Fields Reference · YouTube
YouTube Fields List
23 fields · 9 dimensions · 14 metrics · 7 groups
| Field name | Label | Category | Description |
|---|---|---|---|
youtube_content_type | Content Type | Audience & traffic | What kind of content was watched, as YouTube classifies it. Summed over content types, views match the channel total. |
youtube_device_type | Device Type | Audience & traffic | Device the video was watched on (MOBILE, DESKTOP, TV, TABLET). Summed over devices, views can land slightly BELOW the ch… |
youtube_operating_system | Operating System | Audience & traffic | Operating system of the viewer. Summed over systems, views land BELOW the channel total (by about one percent): YouTube … |
youtube_playback_location_type | Playback Location | Audience & traffic | Where the video was played, as YouTube classifies it. Summed over locations, views can land slightly BELOW the channel t… |
youtube_subscribed_status | Subscribed Status | Audience & traffic | Whether the viewer was subscribed to the channel (SUBSCRIBED / UNSUBSCRIBED). Summed, views can land slightly BELOW the … |
youtube_traffic_source_type | Traffic Source | Audience & traffic | How viewers reached the video (YT_SEARCH, RELATED_VIDEO, EXT_URL, SUBSCRIBER…). Summed over sources, views can land sl… |
youtube_channel_id | Channel ID | Channel | The YouTube channel id (UC…). Filled by the connector from the connected account. |
youtube_channel_name | Channel Name | Channel | The channel name as it was when the account was connected. Filled by the connector; falls back to the channel id, never … |
youtube_date | Date | Date | The day, as YouTube Analytics reports it. The most recent days (typically the last two or three) are ABSENT until YouTub… |
youtube_videos_added_to_playlists | Videos Added to Playlists | Playlists | Times a video was added to a playlist. |
youtube_videos_removed_from_playlists | Videos Removed from Playlists | Playlists | Times a video was removed from a playlist. |
youtube_subscribers_gained | Subscribers Gained | Subscribers | Subscribers gained. Adds up across days. |
youtube_subscribers_lost | Subscribers Lost | Subscribers | Subscribers lost. Adds up across days. |
youtube_comments | Comments | Views & engagement | Comments posted. Adds up across days. |
youtube_dislikes | Dislikes | Views & engagement | Dislikes received. Adds up across days. |
youtube_likes | Likes | Views & engagement | Likes received. Adds up across days. |
youtube_red_views | YouTube Premium Views | Views & engagement | Views by YouTube Premium members. |
youtube_shares | Shares | Views & engagement | Times a video was shared through the Share button. Adds up across days. |
youtube_views | Views | Views & engagement | Number of times videos were viewed. Adds up across days: the sum of the days equals YouTube's own total for the period. |
youtube_average_view_duration | Average View Duration (s) | Watch time | Average length of a view, in seconds, for that day. It is an AVERAGE: summing it across days gives a meaningless number. |
youtube_average_view_percentage | Average Percentage Viewed | Watch time | Average share of a video watched per view, in percent points (9.83 means 9.83 %). An AVERAGE: summing it across days giv… |
youtube_estimated_minutes_watched | Estimated Minutes Watched | Watch time | Minutes of video watched. YouTube rounds each day to whole minutes, so a sum of days can land a few minutes below YouTub… |
youtube_estimated_red_minutes_watched | YouTube Premium Minutes Watched | Watch time | Minutes watched by YouTube Premium members. |