Best Free Website Analytics Report Templates for Data Studio (2026)
Free, white-label website analytics report templates for Google Data Studio. Acompanhe sessions, traffic sources, bounce rate, conversions, and user behavior from Google Analytics 4. Built and curated by our team, used by +10,000 marketing teams and agencies.
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Browse 21 Website Analytics Report Templates for Data Studio
Escolha da nossa biblioteca de modelos gratuitos e white-label de website analytics templates. Cada modelo acompanha o funil completo: visibilidade (impressões, alcance), engajamento (CTR, interações) e conversão (leads, receita). Organizados seguindo o SUMAS framework com segmentação por canal, campanha, audiência e período.
Google Analytics 4 acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Google Analytics 4 Audience Report template for Data Studio by Porter
Acompanhe users, new vs returning → session duration, pages/session → conversion rate by segment. Segmente por age, gender, interests, geography.
Google Analytics 4 Attribution Report template for Data Studio by Porter
Acompanhe touchpoints, assisted interactions → path length, time to conversion → attributed conversions by model. Segmente por channel, model type.
Google Analytics 4 Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Website Report template for Data Studio by Porter
Acompanhe sessions, visitors, traffic sources → bounce rate, pages/session, duration → form submissions, purchases. Segmente por landing page, source, device.
Acquisition Report template for Data Studio by Porter
Acompanhe sessions, new users by source → engagement rate, events/session → conversions by channel, revenue. Segmente por source/medium, campaign, landing page.
Multi-channel Marketing performance Report template for Data Studio by Porter
Acompanhe impressions across channels → CTR by channel, engagement rate → cross-channel conversions, ROI. Segmente por channel, campaign, date.
ActiveCampaign Report template for Data Studio by Porter
Acompanhe contacts, email deliverability → open rate, click rate → conversion events, deals. Segmente por automation, list, campaign.
Content marketing Report template for Data Studio by Porter
Acompanhe page views, organic impressions → time on page, scroll depth, shares → content conversions, lead captures. Segmente por content type, topic, channel.
Paid media Client presentation Report template for Data Studio by Porter
Acompanhe client reach, impressions → CTR, engagement by platform → client ROAS, CPA, goals. Segmente por client, platform, campaign.
Google Analytics 4 E-commerce Report template for Data Studio by Porter
Acompanhe product impressions, catalog views → add-to-cart rate, product clicks → purchase rate, revenue, AOV. Segmente por product, category, source.
Content performance Report template for Data Studio by Porter
Acompanhe post reach, impressions → engagement rate, shares, saves → click-through rate, content ROI. Segmente por format, topic, platform.
SEO Serp tracking Report template for Data Studio by Porter
Acompanhe SERP positions, featured snippets → CTR trends, position volatility → organic click share, ranking gains. Segmente por keyword, competitor, SERP feature.
SEO Report template for Data Studio by Porter
Acompanhe keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segmente por keyword cluster, intent, difficulty.
SEO Keyword research Report template for Data Studio by Porter
Acompanhe keyword search volume, SERP visibility → CTR per keyword, position changes → organic traffic, keyword conversions. Segmente por keyword cluster, intent, difficulty.
SEO Keyword ranking tracker Report template for Data Studio by Porter
Acompanhe ranking positions, SERP features → CTR by position, impression trends → traffic from ranked keywords. Segmente por keyword, URL, position change.
Google Ads Audience Report template for Data Studio by Porter
Acompanhe audience reach, impression share → CTR by audience segment → conversion rate by audience. Segmente por audience type, remarketing.
Instagram Insights Audience Report template for Data Studio by Porter
Acompanhe audience size, demographics → engagement by segment → conversion rate by demographic. Segmente por age, gender, city.
Facebook Ads Audience Report template for Data Studio by Porter
Acompanhe reach by audience segment → CTR by audience → ROAS by audience, lookalike perf. Segmente por audience type, interest.
Local SEO Report template for Data Studio by Porter
Acompanhe organic impressions, visibility → organic CTR, average position → organic conversions, goals. Segmente por page, keyword, channel, device.
PPC multi-channel Report template for Data Studio by Porter
Acompanhe cross-platform impressions → CTR comparison by platform → blended ROAS, CPA by platform. Segmente por platform, campaign type.
What is a website analytics dashboard on Data Studio?
A website analytics dashboard on Data Studio is a visual report that connects to Google Analytics 4 and displays your website’s traffic, user behavior, and conversion data in real time. Instead of navigating GA4’s interface, you get a customizable overview with the exact metrics your team needs.
These free website dashboard templates for Data Studio connect to your data sources and update automatically. These templates cover popular search terms like admin dashboard template free download, admin website templates free download, dashboard html code. Customize any template with your branding, metrics, and filters to create professional website reports in minutes.
Connect GA4 in minutes: With Porter Metrics connectors, pull your Google Analytics 4 data into Data Studio and start tracking website performance right away.
Why use a website analytics dashboard on Data Studio?
Real-time traffic monitoring
See sessions, users, and pageviews as they happen. Our GA4 template shows traffic trends, top pages, and source/medium breakdowns in one view.
Conversion tracking
Acompanhe goals, e-commerce transactions, and conversion rates by channel. Use our acquisition template to see which sources drive the most revenue.
Automated reporting
Stop pulling data manually. Schedule automated reports to stakeholders via email, PDF, or shared dashboard links.
Cross-device analysis
Compare mobile vs. desktop performance, track user journeys across devices, and identify where visitors drop off with custom visualizations.
How to build a website analytics dashboard on Data Studio
Connect Google Analytics 4
Go to portermetrics.com and connect your GA4 property to Data Studio. Follow our GA4 connection tutorial.
Choose a website template
Browse our website template gallery and pick one for your use case. Learn how to copy a Data Studio template.
Customize your metrics
Add sessions, users, bounce rate, conversion rate, and revenue. Use calculated fields for custom KPIs and filters for page-level analysis.
Design your dashboard
Add your branding and structure pages by traffic type, funnel stage, or content section. Follow our design tutorial.
Connect Google Analytics 4 to Data Studio (2026)
Porter Metrics
How To Design the Best Marketing Reports on Data Studio
Porter MetricsKey metrics and KPIs for a website analytics dashboard
Traffic
- Sessions — total website visits
- Users — unique visitors
- Pageviews — total pages viewed
- Pages per session — depth of engagement
Engagement
- Bounce rate — single-page visit percentage
- Avg. session duration — time on site
- Engagement rate — GA4 engaged sessions
- Scroll depth — content consumption
Conversion
- Conversion rate — visitors completing goals
- Transactions — e-commerce purchases
- Revenue — total sales value
- AOV — average order value
Acquisition
- Source / medium — where traffic comes from
- Organic vs. paid — channel split
- Landing pages — entry point performance
- Referrals — external site traffic
Start tracking your website performance today
Connect Google Analytics 4 in minutes. Choose from 33 free website analytics templates on Data Studio. Get started for free →