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Chiefmartech says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual the best marketing reporting tool is tough. I’ll share my perspective as a marketing analytics tech founder. I dive deep into all reporting tools, considering their features and limitations, which only become clear after you use them. I created a framework to help you evaluate and choose a Supermetrics alternative. With it, we evaluate: Features A marketing data pipeline is the process of data extraction, data aggregation, data normalization, transformation, and visualization to let digital marketers and
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