+30 free, white-label marketing dashboard templates on Looker Studio and Google Sheets built and curated by our team and customers, downloaded by +10,000 marketing teams and agencies in 60 countries.
Monitor and audit your marketing performance, track and consolidate KPIs from PPC, Social Media, SEO, email, and website, and automate your client and executive presentations.
Analyze key metrics like conversion rate, CTR, and impressions with the Google Ads Keyword analysis dashboard template. Track performance by campaign type, device, and more. Blend data from Google Ads and Keywords. Perfect for PPC specialists aiming to optimize strategy and achieve marketing goals. Segment by time for actionable insights.
Track key metrics like conversion rate, CTR, and impressions with this Google Ads Campaign performance dashboard template. Analyze by campaign type, audience, and time. Perfect for PPC specialists to measure campaign performance and optimize paid media strategies. Unify data from Google Ads for actionable insights and improved marketing objectives.
Track key metrics like conversion rate and CTR with this Google Ads Funnel dashboard template. Analyze performance across campaigns, ad sets, and devices. Segment by time and audience type. Ideal for PPC specialists and marketers using Google and Facebook Ads to optimize paid media strategies and achieve specific marketing goals.
Track and analyze key metrics with this Google Ads dashboard template. Monitor conversion rate, CTR, and engagement. Segment by campaign type, audience, and time. Ideal for PPC specialists to optimize paid media strategies and measure performance against objectives. Consolidate data from Google Ads for actionable insights and improved campaign management.
Optimize your PPC strategy with this Google Ads dashboard template. Track key metrics like conversion rate, ROI, and CTR. Analyze performance by campaign type, goal, and status. Segment data by age, gender, and location. Perfect for marketing teams to measure and improve paid media campaigns over time.
Track and measure key metrics with this Web analytics dashboard template. Analyze conversion rates, ROI, and audience size using Google Analytics 4. Segment by campaign, demographics, or time. Ideal for marketing teams to unify data and optimize strategy. Monitor performance across sessions, impressions, and reach for actionable insights.
Track key metrics like conversion rate, CTR, and RPE with this Mailchimp dashboard template. Analyze open rates, click rates, and engagement over time. Segment by campaign title, audience, and content type. Perfect for email marketing teams to unify strategy and measure performance across various timeframes.
Optimize your strategy with the SEO On-page dashboard template. Track key metrics like conversion rate, ROI, and click-through rate. Analyze organic and paid keyword rankings over time. Segment data by campaign, audience, and time. Perfect for marketing teams to measure performance and achieve specific objectives.
Track and analyze key metrics with the Facebook Ads Funnel dashboard template. Measure CTR, conversion rate, CPA, and more. Segment by audience, ad creative, and placement strategy. Optimize your PPC and paid media campaigns. Perfect for marketers aiming to improve performance and achieve specific goals across demographics and geographic locations.
Optimize your marketing strategy with this Blog dashboard template. Track key metrics like click-through rate, lead conversion, and customer acquisition cost. Analyze audience dimensions—demographic, behavioral, and income level—using Google Analytics 4. Perfect for content marketing teams to measure performance and reach campaign goals effectively.
Track and analyze key metrics with the SEO Serp tracking dashboard template. Monitor conversion rates, click-through rates, and customer lifetime value. Segment by keyword performance, demographics, and behavior. Optimize your strategy with insights on competition and ROI. Perfect for marketing teams aiming to unify data and achieve specific objectives.
Optimize your Facebook Ads strategy with this Facebook Ads Messenger dashboard template. Track key metrics like CTR, conversion rate, and ROI. Analyze demographic, psychographic, and behavioral dimensions. Utilize data from Social Media, Facebook Insights, and PPC. Perfect for marketing teams to measure performance and achieve actionable insights.
Track and measure key metrics like CTR, conversion rate, and cost per conversion with this Google Analytics 4 Attribution dashboard template. Analyze demographic, psychographic, and behavioral dimensions by time periods. Built for marketing teams to unify data and optimize strategy, leveraging Google Analytics 4 for actionable insights into audience performance.
Track and analyze key metrics with this Local SEO dashboard template. Measure CTR, conversion rate, and cost per conversion. Monitor keyword ranking, organic traffic, and local pack visibility. Segment by demographics, location, and behavior over time. Ideal for marketing teams to optimize local SEO strategies and achieve specific objectives.
Optimize your CRM dashboard template to track key metrics like conversion rate, cost per acquisition, and ROI. Analyze demographic, geographic, and psychographic data. Measure sales cycle length and average deal size. Perfect for B2B and email marketing teams aiming to unify CRM contact insights and drive actionable strategies.
Track key metrics like CTR, conversion rate, and CPA with this Paid media dashboard template. Analyze data from Facebook Ads, TikTok Ads, Google Ads, and more. Segment by location, age, and interests. Perfect for PPC specialists to measure performance and optimize strategies across various platforms using Google Analytics 4.
Optimize your B2B Marketing performance with this dashboard template. Track key metrics like conversion rate, cost per acquisition, and customer lifetime value. Analyze CRM contacts, industry types, and buying behavior. Segment by time and location. Ideal for marketing teams to measure and strategize effectively using B2B, CRM, and Email Marketing data sources.
Optimize your marketing strategy with the Agency dashboard template. Track key metrics like conversion rates, ROI, and CTR across platforms such as Google Analytics 4, Facebook Ads, and LinkedIn Ads. Analyze demographic, psychographic, and behavioral data over time. Perfect for agencies to measure performance and refine campaigns effectively.
Track and analyze key metrics with the Paid media Creative performance dashboard template. Measure CTR, CPA, and conversion rates across Facebook, TikTok, and Google Ads. Segment by audience, message, and channel. Monitor impressions, reach, and engagement. Designed for marketing teams to optimize PPC strategies and achieve specific objectives.
Optimize your PPC strategy with this PPC ROAS dashboard template. Track key metrics like CTR, CPA, and conversion rate. Analyze ad placement, target audience, and creative format. Integrate data from Facebook Ads and Paid Media. Segment by time and demographics for actionable insights. Perfect for marketing teams focused on performance.
Track and measure key metrics with the Facebook Ads budget tracking and pacing dashboard template. Analyze CTR, conversion rates, and cost per conversion. Segment by audience, ad placement, and timing. Optimize budget allocation across demographics and timeframes. Ideal for PPC specialists to monitor and improve Facebook Ads performance.
A marketing dashboard is a interface tool that consolidates data from multiple sources (e.g., Google Analytics, Facebook Ads, HubSpot) to track and display key performance indicators (KPIs) (e.g. CTR, CPC, conversions), enabling teams and agencies to monitor campaign and channel performance and create presentations for clients and executives.
Marketing dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable marketing dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CMOs, CEOs, and clients show marketing’s bottom-line impact. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-channel views with drill-downs to see performance by client, brand, region, team member, funnel stage, and campaign. They help align teams, define tactics, and include:
Operational dashboards for analysts and channel managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational marketing dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a marketing dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Ads and Meta Ads for PPC performance, GA4 for web analytics, CRM or E-commerce for sales and email data, and Instagram or TikTok for Social Media.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of marketing dashboard templates in Google Sheets or Looker Studio, designed for use cases like PPC monitoring, budget pacing, funnels, and creative performance.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency.. Map your specific metrics, especially custom custom conversions, CRM contact data, GA4 events and all the fields and metrics that you define as “conversions” and “revenue”.
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your marketing reporting use cases, such as PPC monitoring, budget pacing, funnels, and creative performance.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your marketing dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your marketing dashboards:
Share your marketing dashboards via links, PDF, schedule emails, and control permissions.
Marketing dashboards should include a mix of funnel—visibility, engagement, conversion—,efficiency, effectiveness, revenue, and cost metrics and KPIs to fully understand the performance of marketing campaigns towards business goals. They include:
Marketing funnel KPIs measure the buying process (from the marketer perspective), regardless the channel:
Efficiency KPIs compare your marketing outputs to the cost, including:
Effectiveness KPIs compare the input with the output from one funnel stage to another
Sales and cost KPIs show the bottom-line impact of your marketing performance:
To analyze these marketing KPIs, segment them by:
