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Video marketing report template for Looker Studio

Get the actual Video marketing report template used by Porter to monitor your Social Media performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Video marketing report template overview

With this video marketing template on Looker Studio, monitor specific metrics such as video views, engagement rates, and conversion rates. For example, segment the data by target audience, video type, or time of day to identify trends and optimize performance. Share insights via pdf, link, or email to influence teams or clients in their decision-making processes. Answer questions like which videos are driving the most conversions, which audience segments have the highest engagement, or how video performance compares across different marketing channels.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Return on investment (ROI)

Engagement metrics

– Number of likes
– Number of shares
– Average view duration

Visibility metrics

– Number of views
– Average view duration
– Number of shares

Dimensions

Campaign

– Demographic breakdown (age, gender, income)
– Psychographic breakdown (lifestyle, interests, values)
– Geographic breakdown (location, language, culture)

Audience

– Age
– Gender
– Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A video marketing report should include metrics broken down by visibility, engagement, and conversion metrics. This data should be segmented by campaign, channel, audience, content, objective, and date. For visibility, metrics such as views and impressions can be analyzed. For engagement, metrics like likes, comments, and shares should be included. Conversion metrics can include metrics such as click-through rates, conversions, and sales. For example, a report could show the number of views on a specific campaign video, the engagement levels on different channels, and the conversion rates on various objectives and dates.
To analyze video marketing data, first, choose visibility metrics such as impressions, reach, and views. For engagement metrics, include likes, comments, shares, and play rate. Conversion metrics may consist of click-through rate, conversion rate, and ROI. Add context by comparing cost per view, cost per click, or cost per acquisition. Compare data over different date ranges to identify trends. Compare against specific goals, industry rates, or benchmarks, like average engagement rates or average view duration. Segment data by campaign, channel (e.g., YouTube, Facebook), audience demographics, content type (e.g., tutorials, testimonials), objective (e.g., brand awareness, lead generation), and specific date of each video release. For instance, compare impressions of a campaign targeting millennials on YouTube versus Facebook or compare the conversion rate of tutorial videos focusing on product usage compared to testimonial videos showcasing customer experiences.
To build a video marketing dashboard, 1) connect your data and accounts from platforms like YouTube, Vimeo, or Wistia. 2) Select metrics such as views, watch time, likes, shares, comments, and click-through rates to monitor performance. 3) Segment or break down data by campaign, channel, audience, video content, objective, and date. 4) Add filters or buttons for video length, video type, or viewer demographics to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A video marketing dashboard is a visual tool that displays key metrics and data related to a company’s video marketing efforts. It is significant for businesses as it helps them track performance, make data-driven decisions, and optimize their video marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like views, engagement rates, click-through rates, and conversion rates. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and trends. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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