Triple Whale's “Percent of Revenue Campaigns” (metric id `attentivePlacedOrderTotalPriceCampaignsPercent`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_placed_order_total_price_flows | Revenue Flows | Attentive | Triple Whale's “Revenue Flows” (metric id `attentivePlacedOrderTotalPriceFlows`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_placed_order_total_price_flows_percent | Percent of Revenue Flows | Attentive | Triple Whale's “Percent of Revenue Flows” (metric id `attentivePlacedOrderTotalPriceFlowsPercent`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_sales_percent | Attentive Sales % | Attentive | Triple Whale's “Attentive Sales %” (metric id `attentiveSalesPercent`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
attentive_unsubscribed | Unsubscribed | Attentive | Triple Whale's “Unsubscribed” (metric id `attentiveUnsubscribed`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_attentive_placed_order | Placed Order | Attentive | Triple Whale's “Placed Order” (metric id `totalAttentivePlacedOrder`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_clicks | Clicks | Awin | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_conversion_value | Revenue on Conversions | Awin | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_conversions | Conversions | Awin | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_impressions | Impressions | Awin | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_roas | ROAS | Awin | Awin Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
awin_spend | Awin Ads | Awin | Awin Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_blended_roas | Peer Blended ROAS | Benchmarks | Blended Return on Ad Spend. Order Revenue / Blended Ads Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_blended_spend_avg | Peer TW Blended Spend | Benchmarks | Total Ad Spend. This includes the reported ad spend of each marketing channel connected to Triple Whale Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_cpc | Peer Facebook CPC | Benchmarks | Average Facebook Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_cpm | Peer Facebook CPM | Benchmarks | Average Facebook Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_ctr | Peer Facebook CTR | Benchmarks | Average Facebook Click Through Rate Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_facebook_roas | Peer Facebook ROAS | Benchmarks | Average Facebook Return On Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_fbads_clicks_avg | Peer Facebook Clicks | Benchmarks | Average Facebook Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_fbads_impressions_avg | Peer Facebook Impressions | Benchmarks | Average Facebook Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_fbads_spend_avg | Peer Facebook Ads Spend | Benchmarks | Average Facebook Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_google_roas | Peer Google ROAS | Benchmarks | Average Google Return On Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_ncpa | Peer New Customer Blended CPA | Benchmarks | Average New Customers Blended Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_ncroas | Peer New Customer Blended ROAS | Benchmarks | Average New Customers Blended Return On Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_new_customers_avg | Peer Facebook New Customers | Benchmarks | Average Facebook Number of New Customers Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_new_customers_total_price_avg | Peer New Customers Conversion Value | Benchmarks | Average New Customers Conversion Value Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_orders_avg | Peer Facebook Number Of Orders | Benchmarks | Average Facebook Number of Orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_size | Peer Group Size | Benchmarks | Triple Whale's “Peer Group Size” (metric id `benchmarksSize`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_tiktok_roas | Peer TikTok ROAS | Benchmarks | Return on Ad Spend. Order Revenue / Blended Ads Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
benchmarks_total_spend_avg | Peer Facebook Spend | Benchmarks | Average Facebook Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_blended_cpc | Peer TW Blended CPC | Benchmarks | Blended Cost Per Click. This includes data of each marketing channel connected to Triple Whale Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_blended_ctr | Peer TW Blended CTR | Benchmarks | Blended Click Through Rate. This includes data of each marketing channel connected to Triple Whale Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_cpcgoogle | Peer Google CPC | Benchmarks | Average Google Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_cpctiktok | Peer TikTok CPC | Benchmarks | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_cpmgoogle | Peer Google CPM | Benchmarks | Average Google Cost Per Thousand Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_ctrgoogle | Peer Google CTR | Benchmarks | Average Google Click Through Rate Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_ctrtiktok | Peer TikTok CTR | Benchmarks | Click Through Rate. Percentage of people clicking the ad Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_google_ads_spend_avg | Peer Google Spend | Benchmarks | Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_benchmarks_tiktok_ads_spend_avg | Peer TikTok Spend | Benchmarks | Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
ads_spend | Blended Ad Spend Without Custom Expenses | Blended | Total Ad Spend. This includes the reported ad spend of each marketing channel connected to Triple Whale Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
blended_ads | Blended Ad Spend | Blended | Total Ad Spend. This includes the reported ad spend of each marketing channel connected to Triple Whale, plus any Custom Expenses marked as Ad Spend |
blended_attributed_roas | Blended Attributed ROAS | Blended | Blended-Attributed Return on Ad Spend. Total Blended Conversion Value / Blended Ad Spend |
conversion_value | Conversion Value | Blended | Triple Whale's “Conversion Value” (metric id `conversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mer | MER | Blended | Marketing Efficiency Ratio. Percentage of Sales spent on Ads. Blended Ad Spend / Order Revenue x 100 |
new_customers_cpa | New Customers CPA | Blended | New Customer Cost Per Acquisition. Total Ad Spend / New Customers |
new_customers_roas | New Customer ROAS | Blended | New Customer Return on Ad Spend. Sales from New Customers / Blended Ad Spend |
poas | Profit on Ad Spend | Blended | Profit on Ad Spend. Gross Profit/Total Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
roas | Blended ROAS | Blended | Blended Return on Ad Spend. Order Revenue / Blended Ads |
shopify_cpa | Blended CPA | Blended | Cost Per Acquisition. Blended Ad Spend / Orders > $0 |
total_cpa | Blended CPA | Blended | Cost Per Acquisition. Ad Spend/Google Analytics Transaction |
criteo_average_order_value | AOV | Criteo | Average order value Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_clicks | Clicks | Criteo | The number of clicks driven by Criteo ads Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_conversion_rate | Conversion Rate | Criteo | Percentage of verified visits that resulted in a conversion Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_conversion_value | Conversion Value | Criteo | Total conversion value from Criteo Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_conversions | Conversions | Criteo | Number of conversions that followed a verified visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_cost_per_acquisition | CPA | Criteo | Cost per acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_cost_per_visit | CPV | Criteo | Cost per visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_displays | Displays | Criteo | The number of ad impressions served on publishers via Criteo Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_roas | ROAS | Criteo | Return on ad spend. Calculated by: Revenue Generated ÷ Total Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_spend | Criteo Spend | Criteo | Total amount spent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
criteo_visits | Visits | Criteo | The number of users on the target website or app for which at least one event occurred within the hour following a click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
enq_orders | Enquirelabs Orders | Enquire Labs | total orders from Enquirelabs Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
responses_enq | Enquirelabs Responses | Enquire Labs | responses from total Enquirelabs orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
responses_precent | % Responses | Enquire Labs | % responses from total orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_facebook_enq | From facebook | Enquire Labs | Triple Whale's “From facebook” (metric id `totalFacebookEnq`). |
total_google_enq | From Google | Enquire Labs | Triple Whale's “From Google” (metric id `totalGoogleEnq`). |
total_instagram_enq | From Instagram | Enquire Labs | Triple Whale's “From Instagram” (metric id `totalInstagramEnq`). |
total_pinterest_enq | From Pinterest | Enquire Labs | Triple Whale's “From Pinterest” (metric id `totalPinterestEnq`). |
total_snapchat_enq | From Snapchat | Enquire Labs | Triple Whale's “From Snapchat” (metric id `totalSnapchatEnq`). |
total_tiktok_enq | From TikTok | Enquire Labs | Triple Whale's “From TikTok” (metric id `totalTiktokEnq`). |
facebook_ads | Facebook Ads | Facebook Ads | Ad spend |
facebook_clicks | Facebook Clicks | Facebook Ads | Triple Whale's “Facebook Clicks” (metric id `facebookClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_conversion_value | Facebook Conversion Value | Facebook Ads | Facebook-reported revenue from Purchases on your site or on Meta Shop |
facebook_cpa | Facebook CPA | Facebook Ads | Cost Per Acquisition |
facebook_cpc | Facebook CPC | Facebook Ads | Cost Per Click |
facebook_cpm | Facebook CPM | Facebook Ads | Cost Per 1000 Impressions |
facebook_cpoc | Facebook CPOC | Facebook Ads | Cost Per Outbound Click |
facebook_ctr | Facebook CTR | Facebook Ads | Click Through Rate. Percentage of people clicking the ad |
facebook_impressions | Facebook Impressions | Facebook Ads | Triple Whale's “Facebook Impressions” (metric id `facebookImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_meta_conversion_value | Facebook Meta Conversion Value | Facebook Ads | Facebook-reported revenue from Purchases on Meta Shop |
facebook_meta_purchases | Meta Purchases | Facebook Ads | Orders made on Meta Shop |
facebook_outbound_clicks | Facebook Outbound Clicks | Facebook Ads | Triple Whale's “Facebook Outbound Clicks” (metric id `facebookOutboundClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_purchases | Purchases | Facebook Ads | Orders made on your site or on Meta Shop |
facebook_revenue_per_click | Revenue Per Link Click | Facebook Ads | Conversion Value / Outbound Clicks |
facebook_roas | Facebook ROAS | Facebook Ads | Return on Ad Spend |
facebook_view_through | Facebook View Conversion Value | Facebook Ads | Facebook View Conversion Value |
facebook_view_through_cpa | Facebook View CPA | Facebook Ads | Facebook View Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_view_through_roas | Facebook View ROAS | Facebook Ads | Facebook View Return on Ad Spend |
facebook_web_conversion_value | Facebook Web Conversion Value | Facebook Ads | Facebook-reported revenue from Purchases on your site |
facebook_web_purchases | Web Purchases | Facebook Ads | Orders made on your site |
facebook_comments | Comments | Facebook Organic | Triple Whale's “Comments” (metric id `facebookComments`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_followers | Followers | Facebook Organic | Triple Whale's “Followers” (metric id `facebookFollowers`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_likes | Likes | Facebook Organic | total likes for page and posts Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_posts | Posts | Facebook Organic | Triple Whale's “Posts” (metric id `facebookPosts`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_profile_view | Profile view | Facebook Organic | Triple Whale's “Profile view” (metric id `facebookProfileView`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_reach | Reach | Facebook Organic | Triple Whale's “Reach” (metric id `facebookReach`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_shares | Shares | Facebook Organic | Triple Whale's “Shares” (metric id `facebookShares`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_social_avg | AVG | Facebook Organic | Triple Whale's “AVG” (metric id `facebookSocialAvg`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_social_impressions | Impressions | Facebook Organic | Triple Whale's “Impressions” (metric id `facebookSocialImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
facebook_website_clicks | Website Clicks | Facebook Organic | Triple Whale's “Website Clicks” (metric id `facebookWebsiteClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_avg | AVG | Facebook Organic | Triple Whale's “AVG” (metric id `instagramAvg`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_avg_impressions_followers | AVG | Facebook Organic | Triple Whale's “AVG” (metric id `instagramAvgImpressionsFollowers`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_comments | Comments | Facebook Organic | Triple Whale's “Comments” (metric id `instagramComments`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_followers | Followers | Facebook Organic | Triple Whale's “Followers” (metric id `instagramFollowers`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_impressions | Impressions | Facebook Organic | Triple Whale's “Impressions” (metric id `instagramImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_likes | Likes | Facebook Organic | Triple Whale's “Likes” (metric id `instagramLikes`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_posts | Media posted | Facebook Organic | Triple Whale's “Media posted” (metric id `instagramPosts`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_profile_view | Profile view | Facebook Organic | Triple Whale's “Profile view” (metric id `instagramProfileView`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_reach | Reach | Facebook Organic | Triple Whale's “Reach” (metric id `instagramReach`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_shares | Shares | Facebook Organic | Triple Whale's “Shares” (metric id `instagramShares`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
instagram_website_clicks | Website Clicks | Facebook Organic | Triple Whale's “Website Clicks” (metric id `instagramWebsiteClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
forward_view_nc_customer_cnt_attribution | New Customers | Forwardview | Triple Whale's “New Customers” (metric id `forwardViewNcCustomerCntAttribution`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
forward_view_product_orders_count | Orders | Forwardview | Triple Whale's “Orders” (metric id `forwardViewProductOrdersCount`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
forward_view_total_revenue | Total Revenue | Forwardview | Triple Whale's “Total Revenue” (metric id `forwardViewTotalRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
ga_all_transactions_ad_group | Google Conversions | Google Ads | Triple Whale's “Google Conversions” (metric id `ga_all_transactions_adGroup`). |
ga_all_transactions_revenue_ad_group | Google All Conversions Value | Google Ads | Triple Whale's “Google All Conversions Value” (metric id `ga_all_transactionsRevenue_adGroup`). |
ga_transactions_ad_group | Google All Conversions | Google Ads | Triple Whale's “Google All Conversions” (metric id `ga_transactions_adGroup`). |
google_ads | Google Ads | Google Ads | Google Ad Spend |
google_all_cpa | Google CPA | Google Ads | Cost Per Acquisition |
google_conversion_value | Google Conversion Value | Google Ads | Recorded revenue from Google Ads |
google_cpa | Google All CPA | Google Ads | Cost Per All Conversions |
google_cpc | Google CPC | Google Ads | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
google_roas | Google ROAS | Google Ads | Return on Ad Spend |
total_all_roas | Google All Roas | Google Ads | Triple Whale's “Google All Roas” (metric id `totalAllRoas`). |
total_google_ads_clicks | Google Clicks | Google Ads | Triple Whale's “Google Clicks” (metric id `totalGoogleAdsClicks`). |
total_google_ads_cpm | Google CPM | Google Ads | Cost Per 1000 Impressions |
total_google_ads_ctr | Google CTR | Google Ads | Click Through Rate. Percentage of people clicking the ad |
total_google_ads_impressions | Google Impressions | Google Ads | Triple Whale's “Google Impressions” (metric id `totalGoogleAdsImpressions`). |
aov | AOV | Google_Analytics | Average Order Value Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
google_bounce_rate | Bounce Rate | Google_Analytics | Percentage of visitors to the website that leave before any action or visiting other pages Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
google_conversion_rate | Conversion Rate | Google_Analytics | Google Analytics reported conversion rate Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
gorgias_sensory_avg_resolution_time | Avg Resolution Time | Gorgias | Average resolution time Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
gorgias_sensory_avg_response_time | Avg Response Time | Gorgias | Average response time Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
gorgias_sensory_tickets_created | Tickets Created | Gorgias | Total number of tickets created Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
gorgias_sensory_tickets_replied | Tickets Replied | Gorgias | Total number of tickets replied Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_clicks | Clicks | Grin | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_conversion_value | Revenue on Conversions | Grin | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_conversions | Conversions | Grin | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_impressions | Impressions | Grin | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_roas | ROAS | Grin | grin Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
grin_spend | grin Ads | Grin | grin Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_clicks | Clicks | Impact | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_conversion_value | Revenue on Conversions | Impact | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_conversions | Conversions | Impact | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_impressions | Impressions | Impact | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_roas | ROAS | Impact | impact Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
impact_spend | impact Ads | Impact | impact Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
influencer_conversion_value | Affluencer Conversion Value | Influencers | Conversion Value |
influencer_nc_conversion_value | Affluencer New Customer Conversion Value | Influencers | New Customer Conversion Value |
influencer_nc_purchases | Affluencer New Customer Purchases | Influencers | Triple Whale's “Affluencer New Customer Purchases” (metric id `influencerNcPurchases`). |
influencer_purchases | Affluencer Purchases | Influencers | Triple Whale's “Affluencer Purchases” (metric id `influencerPurchases`). |
influencer_roas | Affluencer Roas | Influencers | Return on Ad Spend |
influencer_spend | Affluencer Spend | Influencers | Triple Whale's “Affluencer Spend” (metric id `influencerSpend`). |
klaviyo_campaigns_sales_percent | Klaviyo Campaigns Sales % | Klaviyo | Triple Whale's “Klaviyo Campaigns Sales %” (metric id `klaviyoCampaignsSalesPercent`). |
klaviyo_cvr | CVR | Klaviyo | Conversion Rate. Purchase Number / Received Emails |
klaviyo_email_open_rate | Email Open Rate | Klaviyo | Received Emails / Opened Emails. On a one day view this metric is off and in general TripleWhale's number does not match Klaviyo's number. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
klaviyo_emails_clicked | Emails Clicked | Klaviyo | Triple Whale's “Emails Clicked” (metric id `klaviyoEmailsClicked`). |
klaviyo_flows_sales_percent | Klaviyo Flows Sales % | Klaviyo | Triple Whale's “Klaviyo Flows Sales %” (metric id `klaviyoFlowsSalesPercent`). |
klaviyo_net_new_subscribers | Net New subscribers | Klaviyo | Triple Whale's “Net New subscribers” (metric id `klaviyoNetNewSubscribers`). |
klaviyo_new_subscribed | New Subscribed | Klaviyo | Triple Whale's “New Subscribed” (metric id `klaviyoNewSubscribed`). |
klaviyo_opened_email | Emails Opened | Klaviyo | Triple Whale's “Emails Opened” (metric id `klaviyoOpenedEmail`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
klaviyo_placed_order_sales | Total Revenue | Klaviyo | Triple Whale's “Total Revenue” (metric id `klaviyoPlacedOrderSales`). |
klaviyo_placed_order_total_price_campaigns | Revenue Campaigns | Klaviyo | Triple Whale's “Revenue Campaigns” (metric id `klaviyoPlacedOrderTotalPriceCampaigns`). |
klaviyo_placed_order_total_price_campaigns_percent | Percent of Revenue Campaigns | Klaviyo | Triple Whale's “Percent of Revenue Campaigns” (metric id `klaviyoPlacedOrderTotalPriceCampaignsPercent`). |
klaviyo_placed_order_total_price_flows | Revenue Flows | Klaviyo | Triple Whale's “Revenue Flows” (metric id `klaviyoPlacedOrderTotalPriceFlows`). |
klaviyo_placed_order_total_price_flows_percent | Percent of Revenue Flows | Klaviyo | Triple Whale's “Percent of Revenue Flows” (metric id `klaviyoPlacedOrderTotalPriceFlowsPercent`). |
klaviyo_received_email | Emails Received | Klaviyo | Triple Whale's “Emails Received” (metric id `klaviyoReceivedEmail`). |
klaviyo_revenue_per_email | Revenue Per Email | Klaviyo | Sales / Received Emails |
klaviyo_sales_percent | Klaviyo Sales % | Klaviyo | Triple Whale's “Klaviyo Sales %” (metric id `klaviyoSalesPercent`). |
klaviyo_sms_clicked | SMS Clicked | Klaviyo | Triple Whale's “SMS Clicked” (metric id `klaviyoSmsClicked`). |
klaviyo_unsubscribed | Unsubscribed | Klaviyo | Triple Whale's “Unsubscribed” (metric id `klaviyoUnsubscribed`). |
kno_orders | Kno Orders | Kno | total orders from Kno Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
responses_kno | Kno Responses | Kno | responses from total Kno orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
responses_precent_kno | % Responses | Kno | % responses from total orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_facebook_kno | From facebook | Kno | Triple Whale's “From facebook” (metric id `totalFacebookKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_google_kno | From Google | Kno | Triple Whale's “From Google” (metric id `totalGoogleKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_instagram_kno | From Instagram | Kno | Triple Whale's “From Instagram” (metric id `totalInstagramKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_pinterest_kno | From Pinterest | Kno | Triple Whale's “From Pinterest” (metric id `totalPinterestKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_snapchat_kno | From Snapchat | Kno | Triple Whale's “From Snapchat” (metric id `totalSnapchatKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_tiktok_kno | From TikTok | Kno | Triple Whale's “From TikTok” (metric id `totalTiktokKno`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
linkedin_actual_cpc | Actual CPC | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_aov | AOV | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_clicks | Clicks | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_conversion_rate | Conversion Rate | The percentage of visitors from your linkedin campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_conversion_value | Revenue on Conversions | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_conversions | Conversions | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_cpa | CPA | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_impressions | Impressions | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_roas | ROAS | Linkedin Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_spend | Linkedin Ads | Linkedin Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_vcpm | vCPM | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
linkedin_vctr | vCTR | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
loop_average_active_days | Average active days – active subscriptions | Loop | The average length of days that a subscription is active for Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_average_subscriptions_per_customer | Average subscriptions per customer | Loop | The average number of active subscriptions per customer Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_net_subscription_sales | Net Subscription Order Revenue | Loop | Net sales = Product price * Quantity – Discounts, for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_reactivated_subscribers | Reactivated Customers | Loop | # of customers who had an active subscription, churned at some point and have re-activated in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_subscription1st_order_sales | Subscription 1st Order Revenue | Loop | Gross sales + Taxes + Shipping – Discounts for Subscription 1st orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_subscription_recurring_order | Subscription Recurring Order Revenue | Loop | Gross sales + Taxes + Shipping – Discounts for Subscription recurring orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_subscription_sales_percentage | % Subscription Order Revenue | Loop | % of total order revenue (Shopify) from subscriptions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_active_subscribers | Total Active Subscribers | Loop | Total number of subscribers with active subscription as of the last day in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_active_subscriptions | Total Active Subscriptions | Loop | Total subscriptions active in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_cancelled_subscriptions | Total Cancelled Subscriptions | Loop | Subscriptions cancelled by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_churned_subscribers | Total Churned Subscribers | Loop | Total number of subscribers who have cancelled in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_new_subscriptions | Total New Subscriptions | Loop | New subscriptions created by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
loop_total_subscription_sales | Total Subscription Order Revenue | Loop | Total Gross sales + Taxes + Shipping – Discounts for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_ad_spend | Microsoft Ads | Microsoft Ads | Microsoft Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_clicks | Microsoft Ads Clicks | Microsoft Ads | Triple Whale's “Microsoft Ads Clicks” (metric id `bingClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_conversion_value | Microsoft Ads Conversion Value | Microsoft Ads | Triple Whale's “Microsoft Ads Conversion Value” (metric id `bingConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_conversions | Microsoft Ads Conversions | Microsoft Ads | Triple Whale's “Microsoft Ads Conversions” (metric id `bingConversions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_cpa | Microsoft Ads CPA | Microsoft Ads | Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_cpm | Microsoft Ads CPM | Microsoft Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_ctr | Microsoft Ads CTR | Microsoft Ads | Click Through Rate. Percentage of people clicking the ad Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_impressions | Microsoft Ads Impressions | Microsoft Ads | Triple Whale's “Microsoft Ads Impressions” (metric id `bingImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
bing_roas | Microsoft Ads ROAS | Microsoft Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_average_order_value | AOV | Mountain | Average order value. Calculated by: MNTN Total Order Value ÷ MNTN Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_conversion_rate | Conversion Rate | Mountain | Percentage of verified visits that resulted in a conversion Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_conversion_value | Conversion Value | Mountain | Total conversion value from MNTN Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_conversions | Conversions | Mountain | Number of conversions that followed a verified visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_cost_per_acquisition | CPA | Mountain | Cost per acquisition. Calculated by: Total Spend ÷ Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_cost_per_visit | CPV | Mountain | Cost per visit. Calculated by: Total Spend ÷ Total Visits Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_impressions | Impressions | Mountain | Number of ad impressions served Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_roas | ROAS | Mountain | Return on ad spend. Calculated by: Order Value ÷ Total Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_spend | Mountain Spend | Mountain | Total amount Spent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
mountain_visits | Visits | Mountain | Number of visits to the site Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
okendo_avarage_rating_review | Average Rating | Okendo | Average ratings of reviews Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
okendo_recomended_rate_review | Recommended Rate | Okendo | Rate of reviews that recommend the purchased product Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
okendo_recomended_review | Recommended Reviews | Okendo | Number of reviews that recommend the purchased product. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
okendo_reviews_count_review | Reviews Count | Okendo | Total number of reviews Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_aov | AOV | Omnisend | Average order value. Calculated by: Revenue Generated ÷ Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_campaign_revenue | Campaign Revenue | Omnisend | Total revenue generated from campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_clicks | Clicks | Omnisend | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_conversions | Conversions | Omnisend | Number of conversions that followed a verified visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_ctr | CTR | Omnisend | Click through ratio. Calculated by: Delivered/Clicked Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_delivered | Delivered | Omnisend | Total number of messages delivered Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_flow_revenue | Flow Revenue | Omnisend | Total revenue generated from flows Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_revenue | Total Revenue | Omnisend | Total revenue generated Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_sent | Sent | Omnisend | Total number of messages sent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
omnisend_unsubscribed | Unsubscribed | Omnisend | Total number of unsubscribed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_actual_cpc | Actual CPC | Openai Ads | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_aov | AOV | Openai Ads | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_clicks | Clicks | Openai Ads | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_conversion_rate | Conversion Rate | Openai Ads | The percentage of visitors from your ChatGPT Ads campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_conversion_value | Revenue on Conversions | Openai Ads | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_conversions | Conversions | Openai Ads | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_cpa | CPA | Openai Ads | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_impressions | Impressions | Openai Ads | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_roas | ROAS | Openai Ads | ChatGPT Ads Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_spend | ChatGPT Ads | Openai Ads | ChatGPT Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_vcpm | CPM | Openai Ads | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
openai_ads_vctr | CTR | Openai Ads | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_actual_cpc | Actual CPC | Outbrain | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_all_conversions | All Conversions | Outbrain | Click conversions + View conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_aov | AOV | Outbrain | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_clicks | Clicks | Outbrain | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_conversion_rate | Conversion Rate | Outbrain | The percentage of visitors from your Outbrain campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_conversion_value | Revenue on Conversions | Outbrain | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_conversions | Conversions | Outbrain | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_cpa | CPA | Outbrain | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_impressions | Displays | Outbrain | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_roas | ROAS | Outbrain | Outbrain Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_spend | Outbrain Ads | Outbrain | Outbrain Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_vcpm | vCPM | Outbrain | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
outbrain_vctr | vCTR | Outbrain | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_blended_ad_spend | Blended Ad Spend | Pacing | Triple Whale's “Blended Ad Spend” (metric id `pacingBlendedAdSpend`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_facebook_ads_conversion_value | Facebook Ads Conversion Value | Pacing | Triple Whale's “Facebook Ads Conversion Value” (metric id `pacingFacebookAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_google_ads_conversion_value | Google Ads Conversion Value | Pacing | Triple Whale's “Google Ads Conversion Value” (metric id `pacingGoogleAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_new_customers_revenue | New Customer Revenue | Pacing | Triple Whale's “New Customer Revenue” (metric id `pacingNewCustomersRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_pinterest_ads_conversion_value | Pinterest Ads Conversion Value | Pacing | Triple Whale's “Pinterest Ads Conversion Value” (metric id `pacingPinterestAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_returning_customers_revenue | Returning Customer Revenue | Pacing | Triple Whale's “Returning Customer Revenue” (metric id `pacingReturningCustomersRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_snapchat_ads_conversion_value | Snapchat Ads Conversion Value | Pacing | Triple Whale's “Snapchat Ads Conversion Value” (metric id `pacingSnapchatAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_tiktok_ads_conversion_value | TikTok Ads Conversion Value | Pacing | Triple Whale's “TikTok Ads Conversion Value” (metric id `pacingTiktokAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pacing_total_revenue | Total Revenue | Pacing | Triple Whale's “Total Revenue” (metric id `pacingTotalRevenue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_clicks | Clicks | Partnerize | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_conversion_value | Revenue on Conversions | Partnerize | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_conversions | Conversions | Partnerize | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_impressions | Impressions | Partnerize | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_roas | ROAS | Partnerize | partnerize Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
partnerize_spend | Partnerize Ads | Partnerize | Partnerize Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_clicks | Clicks | Pepperjam | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_conversion_value | Revenue on Conversions | Pepperjam | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_conversions | Conversions | Pepperjam | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_impressions | Impressions | Pepperjam | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_roas | ROAS | Pepperjam | Pepperjam Roas on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pepperjam_spend | Pepperjam Ads | Pepperjam | Pepperjam Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_ads | Pinterest Ads | Pinterest Ads | Triple Whale's “Pinterest Ads” (metric id `pinterestAds`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_clicks | Clicks | Pinterest Ads | Triple Whale's “Clicks” (metric id `pinterestClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_conversion_value | Pinterest Conversion Value | Pinterest Ads | Triple Whale's “Pinterest Conversion Value” (metric id `pinterestConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_cpc | Pinterest CPC | Pinterest Ads | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_cpm | Pinterest CPM | Pinterest Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_ctr | Pinterest CTR | Pinterest Ads | Triple Whale's “Pinterest CTR” (metric id `pinterestCtr`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_impressions | Pinterest Impressions | Pinterest Ads | Triple Whale's “Pinterest Impressions” (metric id `pinterestImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_purchases | Pinterest Purchases | Pinterest Ads | Triple Whale's “Pinterest Purchases” (metric id `pinterestPurchases`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pinterest_roas | Pinterest ROAS | Pinterest Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_avg_pages_per_session | Pages per Session | Pixel | Average number of pages viewed per session |
pixel_avg_session_duration | Session Duration | Pixel | Average duration of a session |
pixel_bounce_rate | Bounce Rate | Pixel | Percentage of sessions that bounce (leave your site after viewing only one page) |
pixel_bounces | Pixel Bounces | Pixel | Number of Bounces Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_conversion_rate | Conversion Rate | Pixel | Website purchases / Sessions |
pixel_cost_per_atc | Cost per Add to Cart | Pixel | Cost per add to cart (Spend / Add to Carts) |
pixel_cost_per_session | Cost per Session | Pixel | Cost per session (Spend / Sessions) |
pixel_new_visitors | New Users | Pixel | Users who visited your site for the first time |
pixel_page_views | Pixel Page Views | Pixel | Number of pages viewed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_percent_atc | Add to Cart % | Pixel | Percentage of sessions with add to carts (Add to Carts / Sessions) |
pixel_percent_new_visitors | New Users % | Pixel | Percentage of new users (New Users / Users) |
pixel_purchases | Purchases | Pixel | Triple Whale's “Purchases” (metric id `pixelPurchases`). |
pixel_time_on_site | Time on Site | Pixel | Total time spent on your site Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_address | Unique Address | Pixel | Triple Whale's “Unique Address” (metric id `pixelUniqueAddress`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_atc | Unique Add to Carts | Pixel | Triple Whale's “Unique Add to Carts” (metric id `pixelUniqueAtc`). |
pixel_unique_book_demo | Unique Book Demos | Pixel | Triple Whale's “Unique Book Demos” (metric id `pixelUniqueBookDemo`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_checkout | Unique Checkouts | Pixel | Triple Whale's “Unique Checkouts” (metric id `pixelUniqueCheckout`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_contact | Unique Contact | Pixel | Triple Whale's “Unique Contact” (metric id `pixelUniqueContact`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_lead | Unique Leads | Pixel | Triple Whale's “Unique Leads” (metric id `pixelUniqueLead`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_mql | Unique Mqls | Pixel | Triple Whale's “Unique Mqls” (metric id `pixelUniqueMql`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_opportunity | Unique Opportunities | Pixel | Triple Whale's “Unique Opportunities” (metric id `pixelUniqueOpportunity`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_payment | Unique Payment | Pixel | Triple Whale's “Unique Payment” (metric id `pixelUniquePayment`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_sessions_atc | Sessions with Add to Carts | Pixel | Triple Whale's “Sessions with Add to Carts” (metric id `pixelUniqueSessionsAtc`). |
pixel_unique_sessions_checkout | Sessions with Checkouts | Pixel | Triple Whale's “Sessions with Checkouts” (metric id `pixelUniqueSessionsCheckout`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_shipping | Unique Shipping | Pixel | Triple Whale's “Unique Shipping” (metric id `pixelUniqueShipping`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_sql | Unique Sqls | Pixel | Triple Whale's “Unique Sqls” (metric id `pixelUniqueSql`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_unique_visitors | Users | Pixel | Unique users who visited your site |
pixel_visit_sessions | Sessions | Pixel | Total number of inactivity-based visit sessions (30-minute gap per visitor). Aligns with GA4 and Shopify methodology. |
pixel_visitors | Sessions (Legacy) | Pixel | Legacy session definition (tab + UTM/link change + 30-minute timeout). This metric will be deprecated in a future update. We recommend migrating to Sessions. |
pixel_mobile_avg_pages_per_session | Screens per Session | Pixelmobile | Average number of screens viewed per session Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_avg_session_duration | Session Duration | Pixelmobile | Average duration of a session in your app Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_bounce_rate | Bounce Rate | Pixelmobile | Percentage of sessions that bounce (leave your app after viewing only one screen) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_new_visitors | New Users | Pixelmobile | Users who used your app for the first time Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_percent_atc | Add to Cart % | Pixelmobile | Percentage of sessions with add to carts (Add to Carts / Sessions) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_percent_new_visitors | New Users % | Pixelmobile | Percentage of new users (New Users / Users) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_unique_sessions_atc | Sessions with Add to Carts | Pixelmobile | Triple Whale's “Sessions with Add to Carts” (metric id `pixelMobileUniqueSessionsAtc`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_unique_visitors | Users | Pixelmobile | Unique users who used your app Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_visit_sessions | Sessions | Pixelmobile | Total number of inactivity-based visit sessions in your app (30-minute gap per visitor). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
pixel_mobile_visitors | Sessions (Legacy) | Pixelmobile | Legacy session definition (tab + UTM/link change + 30-minute timeout) for app sessions. This metric will be deprecated in a future update. We recommend migrating to Sessions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_aov | AOV | Postscript | Average order value. Calculated by: Revenue Generated/Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_clicks | Clicks | Postscript | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_conversions | Conversions | Postscript | Number of conversions that followed a verified visit or click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_ctr | CTR | Postscript | Click through ratio. Calculated by: Delivered/Clicked Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_delivered | Delivered | Postscript | Total number of messages delivered Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_revenue | Total Revenue | Postscript | Total revenue generated Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_sent | Sent | Postscript | Total number of messages sent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_subscribed | Subscribed | Postscript | Total number of subscribed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
postscript_unsubscribed | Unsubscribed | Postscript | Total number of unsubscribed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_clicks | Clicks | Rakuten | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_conversion_value | Revenue on Conversions | Rakuten | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_conversions | Conversions | Rakuten | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_impressions | Impressions | Rakuten | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_roas | ROAS | Rakuten | Rakuten Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rakuten_spend | Rakuten Ads | Rakuten | Rakuten Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_average_active_days | Average active days – active subscriptions | Recharge | The average length of days that a subscription is active for Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_average_subscriptions_per_customer | Average subscriptions per customer | Recharge | The average number of active subscriptions per customer Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_reactivated_subscribers | Reactivated Customers | Recharge | # of customers who had an active subscription, churned at some point and have re-activated in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_subscription1st_order_sales | Subscription 1st Order Revenue | Recharge | Gross sales + Taxes + Shipping – Discounts for Subscription 1st orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_subscription_recurring_order | Subscription Recurring Order Revenue | Recharge | Gross sales + Taxes + Shipping – Discounts for Subscription recurring orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_subscription_sales_percentage | % Subscription Order Revenue | Recharge | % of total order revenue (Shopify) from subscriptions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_active_subscribers | Total Active Subscribers | Recharge | Total number of subscribers with active subscription as of the last day in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_active_subscriptions | Total Active Subscriptions | Recharge | Total subscriptions active in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_cancelled_subscriptions | Total Cancelled Subscriptions | Recharge | Subscriptions cancelled by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_churned_subscribers | Total Churned Subscribers | Recharge | Total number of subscribers who have cancelled in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_new_subscriptions | Total New Subscriptions | Recharge | New subscriptions created by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
recharge_total_subscription_sales | Total Subscription Order Revenue | Recharge | Total Gross sales + Taxes + Shipping – Discounts for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
reddit_actual_cpc | Actual CPC | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_aov | AOV | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_clicks | Clicks | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_conversion_rate | Conversion Rate | The percentage of visitors from your Reddit campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_conversion_value | Revenue on Conversions | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_conversions | Conversions | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_cpa | CPA | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_impressions | Impressions | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_roas | ROAS | Reddit Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_spend | Reddit Ads | Reddit Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_total_video_views | Total Video Views | Total number of video views Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_vcpm | vCPM | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_vctr | vCTR | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_video_thruplay | Thruplays | Total number of times a video played to completion Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
reddit_visits | Visits | Visits conversions for visits campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. | |
rokt_actual_cpc | Actual CPC | Rokt | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_aov | AOV | Rokt | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_clicks | Clicks | Rokt | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_conversion_rate | Conversion Rate | Rokt | The percentage of visitors from your Rokt campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_conversion_value | Revenue on Conversions | Rokt | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_conversions | Conversions | Rokt | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_cpa | CPA | Rokt | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_impressions | Impressions | Rokt | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_roas | ROAS | Rokt | Rokt Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_spend | Rokt Ads | Rokt | Rokt Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_vcpm | CPM | Rokt | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
rokt_vctr | CTR | Rokt | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_aov | AOV | SMSBump | Average order value. Calculated by: Revenue Generated ÷ Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_avarage_rating_review | Average Rating | SMSBump | Average ratings of reviews Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_campaign_revenue | Campaign Revenue | SMSBump | Total revenue generated from campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_clicks | Clicks | SMSBump | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_conversions | Conversions | SMSBump | Number of conversions that followed a verified visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_ctr | CTR | SMSBump | Click through ratio. Calculated by: Delivered/Clicked Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_delivered | Delivered | SMSBump | Total number of messages delivered Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_flow_revenue | Flow Revenue | SMSBump | Total revenue generated from flows Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_recomended_rate_review | Recommended Rate | SMSBump | Rate of reviews that recommend the purchased product Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_recomended_review | Recommended Reviews | SMSBump | Number of reviews that recommend the purchased product. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_revenue | Total Revenue | SMSBump | Total revenue generated Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_reviews_count_review | Reviews Count | SMSBump | Total number of reviews Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_roas | ROAS | SMSBump | Return on ad spend. Calculated by: Revenue Generated/Total Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_roi | ROI | SMSBump | Return on investment. Calculated by: (Revenue Generated – Total Spend)/Total Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_sent | Sent | SMSBump | Total number of messages sent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_spend | Yotpo SMS and Email | SMSBump | Amount spent on Yotpo SMS Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
smsbump_unsubscribed | Unsubscribed | SMSBump | Total number of unsubscribed Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_actual_cpc | Actual CPC | Sendlane | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_aov | AOV | Sendlane | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_clicks | Clicks | Sendlane | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_conversion_rate | Conversion Rate | Sendlane | The percentage of visitors from your sendlane campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_conversion_value | Revenue on Conversions | Sendlane | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_conversions | Conversions | Sendlane | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_cpa | CPA | Sendlane | Cost Per Action. Calculated by: Spend / Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_impressions | Impressions | Sendlane | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_roas | ROAS | Sendlane | Sendlane Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_spend | sendlane Ads | Sendlane | sendlane Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_vcpm | vCPM | Sendlane | Cost Per One Thousand Impressions. Calculated by: Spend / Impressions * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_vctr | vCTR | Sendlane | Click Through Rate. Calculated by: number of Clicks / Impressions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sendlane_visits | Visits | Sendlane | Visits conversions for visits campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_clicks | Clicks | Shareasale | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_conversion_value | Revenue on Conversions | Shareasale | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_conversions | Conversions | Shareasale | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_impressions | Impressions | Shareasale | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_roas | ROAS | Shareasale | Shareasale Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shareasale_spend | Shareasale Ads | Shareasale | Shareasale Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_avg_fulfillment_cost | Avg Cost Per Fulfillment | Shipbob | Average cost per shipment Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_estimation | Unfulfilled Orders Estimated Cost | Shipbob | The estimated cost for all orders placed in the chosen timeframe, which don't have a shipping label created yet. The estimation is based on the manual costs entered in the cost settings page. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_fulfillment_cost | Fulfillments Cost | Shipbob | Total cost of orders fulfillments Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_orders | Orders | Shipbob | Total number of orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_orders_fulfilled | Orders fulfilled | Shipbob | Total number of fulfilled orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipbob_percent_of_orders_fulfilled_on_time | Orders fulfilled on time | Shipbob | Percent of orders fulfilled on time Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_avg_cost_per_shipment | Avg Cost Per Shipment | Shipstation | Average cost per shipment Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_cost | Shipping Cost | Shipstation | Total cost of shipping Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_estimation | Unshipped Orders Estimated Cost | Shipstation | The estimated cost for all orders placed in the chosen timeframe, which don't have a shipping label created yet. The estimation is based on the manual costs entered in the cost settings page. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_label_cost | Shipping Label Cost | Shipstation | Total cost of shipping labels Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_orders | Orders | Shipstation | Total number of orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_orders_shipped | Orders Shipped | Shipstation | Total number of orders shipped Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_orders_unshipped | Orders Unshipped | Shipstation | Total number of orders unshipped Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shipstation_shipments | Shipments | Shipstation | Total number of shipments Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
cogs | COGS | Shopify | Cost of goods sold in this time frame, minus cost of goods of refunded items in this time frame. Imported from ##SHOP##, or edit these in: Store > Cost of Goods. |
cogs_orders | COGS Orders | Shopify | Cost of goods sold. Imported from ##SHOP##, or edit these in: Store > Cost of Goods Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
cogs_refunds | COGS Refunds | Shopify | Cost of goods refunded. Imported from ##SHOP##, or edit these in: Store > Cost of Goods Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
custom_spends | Custom Expenses | Shopify | Any additional expenses you’d like to see deducted from your Net Profit. Includes custom expenses marked as ad spend. Edit these in Store > Custom Expenses. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
customer_frequency | Frequency | Shopify | The average number of times Unique Customers place a purchase Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
discounts | Discounts | Shopify | Discount amount including shipping discounts |
gross_profit | Gross Profit | Shopify | Net Sales – COGS – Shipping Costs – Handling Fees – Taxes – Payment Gateway Costs Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
gross_sales | Gross Sales | Shopify | Product price x quantity (before taxes, shipping, discounts and returns) |
handling_fees | Handling Fees | Shopify | Cost of boxing, packaging, or “pick & pack” services. Edit these in: Store > Cost of Goods |
inventory_items | Items | Shopify | Number of total items you have in stock Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
inventory_items_missing | Missing Items | Shopify | Number of back order items Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
ltv_cpa | LTV/CPA | Shopify | Lifetime Value / Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
net_sales | Total Sales | Shopify | Gross Sales – Discounts – Returns + Shipping + Tax |
net_sales_shopify_analytics | Shopify Net Sales | Shopify | Net Sales = Gross Sales – Discounts – Refunds Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
new_customer_sales | New Customer Revenue | Shopify | Amount of sales derived from new customers |
new_customers_orders | New Customer Orders | Shopify | Number of orders placed by New Customers |
new_customers_percent | New Customers | Shopify | Percentage of orders placed by New Customers |
old_customers_percent | Returning Customers | Shopify | Percentage of orders placed by Returning Customers |
orders | Orders | Shopify | Number of Orders within the selected timeframe |
payment_gateways | Payment Gateways | Shopify | Payment processing fees. Edit these in: Store > Gateway Costs |
rc_revenue | Returning Customer Revenue | Shopify | Amount of sales derived from returning customers |
returning_customer_orders | Returning Customer Orders | Shopify | Number of orders placed by Returning Customers Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
sales | Order Revenue | Shopify | Order Revenue = Gross Sales – Discounts + Taxes + Shipping |
shipping | Shipping | Shopify | Amount the store paid in shipping costs for fulfilling orders within the select timeframe. Edit these in: Store > Shipping |
shipping_price | Shipping Price | Shopify | Amount the customer paid in shipping amount within the select timeframe |
shipping_refunds | Shipping Refunds | Shopify | Amount the store refunded in shipping amount within the select timeframe Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
shopify_aov | True AOV | Shopify | Equates to Total Sales (excluding taxes, duties, and shipping) / Number of orders, excluding zero value orders |
shopify_aov_include_zero | Average Order Value | Shopify | Equates to Total Sales (excluding taxes, duties, and shipping) / Number of orders. This is directly from ##SHOP## |
shopify_orders | Shopify Orders | Shopify | Triple Whale's “Shopify Orders” (metric id `shopifyOrders`). |
shopify_orders_with_amount | Orders > $0 | Shopify | Orders excluding $0 Orders |
taxes | Taxes | Shopify | Amount customers paid in taxes – returned taxes |
taxes_sales | Sale Taxes | Shopify | Amount customers paid in taxes |
top_kpi_contribution_profit | Contribution Profit | Shopify | Triple Whale's “Contribution Profit” (metric id `topKpiContributionProfit`). |
top_kpi_gross_profit | Gross Profit | Shopify | Triple Whale's “Gross Profit” (metric id `topKpiGrossProfit`). |
top_kpi_gross_sales | Gross Sales | Shopify | Triple Whale's “Gross Sales” (metric id `topKpiGrossSales`). |
top_kpi_net_revenue | Net Revenue | Shopify | Triple Whale's “Net Revenue” (metric id `topKpiNetRevenue`). |
top_kpi_poas | POAS | Shopify | Triple Whale's “POAS” (metric id `topKpiPoas`). |
top_kpi_roas | ROAS | Shopify | Triple Whale's “ROAS” (metric id `topKpiRoas`). |
total_inventory_cost | Cost | Shopify | How much did the items cost Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_inventory_value | Value | Shopify | Retail value of items in stock Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_orders_combined_gross_profit | Combined Gross Profit | Shopify | Triple Whale's “Combined Gross Profit” (metric id `totalOrdersCombinedGrossProfit`). |
total_orders_combined_gross_sales | Combined Gross Sales | Shopify | Triple Whale's “Combined Gross Sales” (metric id `totalOrdersCombinedGrossSales`). |
total_orders_combined_items_quantity | Combined Total Items Quantity | Shopify | Triple Whale's “Combined Total Items Quantity” (metric id `totalOrdersCombinedItemsQuantity`). |
total_orders_combined_net_revenue | Combined Net Revenue | Shopify | Triple Whale's “Combined Net Revenue” (metric id `totalOrdersCombinedNetRevenue`). |
total_orders_combined_orders_quantity | Combined Orders Quantity | Shopify | Triple Whale's “Combined Orders Quantity” (metric id `totalOrdersCombinedOrdersQuantity`). |
total_orders_custom_expenses | Order level Custom Expenses | Shopify | Triple Whale's “Order level Custom Expenses” (metric id `totalOrdersCustomExpenses`). |
total_orders_custom_gross_profit | Custom Gross Profit | Shopify | Triple Whale's “Custom Gross Profit” (metric id `totalOrdersCustomGrossProfit`). |
total_orders_custom_gross_sales | Custom Gross Sales | Shopify | Triple Whale's “Custom Gross Sales” (metric id `totalOrdersCustomGrossSales`). |
total_orders_custom_net_revenue | Custom Net Revenue | Shopify | Triple Whale's “Custom Net Revenue” (metric id `totalOrdersCustomNetRevenue`). |
total_orders_custom_orders_quantity | Custom Orders Quantity | Shopify | Triple Whale's “Custom Orders Quantity” (metric id `totalOrdersCustomOrdersQuantity`). |
total_orders_custom_total_items_quantity | Custom Total Items Quantity | Shopify | Triple Whale's “Custom Total Items Quantity” (metric id `totalOrdersCustomTotalItemsQuantity`). |
total_refund_taxes | Returned Taxes | Shopify | Amount shop returned in taxes Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_refunds | Returns | Shopify | Returns processed during the selected time period. Does not inclued returns processed by third-party apps |
total_returns | Returns % | Shopify | Returns / Order Revenue. The percentage of your returns relative to your sales |
total_variants_sold | Units Sold | Shopify | The Number Of Individual Items Sold Within Order Count |
unique_customer_sales | LTV | Shopify | Lifetime Value. Sales / Unique Customers Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
unique_customers | Unique Customers | Shopify | Number of Unique Customers within the selected timeframe Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_average_active_days | Average active days – active subscriptions | Skio | The average length of days that a subscription is active for Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_average_subscriptions_per_customer | Average subscriptions per customer | Skio | The average number of active subscriptions per customer Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_net_subscription_sales | Net Subscription Order Revenue | Skio | Net sales = Product price * Quantity – Discounts. for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_reactivated_subscribers | Reactivated Customers | Skio | # of customers who had an active subscription, churned at some point and have re-activated in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_subscription1st_order_sales | Subscription 1st Order Revenue | Skio | Gross sales + Taxes + Shipping – Discounts for Subscription 1st orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_subscription_recurring_order | Subscription Recurring Order Revenue | Skio | Gross sales + Taxes + Shipping – Discounts for Subscription recurring orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_subscription_sales_percentage | % Subscription Order Revenue | Skio | % of total order revenue (Shopify) from subscriptions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_active_subscribers | Total Active Subscribers | Skio | Total number of subscribers with active subscription as of the last day in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_active_subscriptions | Total Active Subscriptions | Skio | Total subscriptions active in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_cancelled_subscriptions | Total Cancelled Subscriptions | Skio | Subscriptions cancelled by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_churned_subscribers | Total Churned Subscribers | Skio | Total number of subscribers who have cancelled in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_new_subscriptions | Total New Subscriptions | Skio | New subscriptions created by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
skio_total_subscription_sales | Total Subscription Order Revenue | Skio | Total Gross sales + Taxes + Shipping – Discounts for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_ads | Snapchat Ads | Snapchat Ads | Snapchat Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_conversion_purchases | Snapchat Conversion Purchases | Snapchat Ads | Triple Whale's “Snapchat Conversion Purchases” (metric id `snapchatConversionPurchases`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_conversion_value | Snapchat Conversion Value | Snapchat Ads | Triple Whale's “Snapchat Conversion Value” (metric id `snapchatConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_conversions | Snapchat Conversions | Snapchat Ads | Triple Whale's “Snapchat Conversions” (metric id `snapchatConversions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_cpa | Snapchat CPA | Snapchat Ads | Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_cpm | Snapchat CPM | Snapchat Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_impressions | Snapchat Impressions | Snapchat Ads | Triple Whale's “Snapchat Impressions” (metric id `snapchatImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_roas | Snapchat ROAS | Snapchat Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
snapchat_swipes | Snapchat Swipes | Snapchat Ads | Triple Whale's “Snapchat Swipes” (metric id `snapchatSwipes`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_all_conversions | Conversions | StackAdapt | Number of conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_aov | AOV | StackAdapt | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_click_conversions | Click Conversions | StackAdapt | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_clicks | Clicks | StackAdapt | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_conversion_rate | Conversion Rate | StackAdapt | The percentage of visitors from your stackadapt campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_conversion_value | Revenue on Conversions | StackAdapt | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_cpa | CPA | StackAdapt | Cost Per Action. Calculated by: Spend / All Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_cpc | Actual CPC | StackAdapt | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_cpv | CPV | StackAdapt | Cost Per Visit. Calculated by: Spend / Visits Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_impressions | Impressions | StackAdapt | Total number of impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_roas | ROAS | StackAdapt | Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_spend | StackAdapt Ads | StackAdapt | StackAdapt Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_total_video_views | Total Video Views | StackAdapt | Total number of video views Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_vcpm | vCPM | StackAdapt | Cost Per One Thousand Impressions. Calculated by: (Spend / Impressions) * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_vctr | vCTR | StackAdapt | Viewable Click Through Rate. Calculated by: number of (Clicks / Impressions) * 100 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stackadapt_video_thruplay | Thruplays | StackAdapt | Total number of times a video played to completion Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_average_active_days | Average active days – active subscriptions | Stayai | The average length of days that a subscription is active for Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_average_subscriptions_per_customer | Average subscriptions per customer | Stayai | The average number of active subscriptions per customer Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_net_subscription_sales | Net Subscription Order Revenue | Stayai | Net sales = Product price * Quantity – Discounts, for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_reactivated_subscribers | Reactivated Customers | Stayai | # of customers who had an active subscription, churned at some point and have re-activated in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_subscription1st_order_sales | Subscription 1st Order Revenue | Stayai | Gross sales + Taxes + Shipping – Discounts for Subscription 1st orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_subscription_recurring_order | Subscription Recurring Order Revenue | Stayai | Gross sales + Taxes + Shipping – Discounts for Subscription recurring orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_subscription_sales_percentage | % Subscription Order Revenue | Stayai | % of total order revenue (Shopify) from subscriptions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_active_subscribers | Total Active Subscribers | Stayai | Total number of subscribers with active subscription as of the last day in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_active_subscriptions | Total Active Subscriptions | Stayai | Total subscriptions active in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_cancelled_subscriptions | Total Cancelled Subscriptions | Stayai | Subscriptions cancelled by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_churned_subscribers | Total Churned Subscribers | Stayai | Total number of subscribers who have cancelled in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_new_subscriptions | Total New Subscriptions | Stayai | New subscriptions created by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stayai_total_subscription_sales | Total Subscription Order Revenue | Stayai | Total Gross sales + Taxes + Shipping – Discounts for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_deleted_amount | Deleted Subscriptions Amount | Stripe | Amount of subscriptions that have deleted in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_deleted_count | Deleted Subscriptions | Stripe | # of subscriptions that have deleted in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_downgrade_amount | Downgrade Subscription Amount | Stripe | Amount of subscriptions that have downgraded in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_downgrade_count | Downgrade Subscriptions | Stripe | # of subscriptions that have downgraded in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_upgrade_amount | Upgraded Subscriptions Amount | Stripe | Amount of subscriptions that have upgraded in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
stripe_subscription_upgrade_count | Upgrade Subscriptions | Stripe | # of subscriptions that have upgraded in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_clicks | Clicks | Superfiliate | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_conversion_value | Revenue on Conversions | Superfiliate | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_conversions | Conversions | Superfiliate | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_impressions | Impressions | Superfiliate | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_roas | ROAS | Superfiliate | Superfiliate Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
superfiliate_spend | Superfiliate Ads | Superfiliate | Superfiliate Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_all_conversions | Taboola All Conversions | Taboola | Number of click conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_aov | Taboola AOV | Taboola | Average order value. Calculated by: Conversion Value / Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_clicks | Taboola Clicks | Taboola | Total number of clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_conversion_rate | Taboola Conversion Rate | Taboola | The percentage of visitors from your Taboola campaigns who completed a conversion. Calculated by: Conversions / Clicks Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_conversion_value | Taboola Conversion Value | Taboola | Revenue generated from conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_cpa | Taboola CPA | Taboola | Cost Per Action. Calculated by: Spend / All Conversions. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_cpc | Actual CPC | Taboola | Cost Per Click. Calculated by: Spend / Clicks. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_cpv | Taboola CPV | Taboola | Cost Per Visit. Calculated by: Spend / Visits Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_impressions | Taboola Displays | Taboola | Total number of displays Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_roas | Taboola ROAS | Taboola | Taboola Return on ad spend. Calculated by: Conversion Value / Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_spend | Taboola Ads Spend | Taboola | Taboola Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_vcpm | Taboola V CPM | Taboola | Cost Per One Thousand Impressions. Calculated by: (Spend / Impressions) * 1000 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_vctr | Taboola vCTR | Taboola | Viewable Click Through Rate. Calculated by: number of (Clicks / Impressions) * 100 Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
taboola_visits | Taboola Visits | Taboola | Visits conversions for visits campaigns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_ads | TikTok Ads | TikTok Ads | Triple Whale's “TikTok Ads” (metric id `tiktokAds`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_clicks | TikTok Clicks | TikTok Ads | Triple Whale's “TikTok Clicks” (metric id `tiktokClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_conversion_value | TikTok Conversion Value | TikTok Ads | TikTok reported revenue from purchases on your site or TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_conversion_value_woshops | TikTok Conversion Value W/O TikTok Shop | TikTok Ads | Triple Whale's “TikTok Conversion Value W/O TikTok Shop” (metric id `tiktokConversionValueWOshops`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_cpa | TikTok CPA | TikTok Ads | Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_cpc | TikTok CPC | TikTok Ads | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_cpm | TikTok CPM | TikTok Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_ctr | TikTok CTR | TikTok Ads | Triple Whale's “TikTok CTR” (metric id `tiktokCtr`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_impressions | TikTok Impressions | TikTok Ads | Triple Whale's “TikTok Impressions” (metric id `tiktokImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_non_tracked_spend | TikTok GMV Max Ads | TikTok Ads | Triple Whale's “TikTok GMV Max Ads” (metric id `tiktokNonTrackedSpend`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_purchases | TikTok Purchases | TikTok Ads | Total Orders made on your site or TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_roas | TikTok ROAS | TikTok Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shop_conversions | TikTok Shop Conversions | TikTok Ads | TikTok Shop attributed orders (orders credited to TikTok Ads only) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shop_conversions_value | TikTok Shop Conversion Value | TikTok Ads | Total Revenue from purchases on TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_web_conversions_value | TikTok Web Conversion Value | TikTok Ads | Total Revenue from purchases on your site Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_web_purchases | TikTok Web Purchases | TikTok Ads | Total Orders made on your site Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_discounts | Discounts | Tiktok | The total discount amount applied to the order, including shipping discounts. Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_fees | Fees | Tiktok | Total fees from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_gross_sales | Gross Sales | Tiktok | Total product revenue before discounts, shipping fees, taxes, and refunds Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_items | Items Sold | Tiktok | Total items sold from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_net_sales | Net Sales | Tiktok | Net sales from TikTok Shop (Sales – Taxes – Refunds – Fees) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_new_customers | New Customers | Tiktok | Total number of orders from new customers from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_orders | Orders | Tiktok | All orders from TikTok Shop (organic and attributed) Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_refunds | Refunds | Tiktok | Total refunds from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_sales | Order Revenue | Tiktok | Total amount paid by buyer, including discounts, shipping fee, taxes, and retail delivery fee Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_shipping_revenue | Shipping Revenue | Tiktok | Total Shipping Revenue from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
tiktok_shops_taxes | Taxes | Tiktok | Total taxes from TikTok Shop Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
date | Date | Time | The day the metrics belong to, in the store's reporting timezone. |
cash_turnover | Cash Turnover | Triple Whale | Order Revenue – Shipping – Taxes – Blended Ad Spend – Returns Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_api_custom_ad_spends | Api Custom Ad Spend | Triple Whale | Triple Whale's “Api Custom Ad Spend” (metric id `totalApiCustomAdSpends`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_custom_ad_spends | Custom Expense Ad Spend | Triple Whale | Triple Whale's “Custom Expense Ad Spend” (metric id `totalCustomAdSpends`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_custom_non_ad_spends | Custom Expenses excl. Ad Spend | Triple Whale | Triple Whale's “Custom Expenses excl. Ad Spend” (metric id `totalCustomNonAdSpends`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_net_margin | Net Margin | Triple Whale | Net Profit / Order Revenue x 100. In other words: Percentage of Sales that is Net Profit. Answers the question of: “What percentage of my [Sales] is my [Net Profit]?” Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
total_net_profit | Net Profit | Triple Whale | Order Revenue – Returns – Expenses (COGS, Shipping, Handling, Payment Gateways, Taxes, Custom Expenses) – Blended Ad Spend |
twitter_ads | Twitter Ads | Twitter Ads | Triple Whale's “Twitter Ads” (metric id `twitterAds`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_clicks | Twitter Clicks | Twitter Ads | Triple Whale's “Twitter Clicks” (metric id `twitterClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_conversion_value | Twitter Conversion Value | Twitter Ads | Triple Whale's “Twitter Conversion Value” (metric id `twitterConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_cpa | Twitter CPA | Twitter Ads | Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_cpm | Twitter CPM | Twitter Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_engagements | Twitter Engagements | Twitter Ads | Triple Whale's “Twitter Engagements” (metric id `twitterEngagements`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_follows | Twitter Follows | Twitter Ads | Triple Whale's “Twitter Follows” (metric id `twitterFollows`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_impressions | Twitter Impressions | Twitter Ads | Triple Whale's “Twitter Impressions” (metric id `twitterImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_purchases | Twitter Purchases | Twitter Ads | Triple Whale's “Twitter Purchases” (metric id `twitterPurchases`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
twitter_roas | Twitter ROAS | Twitter Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_average_order_value | AOV | Vibe | Average order value. Calculated by: Vibe Total Order Value ÷ Vibe Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_conversion_rate | Vibe Conversion Rate | Vibe | Percentage of verified visits that resulted in a conversion Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_conversion_value | Conversion Value | Vibe | Total conversion value from Vibe Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_conversions | Vibe Conversions | Vibe | Number of conversions that followed a verified visit Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_cost_per_acquisition | Vibe CPA | Vibe | Cost per acquisition. Calculated by: Total Spend ÷ Total Conversions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_cost_per_visit | Vibe CPV | Vibe | Cost per visit. Calculated by: Total Spend ÷ Total Visits Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_impressions | Vibe Impressions | Vibe | Total number of impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_roas | Vibe ROAS | Vibe | Return on ad spend. Calculated by: Revenue Generated ÷ Total Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_spend | Vibe Spend | Vibe | Total amount Spent Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_total_video_views | Vibe Video Views | Vibe | Total number of video views Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
vibe_visits | Vibe Visits | Vibe | Number of visits that followed a verified impression or click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_fees | Fees | Walmart | Total fees from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_items | Items Sold | Walmart | Total number of items sold from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_net_sales | Net Sales | Walmart | Gross sales – taxes – refunds Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_new_customers | New Customers | Walmart | Total number of orders from new customers from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_orders | Orders | Walmart | Total number of orders from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_refunds | Refunds | Walmart | Total number of refunds from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_sales | Gross Sales | Walmart | Total sales revenue from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_taxes | Taxes | Walmart | Total taxes from Walmart Marketplace Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_clicks | Walmart Ads Clicks | Walmart Ads | Triple Whale's “Walmart Ads Clicks” (metric id `walmartAdsClicks`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_conversion_value | Walmart Ads Conversion Value | Walmart Ads | Triple Whale's “Walmart Ads Conversion Value” (metric id `walmartAdsConversionValue`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_conversions | Walmart Ads Conversions | Walmart Ads | Triple Whale's “Walmart Ads Conversions” (metric id `walmartAdsConversions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_cpa | Walmart Ads CPA | Walmart Ads | Cost Per Acquisition Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_cpc | Walmart Ads CPC | Walmart Ads | Cost Per Click Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_cpm | Walmart Ads CPM | Walmart Ads | Cost Per 1000 Impressions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_ctr | Walmart Ads CTR | Walmart Ads | Click Through Rate. Percentage of people clicking the ad Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_impressions | Walmart Ads Impressions | Walmart Ads | Triple Whale's “Walmart Ads Impressions” (metric id `walmartAdsImpressions`). Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_roas | Walmart Ads ROAS | Walmart Ads | Return on Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
walmart_ads_spend | Walmart Ads | Walmart Ads | Walmart Ad Spend Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_average_active_days | Average active days – active subscriptions | Woocommerce | The average length of days that a subscription is active for Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_average_subscriptions_per_customer | Average subscriptions per customer | Woocommerce | The average number of active subscriptions per customer Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_reactivated_subscribers | Reactivated Customers | Woocommerce | # of customers who had an active subscription, churned at some point and have re-activated in the specified time range Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_subscription1st_order_sales | Subscription 1st Order Revenue | Woocommerce | Gross sales + Taxes + Shipping – Discounts for Subscription 1st orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_subscription_recurring_order | Subscription Recurring Order Revenue | Woocommerce | Gross sales + Taxes + Shipping – Discounts for Subscription recurring orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_subscription_sales_percentage | % Subscription Order Revenue | Woocommerce | % of total order revenue (WooCommerce) from subscriptions Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_active_subscribers | Total Active Subscribers | Woocommerce | Total number of subscribers with active subscription as of the last day in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_active_subscriptions | Total Active Subscriptions | Woocommerce | Total subscriptions active in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_cancelled_subscriptions | Total Cancelled Subscriptions | Woocommerce | Subscriptions cancelled by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_churned_subscribers | Total Churned Subscribers | Woocommerce | Total number of subscribers who have cancelled in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_new_subscriptions | Total New Subscriptions | Woocommerce | New subscriptions created by any customers in this period Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |
woocommerce_total_subscription_sales | Total Subscription Order Revenue | Woocommerce | Total Gross sales + Taxes + Shipping – Discounts for all subscription orders Reported by Triple Whale only as a total for the requested window, with no per-day breakdown, so it renders empty on a daily table. |