Best Free Annual Report Templates for Data Studio (2026)
Free annual marketing report templates for Data Studio. Summarize yearly performance, growth trends, and year-over-year comparisons.
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Browse 30 Annual Report Templates for Data Studio
Choose from our library of free, white-label annual templates. Cada plantilla mide el embudo completo: visibilidad (impresiones, alcance), engagement (CTR, interacciones) y conversión (leads, ingresos). Organizadas siguiendo el SUMAS framework con segmentación por canal, campaña, audiencia y período.
Multi-channel Marketing performance Report template for Data Studio by Porter
Mide impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmenta por channel, campaign, date.
B2B Marketing performance Report template for Data Studio by Porter
Mide account reach, impressions → engagement by account → MQLs, SQLs, pipeline contribution. Segmenta por account, campaign, stage.
PPC KPIs Report template for Data Studio by Porter
Mide impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmenta por KPI, platform, campaign.
Creator marketing Report template for Data Studio by Porter
Mide creator reach, impressions → engagement per creator, saves → conversions per creator, ROI. Segmenta por creator, platform.
Inbound marketing Report template for Data Studio by Porter
Mide blog traffic, social reach → content downloads, form views → MQLs, SQLs, pipeline generated. Segmenta por content asset, channel, stage.
Email marketing Report template for Data Studio by Porter
Mide emails sent, deliverability → open rate, CTR, unsubscribes → email revenue, conversion. Segmenta por campaign, segment, time.
Marketing Ad spend Report template for Data Studio by Porter
Mide spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmenta por channel, campaign, period.
Shopify KPIs Report template for Data Studio by Porter
Mide store traffic, impressions → add-to-cart rate, time on site → revenue, AOV, conversion target. Segmenta por product, collection.
Content marketing Report template for Data Studio by Porter
Mide page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmenta por content type, topic, channel.
Facebook Ads KPI tracker Report template for Data Studio by Porter
Mide reach trends, impressions → CTR, CPC pacing → KPI attainment, ROAS vs target. Segmenta por KPI, campaign, period.
B2B KPI tracker Report template for Data Studio by Porter
Mide account reach, ad impressions → content engagement, demo requests → pipeline value, deal velocity. Segmenta por account tier, channel.
Instagram Insights KPIs Report template for Data Studio by Porter
Mide follower growth, reach trends → engagement rate vs target → profile actions, website clicks. Segmenta por KPI, period, post type.
Cross-channel Report template for Data Studio by Porter
Mide unified impressions, reach → cross-platform CTR comparison → attributed conversions, blended ROAS. Segmenta por platform, campaign, audience.
PPC multi-channel Report template for Data Studio by Porter
Mide cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segmenta por platform, campaign type.
Video marketing Report template for Data Studio by Porter
Mide video views, reach → watch time, completion rate → CTA clicks, subscriber growth. Segmenta por platform, video type.
PPC Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmenta por campaign, ad group, date.
Facebook Ads Campaign performance Report template for Data Studio by Porter
Mide campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmenta por campaign, objective, audience.
Google Ads Campaign performance Report template for Data Studio by Porter
Mide campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmenta por campaign, network, device.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
Paid media Creative performance Report template for Data Studio by Porter
Mide creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmenta por creative format, platform.
PPC Creative performance Report template for Data Studio by Porter
Mide creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmenta por creative, format, copy.
Facebook Ads Creative performance Report template for Data Studio by Porter
Mide ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmenta por creative format, copy.
ActiveCampaign Report template for Data Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.
Instagram Insights Post performance Report template for Data Studio by Porter
Mide post reach, impressions → likes, comments, saves per post → CTR to profile, website taps. Segmenta por post format, topic, time.
Shopify Store performance Report template for Data Studio by Porter
Mide store sessions, product views → add-to-cart rate, abandonment → orders, revenue, conversion. Segmenta por product, source, device.
ActiveCampaign Report template for Data Studio by Porter
Mide contacts, email deliverability → open rate, click rate → conversion events, deals. Segmenta por automation, list, campaign.
Content performance Report template for Data Studio by Porter
Mide post reach, impressions → engagement rate, shares, saves → click-through rate, content ROI. Segmenta por format, topic, platform.
Social Media Post performance Report template for Data Studio by Porter
Mide post reach, impressions → engagement per post → clicks per post, conversions. Segmenta por format, topic, time.
Acquisition Report template for Data Studio by Porter
Mide sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmenta por source/medium, campaign, landing page.
SEM Report template for Data Studio by Porter
Mide search impression share, ad rank → CTR, CPC, quality score → conversions, ROAS, CPA. Segmenta por keyword, match type, device.
What is an annual report dashboard on Data Studio?
An annual report dashboard on Data Studio summarizes your full year of marketing performance. It compares year-over-year metrics, highlights growth trends, and presents results for stakeholders and board meetings.
These free annual dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like financial reporting dashboard template, financial dashboard excel, dashboard reporting examples. Customize any template with your branding, metrics, and filters to create professional annual reports in minutes.
Year in review, automated: Porter Metrics connects your data so annual reports build themselves.
Why use this dashboard?
Year-over-year
Automatic YoY comparisons across all channels and KPIs.
Growth trends
Visualize 12 months of trends to identify what worked and what didn’t.
Board-ready
Professional annual summaries for executives and investors.
PDF export
Export polished annual reports for presentations and archives.
How to build this dashboard
Connect Meta Ads and Google Ads to Data Studio
Porter Metrics
How To Design Marketing Reports on Data Studio
Porter MetricsKey metrics
Revenue
- Annual revenue — total for the year
- YoY growth — vs. prior year
- Best month — peak performance
- Revenue by channel — attribution
Marketing
- Total spend — annual investment
- Annual ROAS — overall return
- Total leads — pipeline generated
- Cost per lead — efficiency
Growth
- Customer growth — new customers
- Traffic growth — website visits
- Follower growth — audience size
- Market share — competitive position
Highlights
- Top campaigns — best performers
- Biggest wins — achievements
- Lessons learned — improvements
- Next year goals — targets
Annual Dashboard Best Practices
Follow these proven practices to get the most from your annual dashboard on Data Studio:
- Focus on actionable metrics — Mide leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
- Segmenta your data — Break down annual metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
- Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on annual goals.
- Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your annual performance.
- Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex annual data easy to understand.
Build your annual report today
Connect your data and generate a professional year-in-review on Data Studio. Get started for free →