Best Free Competitors Analysis Report Templates for Data Studio (2026)

Free competitors analysis report templates for Data Studio. Benchmark your marketing performance against competitors across social media and search.

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Last updated: April 2026

What is a competitors analysis dashboard?

A competitors analysis dashboard on Data Studio benchmarks your marketing performance against competitors across social media, search visibility, and content. Track competitor movements and identify opportunities.

These free competitors analysis dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like competitor analysis tools marketing, free instagram competitor analysis, sprout social competitor analysis. Customize any template with your branding, metrics, and filters to create professional competitors analysis reports in minutes.

Know your competition: Porter Metrics connects your data and helps you benchmark against competitors.

Why use this dashboard?

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Side-by-side benchmarks

Compare your metrics directly against competitor performance.

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Search visibility

Track keyword rankings and organic visibility vs. competitors.

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Social benchmarking

Compare engagement, followers, and content strategy across platforms.

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Opportunity identification

Find gaps in competitor strategy that you can exploit.

How to build this dashboard

1

Connect your data

Connect your sources. Tutorial.

2

Choose a template

Browse our gallery. Copy a template.

3

Customize metrics

Use calculated fields for custom KPIs.

Key metrics

Social Media

  • Followers — audience size comparison
  • Engagement rate — interaction quality
  • Post frequency — activity level
  • Content mix — format strategy

Search

  • Keyword overlap — shared keywords
  • Ranking positions — visibility
  • Domain authority — site strength
  • Content gaps — missing topics

Performance

  • Traffic estimate — visitor volume
  • Growth rate — momentum
  • Share of voice — market position
  • Ad spend estimate — investment

Opportunities

  • Weak spots — competitor gaps
  • Trending topics — rising keywords
  • Audience gaps — untapped segments
  • Channel gaps — underserved platforms

Competitors analysis Dashboard Best Practices

Follow these proven practices to get the most from your competitors analysis dashboard on Data Studio:

  • Focus on actionable metrics — Track leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
  • Segment your data — Break down competitors analysis metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
  • Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on competitors analysis goals.
  • Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your competitors analysis performance.
  • Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex competitors analysis data easy to understand.

Analyze your competitors today

Benchmark your performance against competitors across social and search. Get started for free →

Frequently Asked Questions

What is this dashboard?
A competitors analysis dashboard tracks your competitors analysis metrics in a Data Studio report.
Are these free?
Yes, all templates are free with Porter Metrics.
Can I use for clients?
Yes. White-label with your branding. Automate delivery via email or PDF.
What are the most important competitors analysis metrics to track?
The key competitors analysis metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Data Studio dashboard to track these across channels and compare performance over time.
Where can I find a free share of voice tools?
Porter Metrics offers free competitors analysis templates for Data Studio that you can customize. Browse our gallery above to find templates that match your reporting needs, connect your data sources, and start tracking your competitors analysis performance in minutes.
How do I automate my competitors analysis reporting?
Connect your data sources to a Data Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Start building your dashboard today

Connect your data in minutes. Choose from 56 free templates.

Get started for free →