Modelos gratuitos de relatórios de SEA no Looker Studio (2026)

Browse 30 SEA Report Templates for Looker Studio

Escolha da nossa biblioteca de modelos gratuitos e white-label de sea templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.

Google Ads Keyword analysis Report template for Looker Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

PPC Campaign performance Report template for Looker Studio by Porter

Acompanhe campaign impressions, SOV → CTR, CPC per campaign → ROAS, conversions per campaign. Segmente por campaign, ad group, date.

PPC Funnel Report template for Looker Studio by Porter

Acompanhe top-funnel reach → mid-funnel engagement → bottom-funnel ROAS, CPA. Segmente por funnel stage, campaign.

Google Ads Funnel Report template for Looker Studio by Porter

Acompanhe top-funnel impressions → mid-funnel clicks → bottom-funnel conversions, ROAS. Segmente por funnel stage, campaign.

PPC budget tracking and pacing Report template for Looker Studio by Porter

Acompanhe budget utilization, spend pacing → efficiency (CPC, CPM) → ROAS vs target, CPA pacing. Segmente por campaign, period, platform.

Google Ads Campaign performance Report template for Looker Studio by Porter

Acompanhe campaign impressions, reach → CTR, CPC by campaign → ROAS, conversions per campaign. Segmente por campaign, network, device.

SEM Report template for Looker Studio by Porter

Acompanhe search impression share, ad rank → CTR, CPC, quality score → conversions, ROAS, CPA. Segmente por keyword, match type, device.

PPC Creative performance Report template for Looker Studio by Porter

Acompanhe creative impressions, frequency → CTR by creative, hook rate → ROAS per creative variant. Segmente por creative, format, copy.

ROAS Report template for Looker Studio by Porter

Acompanhe ad spend, impression volume → cost efficiency (CPC, CPM) → ROAS, revenue, profit margin. Segmente por campaign, platform, product.

PPC KPIs Report template for Looker Studio by Porter

Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.

PPC monthly Report template for Looker Studio by Porter

Acompanhe monthly impression trends → monthly CTR, CPC trends → monthly ROAS, CPA. Segmente por month, platform, campaign.

Google Ads Report template for Looker Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

PPC Report template for Looker Studio by Porter

Acompanhe impression trends vs target → CTR vs benchmark, CPC tracking → ROAS attainment, CPA vs target. Segmente por KPI, platform, campaign.

Google Ads Report template for Looker Studio by Porter

Acompanhe impression share, search volume → CTR by keyword, CPC trends → conversion rate, ROAS by keyword. Segmente por keyword, match type.

Google Ads PMax Report template for Looker Studio by Porter

Acompanhe asset coverage, reach → CTR by asset type → conversions, ROAS by asset group. Segmente por asset group, audience signal.

Marketing Ad spend Report template for Looker Studio by Porter

Acompanhe spend distribution, budget allocation → efficiency (CPC, CPM by channel) → ROAS by channel, blended CPA. Segmente por channel, campaign, period.

Facebook Ads + Google Ads Report template for Looker Studio by Porter

Acompanhe impressions, impression share → CTR, CPC, quality score → conversions, ROAS, CPA. Segmente por campaign, ad group, keyword.

Google Ads Audience Report template for Looker Studio by Porter

Acompanhe audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmente por audience type, remarketing.

Google Ads Peak hours Report template for Looker Studio by Porter

Acompanhe impression volume by hour → CTR by time of day → conversion rate by hour. Segmente por hour, day, device.

PPC multi-channel Report template for Looker Studio by Porter

Acompanhe cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segmente por platform, campaign type.

Facebook Ads budget tracking and pacing Report template for Looker Studio by Porter

Acompanhe spend pacing, utilization → efficiency (CPC, CPM trends) → ROAS vs target, CPA pacing. Segmente por campaign, ad set, day.

Facebook Ads Campaign performance Report template for Looker Studio by Porter

Acompanhe campaign reach, impressions → CTR, CPC by campaign → ROAS, CPA per campaign. Segmente por campaign, objective, audience.

Facebook Ads Funnel Report template for Looker Studio by Porter

Acompanhe awareness reach → consideration clicks → conversion ROAS by stage. Segmente por funnel stage, audience.

Frequency Report template for Looker Studio by Porter

Acompanhe reach, frequency cap utilization → CTR at different frequencies → conversion rate by frequency. Segmente por platform, campaign, frequency.

Paid media Creative performance Report template for Looker Studio by Porter

Acompanhe creative reach, frequency → CTR, view rate by creative → ROAS per creative, CPA. Segmente por creative format, platform.

Twitter Ads Report template for Looker Studio by Porter

Acompanhe impressions, reach → CTR, engagement rate, CPE → conversions, CPA. Segmente por campaign, creative, audience.

Facebook Ads Report template for Looker Studio by Heineken

Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.

Facebook Ads Creative performance Report template for Looker Studio by Porter

Acompanhe ad impressions by creative → CTR, hook rate, hold rate → ROAS per creative, CPA. Segmente por creative format, copy.

LinkedIn Ads Report template for Looker Studio by Understory

Acompanhe impressions, unique reach → CTR, CPC, engagement rate → leads, CPL, conversion rate. Segmente por campaign, job title, company.

Facebook Ads Attribution Report template for Looker Studio by Porter

Acompanhe attributed touchpoints → view-through vs click-through → attributed conversions by window. Segmente por attribution window, campaign.

What is a SEA dashboard on Looker Studio?

A SEA (Search Engine Advertising) dashboard on Looker Studio tracks your paid search campaigns across Google Ads and other search platforms. Monitor ad performance, keyword bidding, and ROI in one report.

These free sea dashboard templates for Looker Studio connect to your data sources and update automatically. Customize any template with your branding, metrics, and filters to create professional sea reports in minutes.

All search ads in one view: With Porter Metrics, connect Google Ads and other platforms to track SEA performance on Looker Studio.

Why use this dashboard?

manage_search

Search campaign tracking

Monitor impressions, clicks, CTR, and conversions across all search campaigns.

bid_landscape

Bid optimization

Acompanhe quality scores, CPC trends, and bid strategies to maximize ad efficiency.

conversion_path

Conversion tracking

Measure conversions, ROAS, and CPA to understand campaign profitability.

schedule_send

Automated reporting

Schedule automated SEA reports for stakeholders.

How to build this dashboard

Connect your data

Connect your data sources. Tutorial: connect data sources.

Choose a template

Browse our gallery. Copy a template.

Customize metrics

Add your KPIs. Use calculated fields for custom metrics.

Design your dashboard

Design tutorial.

Share and automate

Schedule automated reports.

Connect Meta Ads and Google Ads to Looker Studio

Porter Metrics

How To Design Marketing Reports on Looker Studio

Porter Metrics

Key metrics and KPIs

Ad Performance

Impressions — total ad views
Clicks — ad clicks
CTR — click-through rate
CPC — cost per click

Keywords

Quality Score — ad relevance
Search terms — triggering queries
Impression share — market share
Keyword bids — bidding strategy

Conversion

Conversions — goal completions
ROAS — return on ad spend
CPA — cost per acquisition
Conv. value — revenue generated

Budget

Ad spend — total investment
Budget utilization — spent vs. planned
Forecast — projected spend
Efficiency — cost trends

SEA Dashboard Best Practices

Follow these proven practices to get the most from your sea dashboard on Looker Studio:

Focus on actionable metrics — Acompanhe leading indicators you can influence (like content published, ad spend, engagement rate) alongside lagging indicators (revenue, conversions) that show results.
Segmente your data — Break down sea metrics by channel, campaign, audience, or time period. Aggregated data hides insights; segmented data reveals opportunities.
Set up automated reporting — Schedule weekly or monthly reports to stakeholders. Consistent reporting builds trust and keeps teams aligned on sea goals.
Compare time periods — Use month-over-month and year-over-year comparisons to account for seasonality and measure real growth in your sea performance.
Keep it visual — Use charts for trends, scorecards for KPIs, and tables for detailed breakdowns. The right visualization makes complex sea data easy to understand.

Acompanhe your SEA performance today

Connect Google Ads in minutes and monitor search advertising across all campaigns. Get started for free →

Perguntas Frequentes

What is a SEA dashboard?

A SEA dashboard tracks your sea performance metrics in a single Looker Studio report.

What data sources can I connect?

Porter Metrics supports 80+ sources including Google Ads, Meta Ads, GA4, Search Console, LinkedIn, TikTok, Shopify, HubSpot, and more.

Are these templates free?

Yes, all {n} templates are free with Porter Metrics free plan.

Can I use these for client reporting?

Yes. All templates are white-label. Add your branding and automate delivery via email or PDF.

What are the most important sea metrics to track?

The key sea metrics to monitor include visibility metrics (impressions, reach), engagement metrics (clicks, CTR, interactions), and conversion metrics (leads, sales, revenue). Use your Looker Studio dashboard to track these across channels and compare performance over time.

How do I automate my sea reporting?

Connect your data sources to a Looker Studio template from Porter Metrics. The dashboard updates automatically with live data. You can also schedule PDF reports via email on a daily, weekly, or monthly basis, and share live dashboard links with your team or clients.

Modelos gratuitos de relatórios de SEA no Looker Studio (2024)

Best Free SEA (Search Engine Advertising) Report Templates for Looker Studio (2026)

Browse 30 SEA Report Templates for Looker Studio

What is a SEA dashboard on Looker Studio?

Why use this dashboard?

Search campaign tracking

Bid optimization

Conversion tracking

Automated reporting

How to build this dashboard

Connect your data

Choose a template

Customize metrics

Design your dashboard

Share and automate

Key metrics and KPIs

Ad Performance

Keywords

Conversion

Budget

SEA Dashboard Best Practices

Acompanhe your SEA performance today

Perguntas Frequentes

Start building your dashboard today