Google Tag Manager Fields List

51 fields · 39 dimensions · 12 metrics · 5 groups

51 of 51

Field name	Label	Category	Description
`container_id`	Container ID	containers	The Tag Manager container, as accountId/containerId.
`container_name`	Container	containers	The container's name as connected in Porter.
`container_public_id`	Container public ID	containers	The GTM-XXXX id the site embeds.
`container_usage_context`	Usage context	containers	web, android, ios, amp or server.
`live_num_paused_tags`	Paused tags (live)	containers	Tags in the published version that are paused.
`live_num_tags`	Tags (live)	containers	Tags in the published version.
`live_num_triggers`	Triggers (live)	containers	Triggers in the published version (built-in triggers are not counted).
`live_num_variables`	Variables (live)	containers	User-defined variables in the published version.
`live_version_created_at`	Live version created	containers	When the published version was CREATED. The API exposes no publication date: a version can be published later than this.
`live_version_id`	Live version ID	containers	The id of the published version.
`live_version_name`	Live version name	containers	The name given to the published version (may be empty).
`tag_ads_conversion_id`	Google Ads conversion ID	tags	For Google Ads conversion tags, the conversion id.
`tag_ads_conversion_label`	Google Ads conversion label	tags	For Google Ads conversion tags, the conversion label.
`tag_blocking_triggers`	Blocking triggers	tags	Names of the triggers that block the tag.
`tag_consent_status`	Consent status	tags	The tag's additional consent setting: notSet, notNeeded or needed.
`tag_firing_option`	Firing option	tags	oncePerEvent, oncePerLoad or unlimited; empty when the container does not set it.
`tag_firing_triggers`	Firing triggers	tags	Names of the triggers that fire the tag, built-in ones (All Pages…) included.
`tag_folder`	Folder	tags	The folder the tag is in, if any.
`tag_google_tag_id`	Google tag ID	tags	For Google tags and the destination tags GTM adds for them, the id (G-… for GA4, AW-… for Google Ads).
`tag_has_trigger`	Has a trigger	tags	Whether the tag has at least one firing trigger. A tag without one never fires on its own, unless it runs as part of another tag's sequence (see tag_is_sequence).
`tag_id`	Tag ID	tags	The tag's id in the container.
`tag_is_sequence`	Runs in a sequence	tags	Whether another tag runs this tag as its setup or cleanup tag.
`tag_last_modified`	Last modified	tags	When the tag was last saved, from its fingerprint (a millisecond timestamp).
`tag_measurement_id`	GA4 measurement ID	tags	For GA4 event tags, the G- measurement id they send to (a {{variable}} is shown as written).
`tag_meta_pixel_ids`	Meta pixel IDs	tags	For custom HTML tags, the Meta (Facebook) pixel ids found in fbq('init', …) or the facebook.com/tr image. A {{variable}} is shown as written, not resolved.
`tag_name`	Tag	tags	The tag's name.
`tag_notes`	Notes	tags	The tag's notes.
`tag_paused`	Paused	tags	Whether the tag is paused in the published version.
`tag_type`	Tag type	tags	GTM's tag type: html (custom HTML), gaawe (GA4 event), googtag (Google tag), dest_ga/dest_aw (destination tags GTM adds), awct (Google Ads conversion), ua, gclidw (conversion linker), cvt_* (community template)…
`tags`	Tags	tags	Number of tags.
`trigger_id`	Trigger ID	triggers	The trigger's id in the container.
`trigger_last_modified`	Trigger last modified	triggers	When the trigger was last saved, from its fingerprint.
`trigger_name`	Trigger	triggers	The trigger's name.
`trigger_notes`	Trigger notes	triggers	The trigger's notes.
`trigger_tags`	Tags fired	triggers	Tags of the published version this trigger fires. 0 means no tag uses it.
`trigger_type`	Trigger type	triggers	GTM's trigger type: pageview, click, linkClick, customEvent, domReady, windowLoaded, timer, init…
`triggers`	Triggers	triggers	Number of triggers (built-in triggers are not listed).
`variable_id`	Variable ID	variables	The variable's id in the container.
`variable_last_modified`	Variable last modified	variables	When the variable was last saved, from its fingerprint.
`variable_name`	Variable	variables	The variable's name.
`variable_notes`	Variable notes	variables	The variable's notes.
`variable_type`	Variable type	variables	GTM's variable type: v (data layer), jsm (custom JavaScript), gas (Google Analytics settings), gtes (Google tag event settings)…
`variables`	Variables	variables	Number of user-defined variables.
`version_deleted`	Deleted	versions	Whether the version was deleted.
`version_id`	Version ID	versions	The version's id; ids grow with each new version.
`version_is_live`	Is live	versions	Whether this is the published version.
`version_name`	Version name	versions	The name given to the version (may be empty).
`version_num_tags`	Tags in version	versions	Tags in this version.
`version_num_triggers`	Triggers in version	versions	Triggers in this version.
`version_num_variables`	Variables in version	versions	Variables in this version.
`versions`	Versions	versions	Number of versions.